Fitness and classes · Metro area · Indiana
Gyms and studios in the Kokomo, IN metro area
The gyms and studios in the Kokomo, IN metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #262 of 387 scored metro areas
#12 of 12 scored metro areas based in Indiana
- Listings
- 49
- 8 chain locations (16%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $26.2M
- On memberships, classes and admissions · $736 a household
- Spending per listing
- $535K
- 19% below the U.S.
- Listings per 10k households
- 13.8
- 7% below the U.S.
- Population, 2025
- 83,904
- +0.4% since 2020
See the gyms and studios around any address in the Kokomo metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kokomo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 49 gyms and studios in the Kokomo metro area. Of those, 8 are chain locations, or 16%, against 20% across the U.S. That comes to 13.8 for every 10,000 households, 7% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in the Kokomo metro area comes to about $26.2M a year: $736 per household, 25% below the U.S. average. That works out to $535K per location, 19% below the U.S. figure of $662K.
In 2023, official counts showed 12 businesses with payroll in the Kokomo metro area classed as fitness centers and recreation instruction. That is one for every 2,966 households, against one for every 1,641 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $1.8M have gone to businesses classed as fitness centers and recreation instruction in the Kokomo metro area.
Between 2020 and 2025, the population of the Kokomo metro area grew 0.4%, slower than the U.S. (+3.1%). For gyms and studios, the Kokomo metro area has a Groundwork market score of 43 (lower middle): #262 of 387 scored metro areas and #12 of 12 scored metro areas based in Indiana.
How the Kokomo metro area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kokomo metro area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.8 | 11.3 | 14.9 |
| Spending per listing | $535K | $767K | $662K |
| Households per official establishment | 2,966 | 2,101 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +8.0% | +8.2% |
| Population growth, 2020–2025 | +0.4% | +2.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $736 | $864 | $983 |
| Median household income | $64,027 | $71,957 | $80,734 |
| Groundwork market score | 43 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 204
- Annual payroll, 2023
- $3.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 498 chain locations
- Listings at the U.S. rate for this spending
- 40The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $1.8M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Kokomo metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kokomo metro area
- Population, 2025 estimate
- 83,904+0.4% since 2020
- Households
- 35,593
- Median age
- 40.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 293 sq. mi.
- People per square mile
- 286
- Median household income
- $64,027+22.3% vs. 2015–2019, before inflation
- Average household income
- $83,020
- Median home value
- $165,000
- Jobs located here
- 35,309
- Daytime population
- 82,151Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kokomo metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Kokomo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Indiana
Every Indiana market ranked →The highest-scoring metro areas in Indiana for gyms and studios, numbered among those based in Indiana (a market based in another state is listed without a number), with the Kokomo metro area marked.
Top metro areas in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Indianapolis-Carmel-Greenwood, IN | 68 | 1,079 | 12.8 | $778K | +5.4% | #46 of 387 |
| 2Michigan City-La Porte, IN | 65 | 39 | 8.9 | $904K | −0.9% | #59 of 387 |
| 3Columbus, IN | 65 | 41 | 12.3 | $775K | +4.3% | #62 of 387 |
| 4Lafayette-West Lafayette, IN | 64 | 96 | 10.6 | $735K | +2.1% | #69 of 387 |
| Cincinnati, OH-KY-IN | 64 | 1,200 | 13.2 | $731K | +2.7% | #70 of 387 |
| 5South Bend-Mishawaka, IN-MI | 61 | 140 | 10.9 | $760K | +0.1% | #88 of 387 |
| 6Elkhart-Goshen, IN | 57 | 80 | 11.1 | $728K | +0.9% | #118 of 387 |
| 7Fort Wayne, IN | 57 | 216 | 11.9 | $707K | +3.9% | #120 of 387 |
| 8Evansville, IN | 56 | 123 | 10.8 | $767K | +1.6% | #128 of 387 |
| Chicago-Naperville-Elgin, IL-IN | 55 | 5,632 | 15.5 | $741K | 0.0% | #132 of 387 |
| 12Kokomo, IN | 43 | 49 | 13.8 | $535K | +0.4% | #262 of 387 |
Other business types in the Kokomo metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes43
- Gyms33
- Yoga, Pilates and fitness studios53
- Martial arts and dance studios53
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Kokomo, IN metro area?
The Kokomo metro area has 49 gyms and studios on map listings as of September 2026. 8 of them (16%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 12 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Kokomo, IN metro area spend on memberships, classes and admissions?
About $26.2M a year, or $736 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 49 gyms and studios on map listings, it comes to $535K per location. It is estimated from the incomes of the 35,593 households in the Kokomo metro area and national spending patterns by income.
How does the Kokomo, IN metro area compare with the U.S. for gyms and studios?
The Kokomo metro area has 13.8 gyms and studios per 10,000 households, 7% below the U.S. rate of 14.9. Spending per location is $535K, 19% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Kokomo metro area would have about 40, against 49 on map listings. There is one business with payroll in the industry for every 2,966 households, against one for every 1,641 across the U.S.
How fast is the Kokomo, IN metro area growing?
Population estimates put the Kokomo metro area at 83,904 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 35,593 households. Median household income in the Kokomo metro area is $64,027, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kokomo metro area scores 43 for gyms and studios (lower middle), #262 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kokomo metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Kokomo metro area
Screening a site or an acquisition in the Kokomo metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kokomo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.