Fitness and classes · County · Nebraska
Gyms and studios in Madison County, NE
The gyms and studios in Madison County, NE, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #533 of 2,088 scored counties
#10 of 22 scored counties in Nebraska
- Listings
- 16
- 4 chain locations (25%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $11.3M
- On memberships, classes and admissions · $783 a household
- Spending per listing
- $708K
- 7% above the U.S.
- Listings per 10k households
- 11.1
- 26% below the U.S.
- Population, 2025
- 36,106
- +1.6% since 2020
See the gyms and studios around any address in Madison County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $783 per household (20% below the U.S. average), households in Madison County spend about $11.3M a year on memberships, classes and admissions. That is about $708K of household spending for each location on map listings, 7% above the U.S. figure of $662K.
Madison County has 16 gyms and studios on map listings as of September 2026. Of those, 4 are chain locations, or 25%, against 20% across the U.S. That is 11.1 per 10,000 households, 26% below the U.S. rate of 14.9.
Official counts show 4 businesses with payroll classed as fitness centers and recreation instruction in Madison County in 2023. That is one for every 3,616 households, against one for every 1,641 across the U.S.
Population estimates show Madison County grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%). For gyms and studios, Madison County has a Groundwork market score of 62 (upper middle): #533 of 2,088 scored counties and #10 of 22 scored counties in Nebraska.
How Madison County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.1 | 13.9 | 14.9 |
| Spending per listing | $708K | $661K | $662K |
| Households per official establishment | 3,616 | 1,432 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.5% | +8.2% |
| Population growth, 2020–2025 | +1.6% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $783 | $920 | $983 |
| Median household income | $63,128 | $76,475 | $80,734 |
| Groundwork market score | 62 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 4
- Employees, 2023
- 171
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 164 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Madison County
- Population, 2025 estimate
- 36,106+1.6% since 2020
- Households
- 14,462
- Median age
- 38.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 573 sq. mi.
- People per square mile
- 62
- Median household income
- $63,128+18.7% vs. 2015–2019, before inflation
- Average household income
- $87,535
- Median home value
- $208,500
- Jobs located here
- 21,019
- Daytime population
- 37,830Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for gyms and studios, numbered among those based in Nebraska, with Madison County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cass County, NE | 89 | 6 | 5.5 | $1.9M | +3.9% | #13 of 2,088 |
| 2Saunders County, NE | 84 | 10 | 11.2 | $906K | +6.0% | #36 of 2,088 |
| 3Washington County, NE | 74 | 10 | 11.9 | $927K | +1.8% | #160 of 2,088 |
| 4Gage County, NE | 69 | 5 | 5.4 | $1.4M | +0.2% | #265 of 2,088 |
| 5Otoe County, NE | 69 | 8 | 12.5 | $719K | +3.9% | #291 of 2,088 |
| 6Dawson County, NE | 68 | 6 | 6.6 | $1.2M | +1.5% | #295 of 2,088 |
| 7Sarpy County, NE | 64 | 119 | 16.1 | $737K | +9.0% | #460 of 2,088 |
| 8York County, NE | 64 | 7 | 12.3 | $695K | +3.3% | #466 of 2,088 |
| 9Platte County, NE | 62 | 15 | 11.0 | $727K | +3.9% | #528 of 2,088 |
| 10Madison County, NE | 62 | 16 | 11.1 | $708K | +1.6% | #533 of 2,088 |
Other business types in Madison County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes62
- Gyms47
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Madison County, NE?
Map listings as of September 2026 show 16 gyms and studios in Madison County. 4 of them (25%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 4 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Madison County, NE spend on memberships, classes and admissions?
About $11.3M a year, or $783 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 16 gyms and studios on map listings, it comes to $708K per location. It is estimated from the incomes of the 14,462 households in Madison County and national spending patterns by income.
How does Madison County, NE compare with the U.S. for gyms and studios?
Madison County has 11.1 gyms and studios per 10,000 households, 26% below the U.S. rate of 14.9. Spending per location is $708K, 7% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Madison County would have about 17, against 16 on map listings. There is one business with payroll in the industry for every 3,616 households, against one for every 1,641 across the U.S.
How fast is Madison County, NE growing?
Population estimates put Madison County at 36,106 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 14,462 households. The median household income in Madison County is $63,128 a year, 22% below the U.S. median of $80,734. That rose 18.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 62 for gyms and studios (upper middle), #533 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Madison County
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.