Fitness and classes · Small-town market · Massachusetts
Gyms and studios in the Vineyard Haven, MA area
The gyms and studios in the Vineyard Haven, MA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #415 of 535 scored small-town markets
#3 of 3 scored small-town markets based in Massachusetts
- Listings
- 27
- 2 chain locations (7%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $10.3M
- On memberships, classes and admissions · $1,362 a household
- Spending per listing
- $383K
- 42% below the U.S.
- Listings per 10k households
- 35.6
- 2.4 times the U.S.
- Population, 2025
- 21,219
- +3.1% since 2020
See the gyms and studios around any address in the Vineyard Haven area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Vineyard Haven area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Vineyard Haven area scores 38 (lower middle) on the Groundwork market score for gyms and studios, ranking #415 of 535 scored small-town markets and #3 of 3 scored small-town markets based in Massachusetts. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 27 gyms and studios in the Vineyard Haven area. Chain locations make up 7% of them, against 20% across the U.S. That is 35.6 per 10,000 households, 2.4 times the U.S. rate of 14.9.
At $1,362 per household (39% above the U.S. average), households in the Vineyard Haven area spend about $10.3M a year on memberships, classes and admissions. That works out to $383K per location, 42% below the U.S. figure of $662K.
Official counts show 16 businesses with payroll classed as fitness centers and recreation instruction in the Vineyard Haven area in 2023. That is one for every 474 households, against one for every 1,641 across the U.S. Population estimates show the Vineyard Haven area grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%).
How the Vineyard Haven area compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vineyard Haven area | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.6 | 20.2 | 14.9 |
| Spending per listing | $383K | $619K | $662K |
| Households per official establishment | 474 | 1,123 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +2.0% | +8.2% |
| Population growth, 2020–2025 | +3.1% | +2.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,362 | $1,248 | $983 |
| Median household income | $125,786 | $103,960 | $80,734 |
| Groundwork market score | 38 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 177
- Annual payroll, 2023
- $6.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 272 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Vineyard Haven area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Vineyard Haven area
- Population, 2025 estimate
- 21,219+3.1% since 2020
- Households
- 7,584
- Median age
- 50.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 103 sq. mi.
- People per square mile
- 203
- Median household income
- $125,786+75.2% vs. 2015–2019, before inflation
- Average household income
- $207,940
- Median home value
- $1,165,800
- Jobs located here
- 7,891
- Daytime population
- 20,942Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Vineyard Haven area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Vineyard Haven area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Massachusetts
Every Massachusetts market ranked →The highest-scoring small-town markets in Massachusetts for gyms and studios, numbered among those based in Massachusetts, with the Vineyard Haven area marked.
Top small-town markets in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greenfield, MA | 40 | 50 | 15.8 | $527K | −0.3% | #382 of 535 |
| 2Nantucket, MA | 39 | 22 | 41.9 | $398K | +3.6% | #407 of 535 |
| 3Vineyard Haven, MA | 38 | 27 | 35.6 | $383K | +3.1% | #415 of 535 |
Other business types in the Vineyard Haven area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes38
- Gyms57
- Yoga, Pilates and fitness studios34
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Vineyard Haven, MA area?
The Vineyard Haven area has 27 gyms and studios on map listings as of September 2026. 2 of them (7%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 16 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Vineyard Haven, MA area spend on memberships, classes and admissions?
About $10.3M a year, or $1,362 per household. That is 39% above the U.S. average (an index of 139, where 100 is the U.S. average). Spread across the 27 gyms and studios on map listings, it comes to $383K per location. It is estimated from the incomes of the 7,584 households in the Vineyard Haven area and national spending patterns by income.
How does the Vineyard Haven, MA area compare with the U.S. for gyms and studios?
The Vineyard Haven area has 35.6 gyms and studios per 10,000 households, 2.4 times the U.S. rate of 14.9. Spending per location is $383K, 42% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Vineyard Haven area would have about 16, against 27 on map listings. There is one business with payroll in the industry for every 474 households, against one for every 1,641 across the U.S.
How fast is the Vineyard Haven, MA area growing?
Population estimates put the Vineyard Haven area at 21,219 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 7,584 households. Median household income in the Vineyard Haven area is $125,786, 56% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 75.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Vineyard Haven area scores 38 for gyms and studios (lower middle), #415 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Vineyard Haven area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Vineyard Haven area
Screening a site or an acquisition in the Vineyard Haven area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Vineyard Haven area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.