Fitness and classes · County · Indiana
Gyms and studios in Steuben County, IN
The gyms and studios in Steuben County, IN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #443 of 2,088 scored counties
#32 of 79 scored counties in Indiana
- Listings
- 13
- 3 chain locations (23%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $11.7M
- On memberships, classes and admissions · $831 a household
- Spending per listing
- $899K
- 36% above the U.S.
- Listings per 10k households
- 9.2
- 38% below the U.S.
- Population, 2025
- 34,799
- +1.0% since 2020
See the gyms and studios around any address in Steuben County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Steuben County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 13 gyms and studios in Steuben County. Of those, 3 are chain locations, or 23%, against 20% across the U.S. That comes to 9.2 for every 10,000 households, 38% below the U.S. rate of 14.9.
At $831 per household (15% below the U.S. average), households in Steuben County spend about $11.7M a year on memberships, classes and admissions. That works out to $899K per location, 36% above the U.S. figure of $662K.
In 2023, official counts showed 6 businesses with payroll in Steuben County classed as fitness centers and recreation instruction. That is one for every 2,343 households, against one for every 1,641 across the U.S.
Between 2020 and 2025, the population of Steuben County grew 1.0%, slower than the U.S. (+3.1%). Steuben County scores 64 (upper middle) on the Groundwork market score for gyms and studios, ranking #443 of 2,088 scored counties and #32 of 79 scored counties in Indiana. That puts it in the top quarter of counties.
How Steuben County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Steuben County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.2 | 11.3 | 14.9 |
| Spending per listing | $899K | $767K | $662K |
| Households per official establishment | 2,343 | 2,101 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +8.0% | +8.2% |
| Population growth, 2020–2025 | +1.0% | +2.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $831 | $864 | $983 |
| Median household income | $74,911 | $71,957 | $80,734 |
| Groundwork market score | 64 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 6
- Employees, 2023
- 12
- Annual payroll, 2023
- $253K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 133 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Steuben County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Steuben County
- Population, 2025 estimate
- 34,799+1.0% since 2020
- Households
- 14,058
- Median age
- 43.0
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.9
- Land area
- 309 sq. mi.
- People per square mile
- 112
- Median household income
- $74,911+28.5% vs. 2015–2019, before inflation
- Average household income
- $97,356
- Median home value
- $216,200
- Jobs located here
- 15,877
- Daytime population
- 34,843Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Steuben County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Steuben County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for gyms and studios, numbered among those based in Indiana, with Steuben County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hancock County, IN | 88 | 27 | 8.1 | $1.3M | +13.5% | #18 of 2,088 |
| 2Boone County, IN | 84 | 41 | 14.3 | $968K | +13.5% | #34 of 2,088 |
| 3Dearborn County, IN | 82 | 16 | 7.9 | $1.1M | +1.7% | #47 of 2,088 |
| 4Morgan County, IN | 82 | 25 | 8.8 | $1.1M | +4.4% | #49 of 2,088 |
| 5LaGrange County, IN | 81 | 6 | 4.7 | $2M | +1.9% | #55 of 2,088 |
| 6Franklin County, IN | 80 | 7 | 7.6 | $1.2M | +2.2% | #66 of 2,088 |
| 7Putnam County, IN | 78 | 11 | 7.8 | $1.1M | +3.2% | #88 of 2,088 |
| 8Daviess County, IN | 77 | 8 | 6.8 | $1.2M | +2.5% | #101 of 2,088 |
| 9Warrick County, IN | 76 | 19 | 7.6 | $1.4M | +4.4% | #119 of 2,088 |
| 10Harrison County, IN | 74 | 10 | 6.5 | $1.2M | +1.9% | #148 of 2,088 |
| 32Steuben County, IN | 64 | 13 | 9.2 | $899K | +1.0% | #443 of 2,088 |
Other business types in Steuben County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes64
- Gyms70
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Steuben County, IN?
Steuben County has 13 gyms and studios on map listings as of September 2026. 3 of them (23%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 6 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Steuben County, IN spend on memberships, classes and admissions?
About $11.7M a year, or $831 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 13 gyms and studios on map listings, it comes to $899K per location. It is estimated from the incomes of the 14,058 households in Steuben County and national spending patterns by income.
How does Steuben County, IN compare with the U.S. for gyms and studios?
Steuben County has 9.2 gyms and studios per 10,000 households, 38% below the U.S. rate of 14.9. Spending per location is $899K, 36% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Steuben County would have about 18, against 13 on map listings. There is one business with payroll in the industry for every 2,343 households, against one for every 1,641 across the U.S.
How fast is Steuben County, IN growing?
Population estimates put Steuben County at 34,799 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 14,058 households. Median household income in Steuben County is $74,911, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Steuben County scores 64 for gyms and studios (upper middle), #443 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Steuben County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Steuben County
Screening a site or an acquisition in Steuben County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Steuben County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.