Fitness and classes · County · Indiana
Gyms and studios in Howard County, IN
The gyms and studios in Howard County, IN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #1,398 of 2,088 scored counties
#70 of 79 scored counties in Indiana
- Listings
- 49
- 8 chain locations (16%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $26.2M
- On memberships, classes and admissions · $736 a household
- Spending per listing
- $535K
- 19% below the U.S.
- Listings per 10k households
- 13.8
- 7% below the U.S.
- Population, 2025
- 83,904
- +0.4% since 2020
See the gyms and studios around any address in Howard County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 49 gyms and studios in Howard County. Of those, 8 are chain locations, or 16%, against 20% across the U.S. That comes to 13.8 for every 10,000 households, 7% below the U.S. rate of 14.9.
At $736 per household (25% below the U.S. average), households in Howard County spend about $26.2M a year on memberships, classes and admissions. That is about $535K of household spending for each location on map listings, 19% below the U.S. figure of $662K.
In 2023, official counts showed 12 businesses with payroll in Howard County classed as fitness centers and recreation instruction. That is one for every 2,966 households, against one for every 1,641 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $1.8M have gone to businesses classed as fitness centers and recreation instruction in Howard County.
Between 2020 and 2025, the population of Howard County grew 0.4%, slower than the U.S. (+3.1%). Howard County scores 43 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,398 of 2,088 scored counties and #70 of 79 scored counties in Indiana.
How Howard County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Howard County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.8 | 11.3 | 14.9 |
| Spending per listing | $535K | $767K | $662K |
| Households per official establishment | 2,966 | 2,101 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +8.0% | +8.2% |
| Population growth, 2020–2025 | +0.4% | +2.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $736 | $864 | $983 |
| Median household income | $64,027 | $71,957 | $80,734 |
| Groundwork market score | 43 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 12
- Employees, 2023
- 204
- Annual payroll, 2023
- $3.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 498 chain locations
- Listings at the U.S. rate for this spending
- 40The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $1.8M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Howard County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Howard County
- Population, 2025 estimate
- 83,904+0.4% since 2020
- Households
- 35,593
- Median age
- 40.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 293 sq. mi.
- People per square mile
- 286
- Median household income
- $64,027+22.3% vs. 2015–2019, before inflation
- Average household income
- $83,020
- Median home value
- $165,000
- Jobs located here
- 35,309
- Daytime population
- 82,151Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Howard County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for gyms and studios, numbered among those based in Indiana, with Howard County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hancock County, IN | 88 | 27 | 8.1 | $1.3M | +13.5% | #18 of 2,088 |
| 2Boone County, IN | 84 | 41 | 14.3 | $968K | +13.5% | #34 of 2,088 |
| 3Dearborn County, IN | 82 | 16 | 7.9 | $1.1M | +1.7% | #47 of 2,088 |
| 4Morgan County, IN | 82 | 25 | 8.8 | $1.1M | +4.4% | #49 of 2,088 |
| 5LaGrange County, IN | 81 | 6 | 4.7 | $2M | +1.9% | #55 of 2,088 |
| 6Franklin County, IN | 80 | 7 | 7.6 | $1.2M | +2.2% | #66 of 2,088 |
| 7Putnam County, IN | 78 | 11 | 7.8 | $1.1M | +3.2% | #88 of 2,088 |
| 8Daviess County, IN | 77 | 8 | 6.8 | $1.2M | +2.5% | #101 of 2,088 |
| 9Warrick County, IN | 76 | 19 | 7.6 | $1.4M | +4.4% | #119 of 2,088 |
| 10Harrison County, IN | 74 | 10 | 6.5 | $1.2M | +1.9% | #148 of 2,088 |
| 70Howard County, IN | 43 | 49 | 13.8 | $535K | +0.4% | #1,398 of 2,088 |
Other business types in Howard County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes43
- Gyms40
- Yoga, Pilates and fitness studios54
- Martial arts and dance studios56
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Howard County, IN?
There are 49 gyms and studios on map listings in Howard County as of September 2026. 8 of them (16%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 12 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Howard County, IN spend on memberships, classes and admissions?
About $26.2M a year, or $736 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 49 gyms and studios on map listings, it comes to $535K per location. It is estimated from the incomes of the 35,593 households in Howard County and national spending patterns by income.
How does Howard County, IN compare with the U.S. for gyms and studios?
Howard County has 13.8 gyms and studios per 10,000 households, 7% below the U.S. rate of 14.9. Spending per location is $535K, 19% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Howard County would have about 40, against 49 on map listings. There is one business with payroll in the industry for every 2,966 households, against one for every 1,641 across the U.S.
How fast is Howard County, IN growing?
Population estimates put Howard County at 83,904 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 35,593 households. Median household income in Howard County is $64,027, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Howard County scores 43 for gyms and studios (lower middle), #1,398 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Howard County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Howard County
Screening a site or an acquisition in Howard County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.