Fitness and classes · Small-town market · Nebraska
Gyms and studios in the Norfolk, NE area
Competitor counts, household spending and official business counts for gyms and studios in the Norfolk, NE area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #81 of 535 scored small-town markets
#4 of 9 scored small-town markets based in Nebraska
- Listings
- 23
- 5 chain locations (22%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $15.6M
- On memberships, classes and admissions · $797 a household
- Spending per listing
- $680K
- 3% above the U.S.
- Listings per 10k households
- 11.7
- 21% below the U.S.
- Population, 2025
- 49,228
- +1.1% since 2020
See the gyms and studios around any address in the Norfolk area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 23 gyms and studios in the Norfolk area. Chain locations make up 22% of them, against 20% across the U.S. That comes to 11.7 for every 10,000 households, 21% below the U.S. rate of 14.9.
Households in the Norfolk area spend about $15.6M a year on memberships, classes and admissions, or $797 per household, 19% below the U.S. average. That is about $680K of household spending for each location on map listings, 3% above the U.S. figure of $662K.
Official counts show 4 businesses with payroll classed as fitness centers and recreation instruction in the Norfolk area in 2023. That is one for every 4,904 households, against one for every 1,641 across the U.S.
Population estimates show the Norfolk area grew 1.1% from 2020 to 2025, slower than the U.S. (+3.1%). For gyms and studios, the Norfolk area has a Groundwork market score of 67 (upper middle): #81 of 535 scored small-town markets and #4 of 9 scored small-town markets based in Nebraska. That puts it in the top quarter of small-town markets.
How the Norfolk area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norfolk area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.7 | 13.9 | 14.9 |
| Spending per listing | $680K | $661K | $662K |
| Households per official establishment | 4,904 | 1,432 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.5% | +8.2% |
| Population growth, 2020–2025 | +1.1% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $797 | $920 | $983 |
| Median household income | $65,968 | $76,475 | $80,734 |
| Groundwork market score | 67 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 171
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 235 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Norfolk area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Norfolk area
- Population, 2025 estimate
- 49,228+1.1% since 2020
- Households
- 19,617
- Median age
- 38.9
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 1,574 sq. mi.
- People per square mile
- 31
- Median household income
- $65,968+18.2% vs. 2015–2019, before inflation
- Average household income
- $88,357
- Median home value
- $204,700
- Jobs located here
- 24,757
- Daytime population
- 48,024Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Norfolk area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Nebraska
Every Nebraska market ranked →The highest-scoring small-town markets in Nebraska for gyms and studios, numbered among those based in Nebraska, with the Norfolk area marked.
Top small-town markets in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Beatrice, NE | 69 | 5 | 5.4 | $1.4M | +0.2% | #59 of 535 |
| 2Lexington, NE | 69 | 6 | 6.0 | $1.4M | +1.1% | #60 of 535 |
| 3Columbus, NE | 67 | 17 | 9.8 | $834K | +3.8% | #75 of 535 |
| 4Norfolk, NE | 67 | 23 | 11.7 | $680K | +1.1% | #81 of 535 |
| 5Fremont, NE | 64 | 21 | 13.8 | $581K | +2.6% | #114 of 535 |
| 6Hastings, NE | 56 | 16 | 9.4 | $867K | −0.2% | #192 of 535 |
| 7Kearney, NE | 56 | 36 | 15.8 | $551K | +1.9% | #202 of 535 |
| 8Scottsbluff, NE | 48 | 15 | 9.8 | $742K | −1.2% | #305 of 535 |
| 9North Platte, NE | 31 | 23 | 15.1 | $490K | −3.6% | #457 of 535 |
Other business types in the Norfolk area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes67
- Gyms55
- Yoga, Pilates and fitness studios
- Martial arts and dance studios75
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Norfolk, NE area?
The Norfolk area has 23 gyms and studios on map listings as of September 2026. 5 of them (22%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 4 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Norfolk, NE area spend on memberships, classes and admissions?
About $15.6M a year, or $797 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 23 gyms and studios on map listings, it comes to $680K per location. It is estimated from the incomes of the 19,617 households in the Norfolk area and national spending patterns by income.
How does the Norfolk, NE area compare with the U.S. for gyms and studios?
The Norfolk area has 11.7 gyms and studios per 10,000 households, 21% below the U.S. rate of 14.9. Spending per location is $680K, 3% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Norfolk area would have about 24, against 23 on map listings. There is one business with payroll in the industry for every 4,904 households, against one for every 1,641 across the U.S.
How fast is the Norfolk, NE area growing?
Population estimates put the Norfolk area at 49,228 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 19,617 households. Median household income in the Norfolk area is $65,968, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Norfolk area scores 67 for gyms and studios (upper middle), #81 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Norfolk area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Norfolk area
Screening a site or an acquisition in the Norfolk area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.