Fitness and classes · County · Colorado
Gyms and studios in Denver County, CO
The gyms and studios in Denver County, CO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #861 of 2,088 scored counties
#21 of 36 scored counties in Colorado
- Listings
- 693
- 156 chain locations (23%)
- Official establishments
- 302
- +14.0% since 2019
- Household spending a year
- $462.8M
- On memberships, classes and admissions · $1,380 a household
- Spending per listing
- $668K
- In line with the U.S.
- Listings per 10k households
- 20.7
- 39% above the U.S.
- Population, 2025
- 740,613
- +3.2% since 2020
See the gyms and studios around any address in Denver County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Denver County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 693 gyms and studios in Denver County. 156 of them (23%) are chain locations, against 20% across the U.S. That comes to 20.7 for every 10,000 households, 39% above the U.S. rate of 14.9.
Households in Denver County spend about $462.8M a year on memberships, classes and admissions, or $1,380 per household, 40% above the U.S. average. Spread across 693 gyms and studios, that is $668K per location, in line with the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Denver County was 302 in 2023, up 14.0% from 2019. That is one for every 1,111 households, against one for every 1,641 across the U.S. Since fiscal 2022, 32 SBA-backed loans worth $18.4M have gone to businesses classed as fitness centers and recreation instruction in Denver County.
Population estimates show Denver County grew 3.2% from 2020 to 2025, in step with the U.S. (+3.1%). For gyms and studios, Denver County has a Groundwork market score of 54 (upper middle): #861 of 2,088 scored counties and #21 of 36 scored counties in Colorado.
How Denver County compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Denver County | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.7 | 18.1 | 14.9 |
| Spending per listing | $668K | $740K | $662K |
| Households per official establishment | 1,111 | 1,224 | 1,641 |
| Official establishment growth, 2019–2023 | +14.0% | +12.3% | +8.2% |
| Population growth, 2020–2025 | +3.2% | +3.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,380 | $1,337 | $983 |
| Median household income | $94,718 | $95,470 | $80,734 |
| Groundwork market score | 54 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 265 → 302+14.0% over the period
- Employees, 2023
- 3,427
- Annual payroll, 2023
- $79.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 693156 chain locations
- Listings at the U.S. rate for this spending
- 699The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 32
- Amount
- $18.4M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Denver County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Denver County
- Population, 2025 estimate
- 740,613+3.2% since 2020
- Households
- 335,428
- Median age
- 36.7
- Homes lived in by their owners
- 49%
- Vehicles per household
- 1.5
- Land area
- 153 sq. mi.
- People per square mile
- 4,696
- Median household income
- $94,718+38.1% vs. 2015–2019, before inflation
- Average household income
- $136,552
- Median home value
- $616,000
- Jobs located here
- 557,999
- Daytime population
- 911,038Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Denver County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Denver County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Colorado
Every Colorado market ranked →The highest-scoring counties in Colorado for gyms and studios, numbered among those based in Colorado, with Denver County marked.
Top counties in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Park County, CO | 93 | 5 | 5.6 | $2.4M | +5.1% | #2 of 2,088 |
| 2Elbert County, CO | 84 | 12 | 12.0 | $1.4M | +16.5% | #31 of 2,088 |
| 3Weld County, CO | 82 | 153 | 12.3 | $1M | +14.2% | #51 of 2,088 |
| 4Adams County, CO | 81 | 205 | 10.9 | $1.2M | +6.6% | #56 of 2,088 |
| 5Teller County, CO | 79 | 8 | 6.7 | $1.7M | 0.0% | #76 of 2,088 |
| 6Morgan County, CO | 74 | 10 | 9.0 | $941K | +4.2% | #159 of 2,088 |
| 7Douglas County, CO | 72 | 259 | 18.5 | $1.1M | +10.9% | #196 of 2,088 |
| 8Montrose County, CO | 69 | 27 | 14.9 | $633K | +4.1% | #293 of 2,088 |
| 9Grand County, CO | 66 | 14 | 18.7 | $620K | +4.8% | #390 of 2,088 |
| 10Pueblo County, CO | 64 | 83 | 12.1 | $722K | +0.6% | #463 of 2,088 |
| 21Denver County, CO | 54 | 693 | 20.7 | $668K | +3.2% | #861 of 2,088 |
Other business types in Denver County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes54
- Gyms61
- Yoga, Pilates and fitness studios37
- Martial arts and dance studios70
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Denver County, CO?
There are 693 gyms and studios on map listings in Denver County as of September 2026. 156 of them (23%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 302 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 14.0% from 2019.
How much do households in Denver County, CO spend on memberships, classes and admissions?
About $462.8M a year, or $1,380 per household. That is 40% above the U.S. average (an index of 140, where 100 is the U.S. average). Spread across the 693 gyms and studios on map listings, it comes to $668K per location. It is estimated from the incomes of the 335,428 households in Denver County and national spending patterns by income.
How does Denver County, CO compare with the U.S. for gyms and studios?
Denver County has 20.7 gyms and studios per 10,000 households, 39% above the U.S. rate of 14.9. Spending per location is $668K, in line with the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Denver County would have about 699, against 693 on map listings. There is one business with payroll in the industry for every 1,111 households, against one for every 1,641 across the U.S. The official count rose 14.0% from 2019 to 2023, against +8.2% for the U.S.
How fast is Denver County, CO growing?
Population estimates put Denver County at 740,613 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 335,428 households. Median household income in Denver County is $94,718, 17% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Denver County scores 54 for gyms and studios (upper middle), #861 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Denver County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Denver County
Screening a site or an acquisition in Denver County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Denver County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.