Fitness and classes · Metro area · Massachusetts
Gyms and studios in the Worcester, MA metro area
The gyms and studios in the Worcester, MA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #190 of 387 scored metro areas
#1 of 6 scored metro areas based in Massachusetts
- Listings
- 617
- 88 chain locations (14%)
- Official establishments
- 259
- +12.1% since 2019
- Household spending a year
- $375.7M
- On memberships, classes and admissions · $1,119 a household
- Spending per listing
- $609K
- 8% below the U.S.
- Listings per 10k households
- 18.4
- 23% above the U.S.
- Population, 2025
- 888,502
- +3.7% since 2020
See the gyms and studios around any address in the Worcester metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Worcester metro area spend about $375.7M a year on memberships, classes and admissions, or $1,119 per household, 14% above the U.S. average. That works out to $609K per location, 8% below the U.S. figure of $662K.
There are 617 gyms and studios on map listings in the Worcester metro area as of September 2026. Chain locations make up 14% of them, against 20% across the U.S. Per 10,000 households, that is 18.4, 23% above the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in the Worcester metro area was 259 in 2023, up 12.1% from 2019. That is one for every 1,297 households, against one for every 1,641 across the U.S. Since fiscal 2022, 24 SBA-backed loans worth $17.1M have gone to businesses classed as fitness centers and recreation instruction in the Worcester metro area.
Population estimates put the population change in the Worcester metro area from 2020 to 2025 at +3.7%, faster than the U.S. (+3.1%). The Worcester metro area scores 50 (upper middle) on the Groundwork market score for gyms and studios, ranking #190 of 387 scored metro areas and #1 of 6 scored metro areas based in Massachusetts.
How the Worcester metro area compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Worcester metro area | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.4 | 20.2 | 14.9 |
| Spending per listing | $609K | $619K | $662K |
| Households per official establishment | 1,297 | 1,123 | 1,641 |
| Official establishment growth, 2019–2023 | +12.1% | +2.0% | +8.2% |
| Population growth, 2020–2025 | +3.7% | +2.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,119 | $1,248 | $983 |
| Median household income | $95,939 | $103,960 | $80,734 |
| Groundwork market score | 50 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 259+12.1% over the period
- Employees, 2023
- 2,805
- Annual payroll, 2023
- $54.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 61788 chain locations
- Listings at the U.S. rate for this spending
- 567The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 24
- Amount
- $17.1M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Worcester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Worcester metro area
- Population, 2025 estimate
- 888,502+3.7% since 2020
- Households
- 335,826
- Median age
- 41.3
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 1,511 sq. mi.
- People per square mile
- 574
- Median household income
- $95,939
- Average household income
- $124,653
- Median home value
- $423,700
- Jobs located here
- 355,505
- Daytime population
- 797,239Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Worcester metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Massachusetts
Every Massachusetts market ranked →The highest-scoring metro areas in Massachusetts for gyms and studios, numbered among those based in Massachusetts (a market based in another state is listed without a number), with the Worcester metro area marked.
Top metro areas in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Worcester, MA | 50 | 617 | 18.4 | $609K | +3.7% | #190 of 387 |
| 2Boston-Cambridge-Newton, MA-NH | 49 | 4,180 | 21.5 | $634K | +2.3% | #197 of 387 |
| 3Springfield, MA | 40 | 279 | 15.1 | $564K | +0.2% | #288 of 387 |
| 4Barnstable Town, MA | 38 | 227 | 21.5 | $533K | +2.4% | #302 of 387 |
| Providence-Warwick, RI-MA | 37 | 1,288 | 19.1 | $529K | +2.1% | #309 of 387 |
| 5Amherst Town-Northampton, MA | 35 | 160 | 25.8 | $396K | +10.4% | #323 of 387 |
| 6Pittsfield, MA | 31 | 120 | 20.8 | $441K | −1.2% | #356 of 387 |
Other business types in the Worcester metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes50
- Gyms58
- Yoga, Pilates and fitness studios49
- Martial arts and dance studios44
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Worcester, MA metro area?
As of September 2026, map listings count 617 gyms and studios in the Worcester metro area. 88 of them (14%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 259 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 12.1% from 2019.
How much do households in the Worcester, MA metro area spend on memberships, classes and admissions?
About $375.7M a year, or $1,119 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 617 gyms and studios on map listings, it comes to $609K per location. It is estimated from the incomes of the 335,826 households in the Worcester metro area and national spending patterns by income.
How does the Worcester, MA metro area compare with the U.S. for gyms and studios?
The Worcester metro area has 18.4 gyms and studios per 10,000 households, 23% above the U.S. rate of 14.9. Spending per location is $609K, 8% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Worcester metro area would have about 567, against 617 on map listings. There is one business with payroll in the industry for every 1,297 households, against one for every 1,641 across the U.S. The official count rose 12.1% from 2019 to 2023, against +8.2% for the U.S.
How fast is the Worcester, MA metro area growing?
Population estimates put the Worcester metro area at 888,502 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 335,826 households. The median household income in the Worcester metro area is $95,939 a year, 19% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Worcester metro area scores 50 for gyms and studios (upper middle), #190 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Worcester metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Worcester metro area
Screening a site or an acquisition in the Worcester metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.