Fitness and classes · County · Nebraska
Gyms and studios in Red Willow County, NE
Competitor counts, household spending and official business counts for gyms and studios in Red Willow County, NE, set against other counties and the U.S.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #1,883 of 2,088 scored counties
#21 of 22 scored counties in Nebraska
- Listings
- 7
- 2 chain locations (29%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.5M
- On memberships, classes and admissions · $773 a household
- Spending per listing
- $497K
- 25% below the U.S.
- Listings per 10k households
- 15.5
- 4% above the U.S.
- Population, 2025
- 10,307
- −3.5% since 2020
See the gyms and studios around any address in Red Willow County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, Red Willow County has a Groundwork market score of 26 (lower middle): #1,883 of 2,088 scored counties and #21 of 22 scored counties in Nebraska. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 7 gyms and studios in Red Willow County. Chain locations make up 29% of them, against 20% across the U.S. Per 10,000 households, that is 15.5, 4% above the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Red Willow County comes to about $3.5M a year: $773 per household, 21% below the U.S. average. That works out to $497K per location, 25% below the U.S. figure of $662K.
There is no official count of businesses with payroll classed as fitness centers and recreation instruction in Red Willow County: counts under 3 aren’t published. Population estimates show Red Willow County declined 3.5% from 2020 to 2025, against +3.1% for the U.S.
How Red Willow County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Red Willow County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.5 | 13.9 | 14.9 |
| Spending per listing | $497K | $661K | $662K |
| Households per official establishment | n/a | 1,432 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.5% | +8.2% |
| Population growth, 2020–2025 | −3.5% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $773 | $920 | $983 |
| Median household income | $63,697 | $76,475 | $80,734 |
| Groundwork market score | 26 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 72 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Red Willow County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Red Willow County
- Population, 2025 estimate
- 10,307−3.5% since 2020
- Households
- 4,504
- Median age
- 42.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 717 sq. mi.
- People per square mile
- 15
- Median household income
- $63,697+30.5% vs. 2015–2019, before inflation
- Average household income
- $86,040
- Median home value
- $159,600
- Jobs located here
- 5,147
- Daytime population
- 10,621Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Red Willow County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for gyms and studios, numbered among those based in Nebraska, with Red Willow County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cass County, NE | 89 | 6 | 5.5 | $1.9M | +3.9% | #13 of 2,088 |
| 2Saunders County, NE | 84 | 10 | 11.2 | $906K | +6.0% | #36 of 2,088 |
| 3Washington County, NE | 74 | 10 | 11.9 | $927K | +1.8% | #160 of 2,088 |
| 4Gage County, NE | 69 | 5 | 5.4 | $1.4M | +0.2% | #265 of 2,088 |
| 5Otoe County, NE | 69 | 8 | 12.5 | $719K | +3.9% | #291 of 2,088 |
| 6Dawson County, NE | 68 | 6 | 6.6 | $1.2M | +1.5% | #295 of 2,088 |
| 7Sarpy County, NE | 64 | 119 | 16.1 | $737K | +9.0% | #460 of 2,088 |
| 8York County, NE | 64 | 7 | 12.3 | $695K | +3.3% | #466 of 2,088 |
| 9Platte County, NE | 62 | 15 | 11.0 | $727K | +3.9% | #528 of 2,088 |
| 10Madison County, NE | 62 | 16 | 11.1 | $708K | +1.6% | #533 of 2,088 |
| 21Red Willow County, NE | 26 | 7 | 15.5 | $497K | −3.5% | #1,883 of 2,088 |
Other business types in Red Willow County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes26
- Gyms20
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Red Willow County, NE?
There are 7 gyms and studios on map listings in Red Willow County as of September 2026. 2 of them (29%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Red Willow County: counts under 3 are left out.
How much do households in Red Willow County, NE spend on memberships, classes and admissions?
About $3.5M a year, or $773 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 7 gyms and studios on map listings, it comes to $497K per location. It is estimated from the incomes of the 4,504 households in Red Willow County and national spending patterns by income.
How does Red Willow County, NE compare with the U.S. for gyms and studios?
Red Willow County has 15.5 gyms and studios per 10,000 households, 4% above the U.S. rate of 14.9. Spending per location is $497K, 25% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Red Willow County would have about 5, against 7 on map listings.
How fast is Red Willow County, NE growing?
Population estimates put Red Willow County at 10,307 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 4,504 households. Median household income in Red Willow County is $63,697, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Red Willow County scores 26 for gyms and studios (lower middle), #1,883 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Red Willow County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Red Willow County
Screening a site or an acquisition in Red Willow County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.