Fitness and classes · County · Utah
Gyms and studios in Morgan County, UT
Competitor counts, household spending and official business counts for gyms and studios in Morgan County, UT, set against other counties and the U.S.
Groundwork market score · out of 100
Score 77 out of 100: High
Ranked #117 of 2,088 scored counties
#2 of 19 scored counties in Utah
- Listings
- 9
- 1 chain location (11%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.2M
- On memberships, classes and admissions · $1,625 a household
- Spending per listing
- $683K
- 3% above the U.S.
- Listings per 10k households
- 23.8
- 60% above the U.S.
- Population, 2025
- 13,383
- +8.1% since 2020
See the gyms and studios around any address in Morgan County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in Morgan County is 77 (high), #117 of 2,088 scored counties and #2 of 19 scored counties in Utah. That puts it in the top 10% of counties for gyms and studios.
Map listings as of September 2026 show 9 gyms and studios in Morgan County. One of them (11%) is a chain location, against 20% across the U.S. That comes to 23.8 for every 10,000 households, 60% above the U.S. rate of 14.9.
At $1,625 per household (65% above the U.S. average), households in Morgan County spend about $6.2M a year on memberships, classes and admissions. That is about $683K of household spending for each location on map listings, 3% above the U.S. figure of $662K.
There is no official count of businesses with payroll classed as fitness centers and recreation instruction in Morgan County: counts under 3 aren’t published. Between 2020 and 2025, the population of Morgan County grew 8.1%, faster than the U.S. (+3.1%).
How Morgan County compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.8 | 17.6 | 14.9 |
| Spending per listing | $683K | $719K | $662K |
| Households per official establishment | n/a | 1,199 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +20.4% | +8.2% |
| Population growth, 2020–2025 | +8.1% | +7.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,625 | $1,265 | $983 |
| Median household income | $130,929 | $95,166 | $80,734 |
| Groundwork market score | 77 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 91 chain location
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 13,383+8.1% since 2020
- Households
- 3,785
- Median age
- 33.5
- Homes lived in by their owners
- 89%
- Vehicles per household
- 2.8
- Land area
- 609 sq. mi.
- People per square mile
- 21
- Median household income
- $130,929+43.3% vs. 2015–2019, before inflation
- Average household income
- $158,661
- Median home value
- $654,900
- Jobs located here
- 3,089
- Daytime population
- 9,344Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Utah
Every Utah market ranked →The highest-scoring counties in Utah for gyms and studios, numbered among those based in Utah, with Morgan County marked.
Top counties in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tooele County, UT | 88 | 28 | 11.7 | $1.1M | +19.2% | #19 of 2,088 |
| 2Morgan County, UT | 77 | 9 | 23.8 | $683K | +8.1% | #117 of 2,088 |
| 3Weber County, UT | 72 | 133 | 14.1 | $814K | +5.8% | #209 of 2,088 |
| 4Utah County, UT | 63 | 376 | 18.5 | $721K | +14.5% | #496 of 2,088 |
| 5Davis County, UT | 62 | 212 | 18.3 | $777K | +4.8% | #522 of 2,088 |
| 6Wasatch County, UT | 62 | 29 | 22.5 | $720K | +9.9% | #530 of 2,088 |
| 7Salt Lake County, UT | 59 | 734 | 17.2 | $762K | +2.9% | #631 of 2,088 |
| 8Cache County, UT | 59 | 72 | 16.2 | $664K | +8.5% | #647 of 2,088 |
| 9Duchesne County, UT | 58 | 13 | 18.9 | $545K | +6.3% | #705 of 2,088 |
| 10Uintah County, UT | 57 | 19 | 15.6 | $611K | +7.3% | #742 of 2,088 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes77
- Gyms78
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Morgan County, UT?
There are 9 gyms and studios on map listings in Morgan County as of September 2026. One of them (11%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Morgan County: counts under 3 are left out.
How much do households in Morgan County, UT spend on memberships, classes and admissions?
About $6.2M a year, or $1,625 per household. That is 65% above the U.S. average (an index of 165, where 100 is the U.S. average). Spread across the 9 gyms and studios on map listings, it comes to $683K per location. It is estimated from the incomes of the 3,785 households in Morgan County and national spending patterns by income.
How does Morgan County, UT compare with the U.S. for gyms and studios?
Morgan County has 23.8 gyms and studios per 10,000 households, 60% above the U.S. rate of 14.9. Spending per location is $683K, 3% above the U.S. figure of $662K. The count on map listings matches the U.S. ratio of gyms and studios to household spending.
How fast is Morgan County, UT growing?
Population estimates put Morgan County at 13,383 people in 2025, up 8.1% since 2020, faster than the U.S. (+3.1%). It has 3,785 households. Median household income in Morgan County is $130,929, 62% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 43.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 77 for gyms and studios (high), #117 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.