Fitness and classes · County · Massachusetts
Gyms and studios in Norfolk County, MA
Competitor counts, household spending and official business counts for gyms and studios in Norfolk County, MA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #1,051 of 2,088 scored counties
#4 of 14 scored counties in Massachusetts
- Listings
- 658
- 128 chain locations (19%)
- Official establishments
- 338
- +1.5% since 2019
- Household spending a year
- $431.2M
- On memberships, classes and admissions · $1,522 a household
- Spending per listing
- $655K
- In line with the U.S.
- Listings per 10k households
- 23.2
- 56% above the U.S.
- Population, 2025
- 739,749
- +2.2% since 2020
See the gyms and studios around any address in Norfolk County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 658 gyms and studios in Norfolk County. Chain locations make up 19% of them, against 20% across the U.S. Per 10,000 households, that is 23.2, 56% above the U.S. rate of 14.9.
At $1,522 per household (55% above the U.S. average), households in Norfolk County spend about $431.2M a year on memberships, classes and admissions. That works out to $655K per location, in line with the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Norfolk County was 338 in 2023, up 1.5% from 2019. That is one for every 838 households, against one for every 1,641 across the U.S. Since fiscal 2022, 27 SBA-backed loans worth $9.3M have gone to businesses classed as fitness centers and recreation instruction in Norfolk County.
Population estimates show Norfolk County grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for gyms and studios in Norfolk County is 50 (upper middle), #1,051 of 2,088 scored counties and #4 of 14 scored counties in Massachusetts.
How Norfolk County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norfolk County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.2 | 20.2 | 14.9 |
| Spending per listing | $655K | $619K | $662K |
| Households per official establishment | 838 | 1,123 | 1,641 |
| Official establishment growth, 2019–2023 | +1.5% | +2.0% | +8.2% |
| Population growth, 2020–2025 | +2.2% | +2.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,522 | $1,248 | $983 |
| Median household income | $130,739 | $103,960 | $80,734 |
| Groundwork market score | 50 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 333 → 338+1.5% over the period
- Employees, 2023
- 5,369
- Annual payroll, 2023
- $97M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 658128 chain locations
- Listings at the U.S. rate for this spending
- 651The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 27
- Amount
- $9.3M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Norfolk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Norfolk County
- Population, 2025 estimate
- 739,749+2.2% since 2020
- Households
- 283,368
- Median age
- 41.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.6
- Land area
- 396 sq. mi.
- People per square mile
- 1,843
- Median household income
- $130,739+26.6% vs. 2015–2019, before inflation
- Average household income
- $183,022
- Median home value
- $683,900
- Jobs located here
- 369,055
- Daytime population
- 712,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Norfolk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for gyms and studios, numbered among those based in Massachusetts, with Norfolk County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Suffolk County, MA | 56 | 506 | 15.5 | $765K | +0.1% | #766 of 2,088 |
| 2Plymouth County, MA | 51 | 414 | 20.4 | $644K | +3.5% | #1,004 of 2,088 |
| 3Worcester County, MA | 51 | 617 | 18.4 | $609K | +3.7% | #1,016 of 2,088 |
| 4Norfolk County, MA | 50 | 658 | 23.2 | $655K | +2.2% | #1,051 of 2,088 |
| 5Middlesex County, MA | 50 | 1,503 | 23.7 | $638K | +2.8% | #1,053 of 2,088 |
| 6Essex County, MA | 49 | 622 | 19.9 | $612K | +2.3% | #1,111 of 2,088 |
| 7Bristol County, MA | 47 | 411 | 17.6 | $571K | +2.9% | #1,219 of 2,088 |
| 8Hampden County, MA | 42 | 279 | 15.1 | $564K | +0.2% | #1,432 of 2,088 |
| 9Barnstable County, MA | 41 | 227 | 21.5 | $533K | +2.4% | #1,457 of 2,088 |
| 10Franklin County, MA | 40 | 50 | 15.8 | $527K | −0.3% | #1,491 of 2,088 |
Other business types in Norfolk County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes50
- Gyms58
- Yoga, Pilates and fitness studios44
- Martial arts and dance studios50
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Norfolk County, MA?
Norfolk County has 658 gyms and studios on map listings as of September 2026. 128 of them (19%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 338 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 1.5% from 2019.
How much do households in Norfolk County, MA spend on memberships, classes and admissions?
About $431.2M a year, or $1,522 per household. That is 55% above the U.S. average (an index of 155, where 100 is the U.S. average). Spread across the 658 gyms and studios on map listings, it comes to $655K per location. It is estimated from the incomes of the 283,368 households in Norfolk County and national spending patterns by income.
How does Norfolk County, MA compare with the U.S. for gyms and studios?
Norfolk County has 23.2 gyms and studios per 10,000 households, 56% above the U.S. rate of 14.9. Spending per location is $655K, in line with the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Norfolk County would have about 651, against 658 on map listings. There is one business with payroll in the industry for every 838 households, against one for every 1,641 across the U.S. The official count rose 1.5% from 2019 to 2023, against +8.2% for the U.S.
How fast is Norfolk County, MA growing?
Population estimates put Norfolk County at 739,749 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 283,368 households. Median household income in Norfolk County is $130,739, 62% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Norfolk County scores 50 for gyms and studios (upper middle), #1,051 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Norfolk County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Norfolk County
Screening a site or an acquisition in Norfolk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.