Fitness and classes · County · Utah
Gyms and studios in Wasatch County, UT
Competitor counts, household spending and official business counts for gyms and studios in Wasatch County, UT, set against other counties and the U.S.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #530 of 2,088 scored counties
#6 of 19 scored counties in Utah
- Listings
- 29
- 3 chain locations (10%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $20.9M
- On memberships, classes and admissions · $1,620 a household
- Spending per listing
- $720K
- 9% above the U.S.
- Listings per 10k households
- 22.5
- 51% above the U.S.
- Population, 2025
- 38,514
- +9.9% since 2020
See the gyms and studios around any address in Wasatch County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,620 per household (65% above the U.S. average), households in Wasatch County spend about $20.9M a year on memberships, classes and admissions. Spread across 29 gyms and studios, that is $720K per location, 9% above the U.S. figure of $662K.
There are 29 gyms and studios on map listings in Wasatch County as of September 2026. Of those, 3 are chain locations, or 10%, against 20% across the U.S. Per 10,000 households, that is 22.5, 51% above the U.S. rate of 14.9.
In 2023, official counts showed 16 businesses with payroll in Wasatch County classed as fitness centers and recreation instruction. That is one for every 805 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $4.3M have gone to businesses classed as fitness centers and recreation instruction in Wasatch County.
Population estimates show Wasatch County grew 9.9% from 2020 to 2025, faster than the U.S. (+3.1%). Wasatch County scores 62 (upper middle) on the Groundwork market score for gyms and studios, ranking #530 of 2,088 scored counties and #6 of 19 scored counties in Utah.
How Wasatch County compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wasatch County | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.5 | 17.6 | 14.9 |
| Spending per listing | $720K | $719K | $662K |
| Households per official establishment | 805 | 1,199 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +20.4% | +8.2% |
| Population growth, 2020–2025 | +9.9% | +7.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,620 | $1,265 | $983 |
| Median household income | $117,608 | $95,166 | $80,734 |
| Groundwork market score | 62 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 16
- Employees, 2023
- 243
- Annual payroll, 2023
- $4.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 293 chain locations
- Listings at the U.S. rate for this spending
- 32The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $4.3M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Wasatch County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wasatch County
- Population, 2025 estimate
- 38,514+9.9% since 2020
- Households
- 12,880
- Median age
- 36.5
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.4
- Land area
- 1,177 sq. mi.
- People per square mile
- 31
- Median household income
- $117,608+38.1% vs. 2015–2019, before inflation
- Average household income
- $167,205
- Median home value
- $787,300
- Jobs located here
- 11,903
- Daytime population
- 27,619Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wasatch County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Utah
Every Utah market ranked →The highest-scoring counties in Utah for gyms and studios, numbered among those based in Utah, with Wasatch County marked.
Top counties in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tooele County, UT | 88 | 28 | 11.7 | $1.1M | +19.2% | #19 of 2,088 |
| 2Morgan County, UT | 77 | 9 | 23.8 | $683K | +8.1% | #117 of 2,088 |
| 3Weber County, UT | 72 | 133 | 14.1 | $814K | +5.8% | #209 of 2,088 |
| 4Utah County, UT | 63 | 376 | 18.5 | $721K | +14.5% | #496 of 2,088 |
| 5Davis County, UT | 62 | 212 | 18.3 | $777K | +4.8% | #522 of 2,088 |
| 6Wasatch County, UT | 62 | 29 | 22.5 | $720K | +9.9% | #530 of 2,088 |
| 7Salt Lake County, UT | 59 | 734 | 17.2 | $762K | +2.9% | #631 of 2,088 |
| 8Cache County, UT | 59 | 72 | 16.2 | $664K | +8.5% | #647 of 2,088 |
| 9Duchesne County, UT | 58 | 13 | 18.9 | $545K | +6.3% | #705 of 2,088 |
| 10Uintah County, UT | 57 | 19 | 15.6 | $611K | +7.3% | #742 of 2,088 |
Other business types in Wasatch County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes62
- Gyms77
- Yoga, Pilates and fitness studios60
- Martial arts and dance studios50
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Wasatch County, UT?
As of September 2026, map listings count 29 gyms and studios in Wasatch County. 3 of them (10%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 16 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Wasatch County, UT spend on memberships, classes and admissions?
About $20.9M a year, or $1,620 per household. That is 65% above the U.S. average (an index of 165, where 100 is the U.S. average). Spread across the 29 gyms and studios on map listings, it comes to $720K per location. It is estimated from the incomes of the 12,880 households in Wasatch County and national spending patterns by income.
How does Wasatch County, UT compare with the U.S. for gyms and studios?
Wasatch County has 22.5 gyms and studios per 10,000 households, 51% above the U.S. rate of 14.9. Spending per location is $720K, 9% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Wasatch County would have about 32, against 29 on map listings. There is one business with payroll in the industry for every 805 households, against one for every 1,641 across the U.S.
How fast is Wasatch County, UT growing?
Population estimates put Wasatch County at 38,514 people in 2025, up 9.9% since 2020, faster than the U.S. (+3.1%). It has 12,880 households. The median household income in Wasatch County is $117,608 a year, 46% above the U.S. median of $80,734. That rose 38.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wasatch County scores 62 for gyms and studios (upper middle), #530 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wasatch County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Wasatch County
Screening a site or an acquisition in Wasatch County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.