Fitness and classes · Metro area · Utah
Gyms and studios in the Provo-Orem-Lehi, UT metro area
Competitor counts, household spending and official business counts for gyms and studios in the Provo-Orem-Lehi, UT metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #58 of 387 scored metro areas
#2 of 5 scored metro areas based in Utah
- Listings
- 380
- 68 chain locations (18%)
- Official establishments
- 196
- +23.4% since 2019
- Household spending a year
- $275.7M
- On memberships, classes and admissions · $1,333 a household
- Spending per listing
- $725K
- 10% above the U.S.
- Listings per 10k households
- 18.4
- 23% above the U.S.
- Population, 2025
- 773,426
- +14.5% since 2020
See the gyms and studios around any address in the Provo-Orem-Lehi metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Provo-Orem-Lehi metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 380 gyms and studios in the Provo-Orem-Lehi metro area. Of those, 68 are chain locations, or 18%, against 20% across the U.S. That is 18.4 per 10,000 households, 23% above the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in the Provo-Orem-Lehi metro area comes to about $275.7M a year: $1,333 per household, 36% above the U.S. average. Spread across 380 gyms and studios, that is $725K per location, 10% above the U.S. figure of $662K.
Official counts show 196 businesses with payroll classed as fitness centers and recreation instruction in the Provo-Orem-Lehi metro area in 2023, up 23.4% from 2019. That is one for every 1,056 households, against one for every 1,641 across the U.S. Since fiscal 2022, 31 SBA-backed loans worth $23M have gone to businesses classed as fitness centers and recreation instruction in the Provo-Orem-Lehi metro area.
Population estimates show the Provo-Orem-Lehi metro area grew 14.5% from 2020 to 2025, faster than the U.S. (+3.1%). For gyms and studios, the Provo-Orem-Lehi metro area has a Groundwork market score of 66 (upper middle): #58 of 387 scored metro areas and #2 of 5 scored metro areas based in Utah. That puts it in the top quarter of metro areas.
How the Provo-Orem-Lehi metro area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Provo-Orem-Lehi metro area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.4 | 17.6 | 14.9 |
| Spending per listing | $725K | $719K | $662K |
| Households per official establishment | 1,056 | 1,199 | 1,641 |
| Official establishment growth, 2019–2023 | +23.4% | +20.4% | +8.2% |
| Population growth, 2020–2025 | +14.5% | +7.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,333 | $1,265 | $983 |
| Median household income | $100,704 | $95,166 | $80,734 |
| Groundwork market score | 66 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 196+23.4% over the period
- Employees, 2023
- 2,527
- Annual payroll, 2023
- $30.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 38068 chain locations
- Listings at the U.S. rate for this spending
- 416The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 31
- Amount
- $23M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Provo-Orem-Lehi metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Provo-Orem-Lehi metro area
- Population, 2025 estimate
- 773,426+14.5% since 2020
- Households
- 206,880
- Median age
- 27.6
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.3
- Land area
- 5,396 sq. mi.
- People per square mile
- 133
- Median household income
- $100,704+35.4% vs. 2015–2019, before inflation
- Average household income
- $127,279
- Median home value
- $535,500
- Jobs located here
- 299,641
- Daytime population
- 678,972Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Provo-Orem-Lehi metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Provo-Orem-Lehi metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Utah
Every Utah market ranked →The highest-scoring metro areas in Utah for gyms and studios, numbered among those based in Utah, with the Provo-Orem-Lehi metro area marked.
Top metro areas in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ogden, UT | 66 | 354 | 16.6 | $789K | +5.3% | #57 of 387 |
| 2Provo-Orem-Lehi, UT | 66 | 380 | 18.4 | $725K | +14.5% | #58 of 387 |
| 3Salt Lake City-Murray, UT | 63 | 762 | 16.9 | $775K | +3.8% | #77 of 387 |
| 4Logan, UT-ID | 59 | 83 | 16.8 | $636K | +8.8% | #104 of 387 |
| 5St. George, UT | 52 | 130 | 18.6 | $579K | +17.4% | #172 of 387 |
Other business types in the Provo-Orem-Lehi metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes66
- Gyms82
- Yoga, Pilates and fitness studios72
- Martial arts and dance studios49
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Provo-Orem-Lehi, UT metro area?
The Provo-Orem-Lehi metro area has 380 gyms and studios on map listings as of September 2026. 68 of them (18%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 196 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 23.4% from 2019.
How much do households in the Provo-Orem-Lehi, UT metro area spend on memberships, classes and admissions?
About $275.7M a year, or $1,333 per household. That is 36% above the U.S. average (an index of 136, where 100 is the U.S. average). Spread across the 380 gyms and studios on map listings, it comes to $725K per location. It is estimated from the incomes of the 206,880 households in the Provo-Orem-Lehi metro area and national spending patterns by income.
How does the Provo-Orem-Lehi, UT metro area compare with the U.S. for gyms and studios?
The Provo-Orem-Lehi metro area has 18.4 gyms and studios per 10,000 households, 23% above the U.S. rate of 14.9. Spending per location is $725K, 10% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Provo-Orem-Lehi metro area would have about 416, against 380 on map listings. There is one business with payroll in the industry for every 1,056 households, against one for every 1,641 across the U.S. The official count rose 23.4% from 2019 to 2023, against +8.2% for the U.S.
How fast is the Provo-Orem-Lehi, UT metro area growing?
Population estimates put the Provo-Orem-Lehi metro area at 773,426 people in 2025, up 14.5% since 2020, faster than the U.S. (+3.1%). It has 206,880 households. Median household income in the Provo-Orem-Lehi metro area is $100,704, 25% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Provo-Orem-Lehi metro area scores 66 for gyms and studios (upper middle), #58 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Provo-Orem-Lehi metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Provo-Orem-Lehi metro area
Screening a site or an acquisition in the Provo-Orem-Lehi metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Provo-Orem-Lehi metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.