Fitness and classes · County · Massachusetts
Gyms and studios in Hampshire County, MA
The gyms and studios in Hampshire County, MA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,538 of 2,088 scored counties
#11 of 14 scored counties in Massachusetts
- Listings
- 160
- 18 chain locations (11%)
- Official establishments
- 69
- +9.5% since 2019
- Household spending a year
- $63.4M
- On memberships, classes and admissions · $1,020 a household
- Spending per listing
- $396K
- 40% below the U.S.
- Listings per 10k households
- 25.8
- 73% above the U.S.
- Population, 2025
- 164,065
- +10.4% since 2020
See the gyms and studios around any address in Hampshire County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hampshire County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Hampshire County comes to about $63.4M a year: $1,020 per household, 4% above the U.S. average. That is about $396K of household spending for each location on map listings, 40% below the U.S. figure of $662K.
Hampshire County has 160 gyms and studios on map listings as of September 2026. Chain locations make up 11% of them, against 20% across the U.S. Per 10,000 households, that is 25.8, 73% above the U.S. rate of 14.9.
In 2023, official counts showed 69 businesses with payroll in Hampshire County classed as fitness centers and recreation instruction, up 9.5% from 2019. That is one for every 900 households, against one for every 1,641 across the U.S.
Population estimates show Hampshire County grew 10.4% from 2020 to 2025, faster than the U.S. (+3.1%). For gyms and studios, Hampshire County has a Groundwork market score of 39 (lower middle): #1,538 of 2,088 scored counties and #11 of 14 scored counties in Massachusetts.
How Hampshire County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hampshire County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.8 | 20.2 | 14.9 |
| Spending per listing | $396K | $619K | $662K |
| Households per official establishment | 900 | 1,123 | 1,641 |
| Official establishment growth, 2019–2023 | +9.5% | +2.0% | +8.2% |
| Population growth, 2020–2025 | +10.4% | +2.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,020 | $1,248 | $983 |
| Median household income | $87,001 | $103,960 | $80,734 |
| Groundwork market score | 39 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 63 → 69+9.5% over the period
- Employees, 2023
- 621
- Annual payroll, 2023
- $13.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 16018 chain locations
- Listings at the U.S. rate for this spending
- 96The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Hampshire County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hampshire County
- Population, 2025 estimate
- 164,065+10.4% since 2020
- Households
- 62,114
- Median age
- 40.8
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.7
- Land area
- 527 sq. mi.
- People per square mile
- 307
- Median household income
- $87,001+22.8% vs. 2015–2019, before inflation
- Average household income
- $117,338
- Median home value
- $390,300
- Jobs located here
- 70,980
- Daytime population
- 165,358Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hampshire County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Hampshire County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for gyms and studios, numbered among those based in Massachusetts, with Hampshire County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Suffolk County, MA | 56 | 506 | 15.5 | $765K | +0.1% | #766 of 2,088 |
| 2Plymouth County, MA | 51 | 414 | 20.4 | $644K | +3.5% | #1,004 of 2,088 |
| 3Worcester County, MA | 51 | 617 | 18.4 | $609K | +3.7% | #1,016 of 2,088 |
| 4Norfolk County, MA | 50 | 658 | 23.2 | $655K | +2.2% | #1,051 of 2,088 |
| 5Middlesex County, MA | 50 | 1,503 | 23.7 | $638K | +2.8% | #1,053 of 2,088 |
| 6Essex County, MA | 49 | 622 | 19.9 | $612K | +2.3% | #1,111 of 2,088 |
| 7Bristol County, MA | 47 | 411 | 17.6 | $571K | +2.9% | #1,219 of 2,088 |
| 8Hampden County, MA | 42 | 279 | 15.1 | $564K | +0.2% | #1,432 of 2,088 |
| 9Barnstable County, MA | 41 | 227 | 21.5 | $533K | +2.4% | #1,457 of 2,088 |
| 10Franklin County, MA | 40 | 50 | 15.8 | $527K | −0.3% | #1,491 of 2,088 |
| 11Hampshire County, MA | 39 | 160 | 25.8 | $396K | +10.4% | #1,538 of 2,088 |
Other business types in Hampshire County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes39
- Gyms62
- Yoga, Pilates and fitness studios40
- Martial arts and dance studios37
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Hampshire County, MA?
Map listings as of September 2026 show 160 gyms and studios in Hampshire County. 18 of them (11%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 69 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 9.5% from 2019.
How much do households in Hampshire County, MA spend on memberships, classes and admissions?
About $63.4M a year, or $1,020 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 160 gyms and studios on map listings, it comes to $396K per location. It is estimated from the incomes of the 62,114 households in Hampshire County and national spending patterns by income.
How does Hampshire County, MA compare with the U.S. for gyms and studios?
Hampshire County has 25.8 gyms and studios per 10,000 households, 73% above the U.S. rate of 14.9. Spending per location is $396K, 40% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Hampshire County would have about 96, against 160 on map listings. There is one business with payroll in the industry for every 900 households, against one for every 1,641 across the U.S. The official count rose 9.5% from 2019 to 2023, against +8.2% for the U.S.
How fast is Hampshire County, MA growing?
Population estimates put Hampshire County at 164,065 people in 2025, up 10.4% since 2020, faster than the U.S. (+3.1%). It has 62,114 households. The median household income in Hampshire County is $87,001 a year, 8% above the U.S. median of $80,734. That rose 22.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hampshire County scores 39 for gyms and studios (lower middle), #1,538 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hampshire County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Hampshire County
Screening a site or an acquisition in Hampshire County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hampshire County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.