Fitness and classes · County · Nebraska
Gyms and studios in Scotts Bluff County, NE
Competitor counts, household spending and official business counts for gyms and studios in Scotts Bluff County, NE, set against other counties and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,196 of 2,088 scored counties
#16 of 22 scored counties in Nebraska
- Listings
- 15
- 5 chain locations (33%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $10.9M
- On memberships, classes and admissions · $720 a household
- Spending per listing
- $724K
- 9% above the U.S.
- Listings per 10k households
- 9.9
- 34% below the U.S.
- Population, 2025
- 35,586
- −1.3% since 2020
See the gyms and studios around any address in Scotts Bluff County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Scotts Bluff County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $720 per household (27% below the U.S. average), households in Scotts Bluff County spend about $10.9M a year on memberships, classes and admissions. That is about $724K of household spending for each location on map listings, 9% above the U.S. figure of $662K.
There are 15 gyms and studios on map listings in Scotts Bluff County as of September 2026. Chain locations make up 33% of them, against 20% across the U.S. Per 10,000 households, that is 9.9, 34% below the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Scotts Bluff County was 7 in 2023. That is one for every 2,154 households, against one for every 1,641 across the U.S.
Population estimates show Scotts Bluff County declined 1.3% from 2020 to 2025, against +3.1% for the U.S. For gyms and studios, Scotts Bluff County has a Groundwork market score of 47 (lower middle): #1,196 of 2,088 scored counties and #16 of 22 scored counties in Nebraska.
How Scotts Bluff County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Scotts Bluff County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.9 | 13.9 | 14.9 |
| Spending per listing | $724K | $661K | $662K |
| Households per official establishment | 2,154 | 1,432 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.5% | +8.2% |
| Population growth, 2020–2025 | −1.3% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $720 | $920 | $983 |
| Median household income | $63,614 | $76,475 | $80,734 |
| Groundwork market score | 47 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 7
- Employees, 2023
- 116
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 155 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Scotts Bluff County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Scotts Bluff County
- Population, 2025 estimate
- 35,586−1.3% since 2020
- Households
- 15,078
- Median age
- 40.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 740 sq. mi.
- People per square mile
- 48
- Median household income
- $63,614+27.9% vs. 2015–2019, before inflation
- Average household income
- $82,943
- Median home value
- $168,500
- Jobs located here
- 16,332
- Daytime population
- 35,840Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Scotts Bluff County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Scotts Bluff County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for gyms and studios, numbered among those based in Nebraska, with Scotts Bluff County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cass County, NE | 89 | 6 | 5.5 | $1.9M | +3.9% | #13 of 2,088 |
| 2Saunders County, NE | 84 | 10 | 11.2 | $906K | +6.0% | #36 of 2,088 |
| 3Washington County, NE | 74 | 10 | 11.9 | $927K | +1.8% | #160 of 2,088 |
| 4Gage County, NE | 69 | 5 | 5.4 | $1.4M | +0.2% | #265 of 2,088 |
| 5Otoe County, NE | 69 | 8 | 12.5 | $719K | +3.9% | #291 of 2,088 |
| 6Dawson County, NE | 68 | 6 | 6.6 | $1.2M | +1.5% | #295 of 2,088 |
| 7Sarpy County, NE | 64 | 119 | 16.1 | $737K | +9.0% | #460 of 2,088 |
| 8York County, NE | 64 | 7 | 12.3 | $695K | +3.3% | #466 of 2,088 |
| 9Platte County, NE | 62 | 15 | 11.0 | $727K | +3.9% | #528 of 2,088 |
| 10Madison County, NE | 62 | 16 | 11.1 | $708K | +1.6% | #533 of 2,088 |
| 16Scotts Bluff County, NE | 47 | 15 | 9.9 | $724K | −1.3% | #1,196 of 2,088 |
Other business types in Scotts Bluff County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes47
- Gyms31
- Yoga, Pilates and fitness studios
- Martial arts and dance studios46
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Scotts Bluff County, NE?
As of September 2026, map listings count 15 gyms and studios in Scotts Bluff County. 5 of them (33%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 7 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Scotts Bluff County, NE spend on memberships, classes and admissions?
About $10.9M a year, or $720 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 15 gyms and studios on map listings, it comes to $724K per location. It is estimated from the incomes of the 15,078 households in Scotts Bluff County and national spending patterns by income.
How does Scotts Bluff County, NE compare with the U.S. for gyms and studios?
Scotts Bluff County has 9.9 gyms and studios per 10,000 households, 34% below the U.S. rate of 14.9. Spending per location is $724K, 9% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Scotts Bluff County would have about 16, against 15 on map listings. There is one business with payroll in the industry for every 2,154 households, against one for every 1,641 across the U.S.
How fast is Scotts Bluff County, NE growing?
Population estimates put Scotts Bluff County at 35,586 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 15,078 households. The median household income in Scotts Bluff County is $63,614 a year, 21% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Scotts Bluff County scores 47 for gyms and studios (lower middle), #1,196 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Scotts Bluff County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Scotts Bluff County
Screening a site or an acquisition in Scotts Bluff County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Scotts Bluff County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.