Fitness and classes · County · Indiana
Gyms and studios in Vigo County, IN
Competitor counts, household spending and official business counts for gyms and studios in Vigo County, IN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,610 of 2,088 scored counties
#77 of 79 scored counties in Indiana
- Listings
- 48
- 11 chain locations (23%)
- Official establishments
- 23
- +9.5% since 2019
- Household spending a year
- $28.2M
- On memberships, classes and admissions · $666 a household
- Spending per listing
- $588K
- 11% below the U.S.
- Listings per 10k households
- 11.3
- 24% below the U.S.
- Population, 2025
- 106,512
- +0.4% since 2020
See the gyms and studios around any address in Vigo County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Vigo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in Vigo County is 36 (lower middle), #1,610 of 2,088 scored counties and #77 of 79 scored counties in Indiana. That puts it in the bottom quarter of counties.
Household spending on memberships, classes and admissions in Vigo County comes to about $28.2M a year: $666 per household, 32% below the U.S. average. That is about $588K of household spending for each location on map listings, 11% below the U.S. figure of $662K.
There are 48 gyms and studios on map listings in Vigo County as of September 2026. Of those, 11 are chain locations, or 23%, against 20% across the U.S. That comes to 11.3 for every 10,000 households, 24% below the U.S. rate of 14.9.
Official counts show 23 businesses with payroll classed as fitness centers and recreation instruction in Vigo County in 2023, up 9.5% from 2019. That is one for every 1,843 households, against one for every 1,641 across the U.S. Population estimates show Vigo County grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%).
How Vigo County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vigo County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.3 | 11.3 | 14.9 |
| Spending per listing | $588K | $767K | $662K |
| Households per official establishment | 1,843 | 2,101 | 1,641 |
| Official establishment growth, 2019–2023 | +9.5% | +8.0% | +8.2% |
| Population growth, 2020–2025 | +0.4% | +2.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $666 | $864 | $983 |
| Median household income | $52,976 | $71,957 | $80,734 |
| Groundwork market score | 36 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21 → 23+9.5% over the period
- Employees, 2023
- 115
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4811 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Vigo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Vigo County
- Population, 2025 estimate
- 106,512+0.4% since 2020
- Households
- 42,399
- Median age
- 37.5
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.7
- Land area
- 404 sq. mi.
- People per square mile
- 263
- Median household income
- $52,976+17.1% vs. 2015–2019, before inflation
- Average household income
- $73,677
- Median home value
- $148,500
- Jobs located here
- 44,404
- Daytime population
- 108,518Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vigo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Vigo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for gyms and studios, numbered among those based in Indiana, with Vigo County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hancock County, IN | 88 | 27 | 8.1 | $1.3M | +13.5% | #18 of 2,088 |
| 2Boone County, IN | 84 | 41 | 14.3 | $968K | +13.5% | #34 of 2,088 |
| 3Dearborn County, IN | 82 | 16 | 7.9 | $1.1M | +1.7% | #47 of 2,088 |
| 4Morgan County, IN | 82 | 25 | 8.8 | $1.1M | +4.4% | #49 of 2,088 |
| 5LaGrange County, IN | 81 | 6 | 4.7 | $2M | +1.9% | #55 of 2,088 |
| 6Franklin County, IN | 80 | 7 | 7.6 | $1.2M | +2.2% | #66 of 2,088 |
| 7Putnam County, IN | 78 | 11 | 7.8 | $1.1M | +3.2% | #88 of 2,088 |
| 8Daviess County, IN | 77 | 8 | 6.8 | $1.2M | +2.5% | #101 of 2,088 |
| 9Warrick County, IN | 76 | 19 | 7.6 | $1.4M | +4.4% | #119 of 2,088 |
| 10Harrison County, IN | 74 | 10 | 6.5 | $1.2M | +1.9% | #148 of 2,088 |
| 77Vigo County, IN | 36 | 48 | 11.3 | $588K | +0.4% | #1,610 of 2,088 |
Other business types in Vigo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes36
- Gyms33
- Yoga, Pilates and fitness studios43
- Martial arts and dance studios54
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Vigo County, IN?
As of September 2026, map listings count 48 gyms and studios in Vigo County. 11 of them (23%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 23 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 9.5% from 2019.
How much do households in Vigo County, IN spend on memberships, classes and admissions?
About $28.2M a year, or $666 per household. That is 32% below the U.S. average (an index of 68, where 100 is the U.S. average). Spread across the 48 gyms and studios on map listings, it comes to $588K per location. It is estimated from the incomes of the 42,399 households in Vigo County and national spending patterns by income.
How does Vigo County, IN compare with the U.S. for gyms and studios?
Vigo County has 11.3 gyms and studios per 10,000 households, 24% below the U.S. rate of 14.9. Spending per location is $588K, 11% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Vigo County would have about 43, against 48 on map listings. There is one business with payroll in the industry for every 1,843 households, against one for every 1,641 across the U.S. The official count rose 9.5% from 2019 to 2023, against +8.2% for the U.S.
How fast is Vigo County, IN growing?
Population estimates put Vigo County at 106,512 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 42,399 households. The median household income in Vigo County is $52,976 a year, 34% below the U.S. median of $80,734. That rose 17.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vigo County scores 36 for gyms and studios (lower middle), #1,610 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vigo County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Vigo County
Screening a site or an acquisition in Vigo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vigo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.