Fitness and classes · County · Utah
Gyms and studios in Utah County, UT
Competitor counts, household spending and official business counts for gyms and studios in Utah County, UT, set against other counties and the U.S.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #496 of 2,088 scored counties
#4 of 19 scored counties in Utah
- Listings
- 376
- 68 chain locations (18%)
- Official establishments
- 195
- +23.4% since 2019
- Household spending a year
- $271.1M
- On memberships, classes and admissions · $1,335 a household
- Spending per listing
- $721K
- 9% above the U.S.
- Listings per 10k households
- 18.5
- 24% above the U.S.
- Population, 2025
- 759,859
- +14.5% since 2020
See the gyms and studios around any address in Utah County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Utah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 376 gyms and studios in Utah County. 68 of them (18%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 18.5, 24% above the U.S. rate of 14.9.
At $1,335 per household (36% above the U.S. average), households in Utah County spend about $271.1M a year on memberships, classes and admissions. Spread across 376 gyms and studios, that is $721K per location, 9% above the U.S. figure of $662K.
Official counts show 195 businesses with payroll classed as fitness centers and recreation instruction in Utah County in 2023, up 23.4% from 2019. That is one for every 1,041 households, against one for every 1,641 across the U.S. Since fiscal 2022, 31 SBA-backed loans worth $23M have gone to businesses classed as fitness centers and recreation instruction in Utah County.
Between 2020 and 2025, the population of Utah County grew 14.5%, faster than the U.S. (+3.1%). Utah County scores 63 (upper middle) on the Groundwork market score for gyms and studios, ranking #496 of 2,088 scored counties and #4 of 19 scored counties in Utah. That puts it in the top quarter of counties.
How Utah County compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Utah County | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.5 | 17.6 | 14.9 |
| Spending per listing | $721K | $719K | $662K |
| Households per official establishment | 1,041 | 1,199 | 1,641 |
| Official establishment growth, 2019–2023 | +23.4% | +20.4% | +8.2% |
| Population growth, 2020–2025 | +14.5% | +7.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,335 | $1,265 | $983 |
| Median household income | $100,671 | $95,166 | $80,734 |
| Groundwork market score | 63 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 158 → 195+23.4% over the period
- Employees, 2023
- 2,525
- Annual payroll, 2023
- $30.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 37668 chain locations
- Listings at the U.S. rate for this spending
- 410The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 31
- Amount
- $23M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Utah County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Utah County
- Population, 2025 estimate
- 759,859+14.5% since 2020
- Households
- 203,018
- Median age
- 27.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.3
- Land area
- 2,005 sq. mi.
- People per square mile
- 352
- Median household income
- $100,671+34.8% vs. 2015–2019, before inflation
- Average household income
- $127,622
- Median home value
- $538,700
- Jobs located here
- 295,403
- Daytime population
- 667,806Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Utah County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Utah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Utah
Every Utah market ranked →The highest-scoring counties in Utah for gyms and studios, numbered among those based in Utah, with Utah County marked.
Top counties in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tooele County, UT | 88 | 28 | 11.7 | $1.1M | +19.2% | #19 of 2,088 |
| 2Morgan County, UT | 77 | 9 | 23.8 | $683K | +8.1% | #117 of 2,088 |
| 3Weber County, UT | 72 | 133 | 14.1 | $814K | +5.8% | #209 of 2,088 |
| 4Utah County, UT | 63 | 376 | 18.5 | $721K | +14.5% | #496 of 2,088 |
| 5Davis County, UT | 62 | 212 | 18.3 | $777K | +4.8% | #522 of 2,088 |
| 6Wasatch County, UT | 62 | 29 | 22.5 | $720K | +9.9% | #530 of 2,088 |
| 7Salt Lake County, UT | 59 | 734 | 17.2 | $762K | +2.9% | #631 of 2,088 |
| 8Cache County, UT | 59 | 72 | 16.2 | $664K | +8.5% | #647 of 2,088 |
| 9Duchesne County, UT | 58 | 13 | 18.9 | $545K | +6.3% | #705 of 2,088 |
| 10Uintah County, UT | 57 | 19 | 15.6 | $611K | +7.3% | #742 of 2,088 |
Other business types in Utah County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes63
- Gyms80
- Yoga, Pilates and fitness studios73
- Martial arts and dance studios51
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Utah County, UT?
Utah County has 376 gyms and studios on map listings as of September 2026. 68 of them (18%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 195 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 23.4% from 2019.
How much do households in Utah County, UT spend on memberships, classes and admissions?
About $271.1M a year, or $1,335 per household. That is 36% above the U.S. average (an index of 136, where 100 is the U.S. average). Spread across the 376 gyms and studios on map listings, it comes to $721K per location. It is estimated from the incomes of the 203,018 households in Utah County and national spending patterns by income.
How does Utah County, UT compare with the U.S. for gyms and studios?
Utah County has 18.5 gyms and studios per 10,000 households, 24% above the U.S. rate of 14.9. Spending per location is $721K, 9% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Utah County would have about 410, against 376 on map listings. There is one business with payroll in the industry for every 1,041 households, against one for every 1,641 across the U.S. The official count rose 23.4% from 2019 to 2023, against +8.2% for the U.S.
How fast is Utah County, UT growing?
Population estimates put Utah County at 759,859 people in 2025, up 14.5% since 2020, faster than the U.S. (+3.1%). It has 203,018 households. Median household income in Utah County is $100,671, 25% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Utah County scores 63 for gyms and studios (upper middle), #496 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Utah County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Utah County
Screening a site or an acquisition in Utah County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Utah County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.