Fitness and classes · County · Indiana
Gyms and studios in DeKalb County, IN
How DeKalb County, IN compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #748 of 2,088 scored counties
#51 of 79 scored counties in Indiana
- Listings
- 24
- 5 chain locations (21%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $13.7M
- On memberships, classes and admissions · $800 a household
- Spending per listing
- $570K
- 14% below the U.S.
- Listings per 10k households
- 14.0
- 6% below the U.S.
- Population, 2025
- 44,535
- +2.9% since 2020
See the gyms and studios around any address in DeKalb County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $800 per household (19% below the U.S. average), households in DeKalb County spend about $13.7M a year on memberships, classes and admissions. Spread across 24 gyms and studios, that is $570K per location, 14% below the U.S. figure of $662K.
DeKalb County has 24 gyms and studios on map listings as of September 2026. Chain locations make up 21% of them, against 20% across the U.S. That comes to 14.0 for every 10,000 households, 6% below the U.S. rate of 14.9.
In 2023, official counts showed 4 businesses with payroll in DeKalb County classed as fitness centers and recreation instruction. That is one for every 4,274 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $150K have gone to businesses classed as fitness centers and recreation instruction in DeKalb County.
Between 2020 and 2025, the population of DeKalb County grew 2.9%, in step with the U.S. (+3.1%). DeKalb County scores 57 (upper middle) on the Groundwork market score for gyms and studios, ranking #748 of 2,088 scored counties and #51 of 79 scored counties in Indiana.
How DeKalb County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | DeKalb County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.0 | 11.3 | 14.9 |
| Spending per listing | $570K | $767K | $662K |
| Households per official establishment | 4,274 | 2,101 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +8.0% | +8.2% |
| Population growth, 2020–2025 | +2.9% | +2.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $800 | $864 | $983 |
| Median household income | $74,331 | $71,957 | $80,734 |
| Groundwork market score | 57 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 4
- Employees, 2023
- 130
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 245 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $150K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in DeKalb County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in DeKalb County
- Population, 2025 estimate
- 44,535+2.9% since 2020
- Households
- 17,096
- Median age
- 39.9
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.1
- Land area
- 363 sq. mi.
- People per square mile
- 121
- Median household income
- $74,331+31.7% vs. 2015–2019, before inflation
- Average household income
- $88,977
- Median home value
- $194,100
- Jobs located here
- 21,740
- Daytime population
- 43,616Residents who don’t work, plus everyone whose job is here
Looking at a specific site in DeKalb County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for gyms and studios, numbered among those based in Indiana, with DeKalb County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hancock County, IN | 88 | 27 | 8.1 | $1.3M | +13.5% | #18 of 2,088 |
| 2Boone County, IN | 84 | 41 | 14.3 | $968K | +13.5% | #34 of 2,088 |
| 3Dearborn County, IN | 82 | 16 | 7.9 | $1.1M | +1.7% | #47 of 2,088 |
| 4Morgan County, IN | 82 | 25 | 8.8 | $1.1M | +4.4% | #49 of 2,088 |
| 5LaGrange County, IN | 81 | 6 | 4.7 | $2M | +1.9% | #55 of 2,088 |
| 6Franklin County, IN | 80 | 7 | 7.6 | $1.2M | +2.2% | #66 of 2,088 |
| 7Putnam County, IN | 78 | 11 | 7.8 | $1.1M | +3.2% | #88 of 2,088 |
| 8Daviess County, IN | 77 | 8 | 6.8 | $1.2M | +2.5% | #101 of 2,088 |
| 9Warrick County, IN | 76 | 19 | 7.6 | $1.4M | +4.4% | #119 of 2,088 |
| 10Harrison County, IN | 74 | 10 | 6.5 | $1.2M | +1.9% | #148 of 2,088 |
| 51DeKalb County, IN | 57 | 24 | 14.0 | $570K | +2.9% | #748 of 2,088 |
Other business types in DeKalb County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes57
- Gyms62
- Yoga, Pilates and fitness studios
- Martial arts and dance studios35
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in DeKalb County, IN?
Map listings as of September 2026 show 24 gyms and studios in DeKalb County. 5 of them (21%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 4 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in DeKalb County, IN spend on memberships, classes and admissions?
About $13.7M a year, or $800 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 24 gyms and studios on map listings, it comes to $570K per location. It is estimated from the incomes of the 17,096 households in DeKalb County and national spending patterns by income.
How does DeKalb County, IN compare with the U.S. for gyms and studios?
DeKalb County has 14.0 gyms and studios per 10,000 households, 6% below the U.S. rate of 14.9. Spending per location is $570K, 14% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, DeKalb County would have about 21, against 24 on map listings. There is one business with payroll in the industry for every 4,274 households, against one for every 1,641 across the U.S.
How fast is DeKalb County, IN growing?
Population estimates put DeKalb County at 44,535 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 17,096 households. The median household income in DeKalb County is $74,331 a year, 8% below the U.S. median of $80,734. That rose 31.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. DeKalb County scores 57 for gyms and studios (upper middle), #748 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in DeKalb County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in DeKalb County
Screening a site or an acquisition in DeKalb County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.