Fitness and classes · Small-town market · Colorado
Gyms and studios in the Montrose, CO area
How the Montrose, CO area compares with other small-town markets and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #40 of 535 scored small-town markets
#2 of 10 scored small-town markets based in Colorado
- Listings
- 27
- 8 chain locations (30%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $17.1M
- On memberships, classes and admissions · $945 a household
- Spending per listing
- $633K
- 4% below the U.S.
- Listings per 10k households
- 14.9
- In line with the U.S.
- Population, 2025
- 44,591
- +4.1% since 2020
See the gyms and studios around any address in the Montrose area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Montrose area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Montrose area scores 72 (upper middle) on the Groundwork market score for gyms and studios, ranking #40 of 535 scored small-town markets and #2 of 10 scored small-town markets based in Colorado. That puts it in the top 10% of small-town markets for gyms and studios.
As of September 2026, map listings count 27 gyms and studios in the Montrose area. Chain locations make up 30% of them, against 20% across the U.S. That is 14.9 per 10,000 households, in line with the U.S. rate of 14.9.
At $945 per household (4% below the U.S. average), households in the Montrose area spend about $17.1M a year on memberships, classes and admissions. Spread across 27 gyms and studios, that is $633K per location, 4% below the U.S. figure of $662K.
Official counts show 4 businesses with payroll classed as fitness centers and recreation instruction in the Montrose area in 2023. That is one for every 4,517 households, against one for every 1,641 across the U.S. Between 2020 and 2025, the population of the Montrose area grew 4.1%, faster than the U.S. (+3.1%).
How the Montrose area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Montrose area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.9 | 18.1 | 14.9 |
| Spending per listing | $633K | $740K | $662K |
| Households per official establishment | 4,517 | 1,224 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +12.3% | +8.2% |
| Population growth, 2020–2025 | +4.1% | +3.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $945 | $1,337 | $983 |
| Median household income | $72,120 | $95,470 | $80,734 |
| Groundwork market score | 72 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 33
- Annual payroll, 2023
- $427K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 278 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Montrose area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Montrose area
- Population, 2025 estimate
- 44,591+4.1% since 2020
- Households
- 18,069
- Median age
- 46.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 2,241 sq. mi.
- People per square mile
- 20
- Median household income
- $72,120
- Average household income
- $89,726
- Median home value
- $388,400
- Jobs located here
- 15,713
- Daytime population
- 41,442Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Montrose area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Montrose area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for gyms and studios, numbered among those based in Colorado, with the Montrose area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fort Morgan, CO | 75 | 10 | 9.0 | $941K | +4.2% | #27 of 535 |
| 2Montrose, CO | 72 | 27 | 14.9 | $633K | +4.1% | #40 of 535 |
| 3Cañon City, CO | 64 | 28 | 15.6 | $543K | +2.4% | #115 of 535 |
| 4Sterling, CO | 63 | 6 | 7.3 | $1M | −2.7% | #116 of 535 |
| 5Breckenridge, CO | 60 | 30 | 19.3 | $789K | +1.1% | #148 of 535 |
| 6Alamosa, CO | 60 | 13 | 11.3 | $635K | +2.1% | #156 of 535 |
| 7Durango, CO | 48 | 51 | 20.9 | $564K | +2.2% | #310 of 535 |
| 8Steamboat Springs, CO | 44 | 39 | 23.4 | $559K | +0.9% | #346 of 535 |
| 9Rifle, CO | 39 | 89 | 27.3 | $472K | +1.2% | #403 of 535 |
| 10Edwards, CO | 33 | 64 | 29.0 | $509K | −2.4% | #447 of 535 |
Other business types in the Montrose area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes72
- Gyms82
- Yoga, Pilates and fitness studios64
- Martial arts and dance studios66
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Montrose, CO area?
The Montrose area has 27 gyms and studios on map listings as of September 2026. 8 of them (30%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 4 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Montrose, CO area spend on memberships, classes and admissions?
About $17.1M a year, or $945 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 27 gyms and studios on map listings, it comes to $633K per location. It is estimated from the incomes of the 18,069 households in the Montrose area and national spending patterns by income.
How does the Montrose, CO area compare with the U.S. for gyms and studios?
The Montrose area has 14.9 gyms and studios per 10,000 households, in line with the U.S. rate of 14.9. Spending per location is $633K, 4% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Montrose area would have about 26, against 27 on map listings. There is one business with payroll in the industry for every 4,517 households, against one for every 1,641 across the U.S.
How fast is the Montrose, CO area growing?
Population estimates put the Montrose area at 44,591 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 18,069 households. Median household income in the Montrose area is $72,120, 11% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Montrose area scores 72 for gyms and studios (upper middle), #40 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Montrose area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Montrose area
Screening a site or an acquisition in the Montrose area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Montrose area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.