Fitness and classes · County · Massachusetts
Gyms and studios in Plymouth County, MA
The gyms and studios in Plymouth County, MA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,004 of 2,088 scored counties
#2 of 14 scored counties in Massachusetts
- Listings
- 414
- 67 chain locations (16%)
- Official establishments
- 222
- +7.8% since 2019
- Household spending a year
- $266.5M
- On memberships, classes and admissions · $1,312 a household
- Spending per listing
- $644K
- 3% below the U.S.
- Listings per 10k households
- 20.4
- 37% above the U.S.
- Population, 2025
- 546,829
- +3.5% since 2020
See the gyms and studios around any address in Plymouth County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Plymouth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 414 gyms and studios in Plymouth County. Of those, 67 are chain locations, or 16%, against 20% across the U.S. That is 20.4 per 10,000 households, 37% above the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Plymouth County comes to about $266.5M a year: $1,312 per household, 33% above the U.S. average. That works out to $644K per location, 3% below the U.S. figure of $662K.
In 2023, official counts showed 222 businesses with payroll in Plymouth County classed as fitness centers and recreation instruction, up 7.8% from 2019. That is one for every 915 households, against one for every 1,641 across the U.S. Since fiscal 2022, 14 SBA-backed loans worth $7.6M have gone to businesses classed as fitness centers and recreation instruction in Plymouth County.
Population estimates show Plymouth County grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). Plymouth County scores 51 (upper middle) on the Groundwork market score for gyms and studios, ranking #1,004 of 2,088 scored counties and #2 of 14 scored counties in Massachusetts.
How Plymouth County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Plymouth County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.4 | 20.2 | 14.9 |
| Spending per listing | $644K | $619K | $662K |
| Households per official establishment | 915 | 1,123 | 1,641 |
| Official establishment growth, 2019–2023 | +7.8% | +2.0% | +8.2% |
| Population growth, 2020–2025 | +3.5% | +2.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,312 | $1,248 | $983 |
| Median household income | $114,201 | $103,960 | $80,734 |
| Groundwork market score | 51 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 206 → 222+7.8% over the period
- Employees, 2023
- 2,754
- Annual payroll, 2023
- $55.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 41467 chain locations
- Listings at the U.S. rate for this spending
- 403The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 14
- Amount
- $7.6M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Plymouth County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Plymouth County
- Population, 2025 estimate
- 546,829+3.5% since 2020
- Households
- 203,141
- Median age
- 43.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 659 sq. mi.
- People per square mile
- 813
- Median household income
- $114,201+27.6% vs. 2015–2019, before inflation
- Average household income
- $151,137
- Median home value
- $556,000
- Jobs located here
- 195,609
- Daytime population
- 454,742Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Plymouth County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Plymouth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for gyms and studios, numbered among those based in Massachusetts, with Plymouth County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Suffolk County, MA | 56 | 506 | 15.5 | $765K | +0.1% | #766 of 2,088 |
| 2Plymouth County, MA | 51 | 414 | 20.4 | $644K | +3.5% | #1,004 of 2,088 |
| 3Worcester County, MA | 51 | 617 | 18.4 | $609K | +3.7% | #1,016 of 2,088 |
| 4Norfolk County, MA | 50 | 658 | 23.2 | $655K | +2.2% | #1,051 of 2,088 |
| 5Middlesex County, MA | 50 | 1,503 | 23.7 | $638K | +2.8% | #1,053 of 2,088 |
| 6Essex County, MA | 49 | 622 | 19.9 | $612K | +2.3% | #1,111 of 2,088 |
| 7Bristol County, MA | 47 | 411 | 17.6 | $571K | +2.9% | #1,219 of 2,088 |
| 8Hampden County, MA | 42 | 279 | 15.1 | $564K | +0.2% | #1,432 of 2,088 |
| 9Barnstable County, MA | 41 | 227 | 21.5 | $533K | +2.4% | #1,457 of 2,088 |
| 10Franklin County, MA | 40 | 50 | 15.8 | $527K | −0.3% | #1,491 of 2,088 |
Other business types in Plymouth County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes51
- Gyms59
- Yoga, Pilates and fitness studios46
- Martial arts and dance studios50
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Plymouth County, MA?
There are 414 gyms and studios on map listings in Plymouth County as of September 2026. 67 of them (16%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 222 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 7.8% from 2019.
How much do households in Plymouth County, MA spend on memberships, classes and admissions?
About $266.5M a year, or $1,312 per household. That is 33% above the U.S. average (an index of 133, where 100 is the U.S. average). Spread across the 414 gyms and studios on map listings, it comes to $644K per location. It is estimated from the incomes of the 203,141 households in Plymouth County and national spending patterns by income.
How does Plymouth County, MA compare with the U.S. for gyms and studios?
Plymouth County has 20.4 gyms and studios per 10,000 households, 37% above the U.S. rate of 14.9. Spending per location is $644K, 3% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Plymouth County would have about 403, against 414 on map listings. There is one business with payroll in the industry for every 915 households, against one for every 1,641 across the U.S. The official count rose 7.8% from 2019 to 2023, against +8.2% for the U.S.
How fast is Plymouth County, MA growing?
Population estimates put Plymouth County at 546,829 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 203,141 households. Median household income in Plymouth County is $114,201, 41% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Plymouth County scores 51 for gyms and studios (upper middle), #1,004 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Plymouth County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Plymouth County
Screening a site or an acquisition in Plymouth County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Plymouth County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.