Groundwork

Fitness and classes · County · Nebraska

Gyms and studios in Platte County, NE

The gyms and studios in Platte County, NE, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 62 out of 100: Upper middle

Ranked #528 of 2,088 scored counties
#9 of 22 scored counties in Nebraska

Listings
15
5 chain locations (33%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$10.9M
On memberships, classes and admissions · $799 a household
Spending per listing
$727K
10% above the U.S.
Listings per 10k households
11.0
26% below the U.S.
Population, 2025
35,649
+3.9% since 2020

See the gyms and studios around any address in Platte County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Platte County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 15 gyms and studios in Platte County. Chain locations make up 33% of them, against 20% across the U.S. Per 10,000 households, that is 11.0, 26% below the U.S. rate of 14.9.

At $799 per household (19% below the U.S. average), households in Platte County spend about $10.9M a year on memberships, classes and admissions. That is about $727K of household spending for each location on map listings, 10% above the U.S. figure of $662K.

Official counts show 6 businesses with payroll classed as fitness centers and recreation instruction in Platte County in 2023. That is one for every 2,276 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $110K has gone to businesses classed as fitness centers and recreation instruction in Platte County.

Population estimates show Platte County grew 3.9% from 2020 to 2025, faster than the U.S. (+3.1%). Platte County scores 62 (upper middle) on the Groundwork market score for gyms and studios, ranking #528 of 2,088 scored counties and #9 of 22 scored counties in Nebraska.

How Platte County compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Platte County, NE compared with Nebraska and the U.S.
MeasurePlatte CountyNebraskaU.S.
Listings per 10k households11.013.914.9
Spending per listing$727K$661K$662K
Households per official establishment2,2761,4321,641
Official establishment growth, 2019–2023n/a+6.5%+8.2%
Population growth, 2020–2025+3.9%+2.8%+3.1%
Spending per household on memberships, classes and admissions$799$920$983
Median household income$71,552$76,475$80,734
Groundwork market score6245

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7 → 6
Employees, 2023
111
Annual payroll, 2023
$1.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
155 chain locations
Listings at the U.S. rate for this spending
17The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$110K

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Platte County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Platte County

Population, 2025 estimate
35,649+3.9% since 2020
Households
13,658
Median age
37.6
Homes lived in by their owners
72%
Vehicles per household
2.1
Land area
675 sq. mi.
People per square mile
51
Median household income
$71,552+14.8% vs. 2015–2019, before inflation
Average household income
$91,157
Median home value
$223,900
Jobs located here
20,463
Daytime population
36,606Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Platte County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Platte County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Nebraska

Every Nebraska market ranked →

The highest-scoring counties in Nebraska for gyms and studios, numbered among those based in Nebraska, with Platte County marked.

Top counties in Nebraska

Counties in Nebraska ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Cass County, NE8965.5$1.9M+3.9%#13 of 2,088
2Saunders County, NE841011.2$906K+6.0%#36 of 2,088
3Washington County, NE741011.9$927K+1.8%#160 of 2,088
4Gage County, NE6955.4$1.4M+0.2%#265 of 2,088
5Otoe County, NE69812.5$719K+3.9%#291 of 2,088
6Dawson County, NE6866.6$1.2M+1.5%#295 of 2,088
7Sarpy County, NE6411916.1$737K+9.0%#460 of 2,088
8York County, NE64712.3$695K+3.3%#466 of 2,088
9Platte County, NE621511.0$727K+3.9%#528 of 2,088
10Madison County, NE621611.1$708K+1.6%#533 of 2,088

Other business types in Platte County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Platte County, NE?

There are 15 gyms and studios on map listings in Platte County as of September 2026. 5 of them (33%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 6 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in Platte County, NE spend on memberships, classes and admissions?

About $10.9M a year, or $799 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 15 gyms and studios on map listings, it comes to $727K per location. It is estimated from the incomes of the 13,658 households in Platte County and national spending patterns by income.

How does Platte County, NE compare with the U.S. for gyms and studios?

Platte County has 11.0 gyms and studios per 10,000 households, 26% below the U.S. rate of 14.9. Spending per location is $727K, 10% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Platte County would have about 17, against 15 on map listings. There is one business with payroll in the industry for every 2,276 households, against one for every 1,641 across the U.S.

How fast is Platte County, NE growing?

Population estimates put Platte County at 35,649 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 13,658 households. Median household income in Platte County is $71,552, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Platte County scores 62 for gyms and studios (upper middle), #528 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Platte County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Platte County

Screening a site or an acquisition in Platte County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Platte County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.