Groundwork

Fitness and classes · County · Indiana

Gyms and studios in Boone County, IN

How Boone County, IN compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 84 out of 100: High

Ranked #34 of 2,088 scored counties
#2 of 79 scored counties in Indiana

Listings
41
10 chain locations (24%)
Official establishments
12
Businesses with payroll, 2023
Household spending a year
$39.7M
On memberships, classes and admissions · $1,381 a household
Spending per listing
$968K
46% above the U.S.
Listings per 10k households
14.3
4% below the U.S.
Population, 2025
80,689
+13.5% since 2020

See the gyms and studios around any address in Boone County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Boone County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for gyms and studios in Boone County is 84 (high), #34 of 2,088 scored counties and #2 of 79 scored counties in Indiana. That puts it in the top 10% of counties for gyms and studios.

Households in Boone County spend about $39.7M a year on memberships, classes and admissions, or $1,381 per household, 40% above the U.S. average. Spread across 41 gyms and studios, that is $968K per location, 46% above the U.S. figure of $662K.

Boone County has 41 gyms and studios on map listings as of September 2026. 10 of them (24%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 14.3, 4% below the U.S. rate of 14.9.

In 2023, official counts showed 12 businesses with payroll in Boone County classed as fitness centers and recreation instruction. That is one for every 2,395 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $60K has gone to businesses classed as fitness centers and recreation instruction in Boone County. Between 2020 and 2025, the population of Boone County grew 13.5%, faster than the U.S. (+3.1%).

How Boone County compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Boone County, IN compared with Indiana and the U.S.
MeasureBoone CountyIndianaU.S.
Listings per 10k households14.311.314.9
Spending per listing$968K$767K$662K
Households per official establishment2,3952,1011,641
Official establishment growth, 2019–2023n/a+8.0%+8.2%
Population growth, 2020–2025+13.5%+2.7%+3.1%
Spending per household on memberships, classes and admissions$1,381$864$983
Median household income$111,250$71,957$80,734
Groundwork market score8465

Official counts and lending

Businesses

Official establishments, 2019 to 2023
15 → 12
Employees, 2023
54
Annual payroll, 2023
$1.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
4110 chain locations
Listings at the U.S. rate for this spending
60The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$60K

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Boone County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Boone County

Population, 2025 estimate
80,689+13.5% since 2020
Households
28,738
Median age
39.6
Homes lived in by their owners
79%
Vehicles per household
2.0
Land area
423 sq. mi.
People per square mile
177
Median household income
$111,250+33.9% vs. 2015–2019, before inflation
Average household income
$154,426
Median home value
$376,200
Jobs located here
43,536
Daytime population
80,146Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Boone County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Boone County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Indiana

Every Indiana market ranked →

The highest-scoring counties in Indiana for gyms and studios, numbered among those based in Indiana, with Boone County marked.

Top counties in Indiana

Counties in Indiana ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hancock County, IN88278.1$1.3M+13.5%#18 of 2,088
2Boone County, IN844114.3$968K+13.5%#34 of 2,088
3Dearborn County, IN82167.9$1.1M+1.7%#47 of 2,088
4Morgan County, IN82258.8$1.1M+4.4%#49 of 2,088
5LaGrange County, IN8164.7$2M+1.9%#55 of 2,088
6Franklin County, IN8077.6$1.2M+2.2%#66 of 2,088
7Putnam County, IN78117.8$1.1M+3.2%#88 of 2,088
8Daviess County, IN7786.8$1.2M+2.5%#101 of 2,088
9Warrick County, IN76197.6$1.4M+4.4%#119 of 2,088
10Harrison County, IN74106.5$1.2M+1.9%#148 of 2,088

Other business types in Boone County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Boone County, IN?

Map listings as of September 2026 show 41 gyms and studios in Boone County. 10 of them (24%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 12 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in Boone County, IN spend on memberships, classes and admissions?

About $39.7M a year, or $1,381 per household. That is 40% above the U.S. average (an index of 140, where 100 is the U.S. average). Spread across the 41 gyms and studios on map listings, it comes to $968K per location. It is estimated from the incomes of the 28,738 households in Boone County and national spending patterns by income.

How does Boone County, IN compare with the U.S. for gyms and studios?

Boone County has 14.3 gyms and studios per 10,000 households, 4% below the U.S. rate of 14.9. Spending per location is $968K, 46% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Boone County would have about 60, against 41 on map listings. There is one business with payroll in the industry for every 2,395 households, against one for every 1,641 across the U.S.

How fast is Boone County, IN growing?

Population estimates put Boone County at 80,689 people in 2025, up 13.5% since 2020, faster than the U.S. (+3.1%). It has 28,738 households. The median household income in Boone County is $111,250 a year, 38% above the U.S. median of $80,734. That rose 33.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Boone County scores 84 for gyms and studios (high), #34 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Boone County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Boone County

Screening a site or an acquisition in Boone County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Boone County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.