Groundwork

Fitness and classes · County · Nebraska

Gyms and studios in Wayne County, NE

Competitor counts, household spending and official business counts for gyms and studios in Wayne County, NE, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
5
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$2.8M
On memberships, classes and admissions · $752 a household
Spending per listing
$565K
15% below the U.S.
Listings per 10k households
13.3
11% below the U.S.
Population, 2025
10,020
+3.3% since 2020

See the gyms and studios around any address in Wayne County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $752 per household (24% below the U.S. average), households in Wayne County spend about $2.8M a year on memberships, classes and admissions. That is about $565K of household spending for each location on map listings, 15% below the U.S. figure of $662K.

There are 5 gyms and studios on map listings in Wayne County as of September 2026. None of them are chain locations, against 20% across the U.S. Per 10,000 households, that is 13.3, 11% below the U.S. rate of 14.9.

Official counts don’t publish a figure for fitness centers and recreation instruction in Wayne County, since they leave out counts under 3.

Between 2020 and 2025, the population of Wayne County grew 3.3%, in step with the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Wayne County compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Wayne County, NE compared with Nebraska and the U.S.
MeasureWayne CountyNebraskaU.S.
Listings per 10k households13.313.914.9
Spending per listing$565K$661K$662K
Households per official establishmentn/a1,4321,641
Official establishment growth, 2019–2023n/a+6.5%+8.2%
Population growth, 2020–2025+3.3%+2.8%+3.1%
Spending per household on memberships, classes and admissions$752$920$983
Median household income$66,215$76,475$80,734
Groundwork market scoreNot scored45

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
50 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Wayne County

Population, 2025 estimate
10,020+3.3% since 2020
Households
3,753
Median age
35.1
Homes lived in by their owners
61%
Vehicles per household
2.3
Land area
443 sq. mi.
People per square mile
22
Median household income
$66,215
Average household income
$83,400
Median home value
$221,600
Jobs located here
5,123
Daytime population
10,606Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wayne County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Nebraska

Every Nebraska market ranked →

The highest-scoring counties in Nebraska for gyms and studios, numbered among those based in Nebraska, with Wayne County marked.

Top counties in Nebraska

Counties in Nebraska ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Cass County, NE8965.5$1.9M+3.9%#13 of 2,088
2Saunders County, NE841011.2$906K+6.0%#36 of 2,088
3Washington County, NE741011.9$927K+1.8%#160 of 2,088
4Gage County, NE6955.4$1.4M+0.2%#265 of 2,088
5Otoe County, NE69812.5$719K+3.9%#291 of 2,088
6Dawson County, NE6866.6$1.2M+1.5%#295 of 2,088
7Sarpy County, NE6411916.1$737K+9.0%#460 of 2,088
8York County, NE64712.3$695K+3.3%#466 of 2,088
9Platte County, NE621511.0$727K+3.9%#528 of 2,088
10Madison County, NE621611.1$708K+1.6%#533 of 2,088
Wayne County, NENot scored513.3$565K+3.3%

Other business types in Wayne County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many gyms and studios are in Wayne County, NE?

As of September 2026, map listings count 5 gyms and studios in Wayne County. None of them are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Wayne County: counts under 3 are left out.

How much do households in Wayne County, NE spend on memberships, classes and admissions?

About $2.8M a year, or $752 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 5 gyms and studios on map listings, it comes to $565K per location. It is estimated from the incomes of the 3,753 households in Wayne County and national spending patterns by income.

How does Wayne County, NE compare with the U.S. for gyms and studios?

Wayne County has 13.3 gyms and studios per 10,000 households, 11% below the U.S. rate of 14.9. Spending per location is $565K, 15% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Wayne County would have about 4, against 5 on map listings.

How fast is Wayne County, NE growing?

Population estimates put Wayne County at 10,020 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 3,753 households. The median household income in Wayne County is $66,215 a year, 18% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wayne County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Wayne County

Screening a site or an acquisition in Wayne County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.