Fitness and classes · Small-town market · Massachusetts
Gyms and studios in the Nantucket, MA area
The gyms and studios in the Nantucket, MA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #407 of 535 scored small-town markets
#2 of 3 scored small-town markets based in Massachusetts
- Listings
- 22
- 1 chain location (5%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $8.7M
- On memberships, classes and admissions · $1,665 a household
- Spending per listing
- $398K
- 40% below the U.S.
- Listings per 10k households
- 41.9
- 2.8 times the U.S.
- Population, 2025
- 14,758
- +3.6% since 2020
See the gyms and studios around any address in the Nantucket area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Nantucket area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Nantucket area scores 39 (lower middle) on the Groundwork market score for gyms and studios, ranking #407 of 535 scored small-town markets and #2 of 3 scored small-town markets based in Massachusetts. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 22 gyms and studios in the Nantucket area. One of them (5%) is a chain location, against 20% across the U.S. That is 41.9 per 10,000 households, 2.8 times the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in the Nantucket area comes to about $8.7M a year: $1,665 per household, 69% above the U.S. average. That is about $398K of household spending for each location on map listings, 40% below the U.S. figure of $662K.
Official counts show 13 businesses with payroll classed as fitness centers and recreation instruction in the Nantucket area in 2023. That is one for every 404 households, against one for every 1,641 across the U.S. Population estimates show the Nantucket area grew 3.6% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Nantucket area compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Nantucket area | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 41.9 | 20.2 | 14.9 |
| Spending per listing | $398K | $619K | $662K |
| Households per official establishment | 404 | 1,123 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +2.0% | +8.2% |
| Population growth, 2020–2025 | +3.6% | +2.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,665 | $1,248 | $983 |
| Median household income | $139,688 | $103,960 | $80,734 |
| Groundwork market score | 39 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 81
- Annual payroll, 2023
- $8.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 221 chain location
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Nantucket area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Nantucket area
- Population, 2025 estimate
- 14,758+3.6% since 2020
- Households
- 5,252
- Median age
- 42.4
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 46 sq. mi.
- People per square mile
- 314
- Median household income
- $139,688
- Average household income
- $205,560
- Median home value
- $1,593,800
- Jobs located here
- 6,570
- Daytime population
- 13,667Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Nantucket area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Nantucket area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Massachusetts
Every Massachusetts market ranked →The highest-scoring small-town markets in Massachusetts for gyms and studios, numbered among those based in Massachusetts, with the Nantucket area marked.
Top small-town markets in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greenfield, MA | 40 | 50 | 15.8 | $527K | −0.3% | #382 of 535 |
| 2Nantucket, MA | 39 | 22 | 41.9 | $398K | +3.6% | #407 of 535 |
| 3Vineyard Haven, MA | 38 | 27 | 35.6 | $383K | +3.1% | #415 of 535 |
Other business types in the Nantucket area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes39
- Gyms56
- Yoga, Pilates and fitness studios35
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Nantucket, MA area?
The Nantucket area has 22 gyms and studios on map listings as of September 2026. One of them (5%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 13 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Nantucket, MA area spend on memberships, classes and admissions?
About $8.7M a year, or $1,665 per household. That is 69% above the U.S. average (an index of 169, where 100 is the U.S. average). Spread across the 22 gyms and studios on map listings, it comes to $398K per location. It is estimated from the incomes of the 5,252 households in the Nantucket area and national spending patterns by income.
How does the Nantucket, MA area compare with the U.S. for gyms and studios?
The Nantucket area has 41.9 gyms and studios per 10,000 households, 2.8 times the U.S. rate of 14.9. Spending per location is $398K, 40% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Nantucket area would have about 13, against 22 on map listings. There is one business with payroll in the industry for every 404 households, against one for every 1,641 across the U.S.
How fast is the Nantucket, MA area growing?
Population estimates put the Nantucket area at 14,758 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 5,252 households. Median household income in the Nantucket area is $139,688, 73% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Nantucket area scores 39 for gyms and studios (lower middle), #407 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Nantucket area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Nantucket area
Screening a site or an acquisition in the Nantucket area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Nantucket area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.