Fitness and classes · County · Colorado
Gyms and studios in Otero County, CO
The gyms and studios in Otero County, CO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 17 out of 100: Low
Ranked #2,000 of 2,088 scored counties
#36 of 36 scored counties in Colorado
- Listings
- 12
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.3M
- On memberships, classes and admissions · $702 a household
- Spending per listing
- $444K
- 33% below the U.S.
- Listings per 10k households
- 15.8
- 6% above the U.S.
- Population, 2025
- 17,683
- −5.2% since 2020
See the gyms and studios around any address in Otero County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Otero County scores 17 (low) on the Groundwork market score for gyms and studios, ranking #2,000 of 2,088 scored counties and #36 of 36 scored counties in Colorado. That puts it in the bottom quarter of counties.
At $702 per household (29% below the U.S. average), households in Otero County spend about $5.3M a year on memberships, classes and admissions. Spread across 12 gyms and studios, that is $444K per location, 33% below the U.S. figure of $662K.
There are 12 gyms and studios on map listings in Otero County as of September 2026. None of them are chain locations, against 20% across the U.S. That is 15.8 per 10,000 households, 6% above the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in Otero County, since they leave out counts under 3. Population estimates show Otero County declined 5.2% from 2020 to 2025, against +3.1% for the U.S.
How Otero County compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.8 | 18.1 | 14.9 |
| Spending per listing | $444K | $740K | $662K |
| Households per official establishment | n/a | 1,224 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +12.3% | +8.2% |
| Population growth, 2020–2025 | −5.2% | +3.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $702 | $1,337 | $983 |
| Median household income | $54,037 | $95,470 | $80,734 |
| Groundwork market score | 17 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 120 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otero County
- Population, 2025 estimate
- 17,683−5.2% since 2020
- Households
- 7,584
- Median age
- 41.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 1,262 sq. mi.
- People per square mile
- 15
- Median household income
- $54,037+41.6% vs. 2015–2019, before inflation
- Average household income
- $68,476
- Median home value
- $168,900
- Jobs located here
- 5,492
- Daytime population
- 16,328Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Colorado
Every Colorado market ranked →The highest-scoring counties in Colorado for gyms and studios, numbered among those based in Colorado, with Otero County marked.
Top counties in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Park County, CO | 93 | 5 | 5.6 | $2.4M | +5.1% | #2 of 2,088 |
| 2Elbert County, CO | 84 | 12 | 12.0 | $1.4M | +16.5% | #31 of 2,088 |
| 3Weld County, CO | 82 | 153 | 12.3 | $1M | +14.2% | #51 of 2,088 |
| 4Adams County, CO | 81 | 205 | 10.9 | $1.2M | +6.6% | #56 of 2,088 |
| 5Teller County, CO | 79 | 8 | 6.7 | $1.7M | 0.0% | #76 of 2,088 |
| 6Morgan County, CO | 74 | 10 | 9.0 | $941K | +4.2% | #159 of 2,088 |
| 7Douglas County, CO | 72 | 259 | 18.5 | $1.1M | +10.9% | #196 of 2,088 |
| 8Montrose County, CO | 69 | 27 | 14.9 | $633K | +4.1% | #293 of 2,088 |
| 9Grand County, CO | 66 | 14 | 18.7 | $620K | +4.8% | #390 of 2,088 |
| 10Pueblo County, CO | 64 | 83 | 12.1 | $722K | +0.6% | #463 of 2,088 |
| 36Otero County, CO | 17 | 12 | 15.8 | $444K | −5.2% | #2,000 of 2,088 |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes17
- Gyms17
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Otero County, CO?
As of September 2026, map listings count 12 gyms and studios in Otero County. None of them are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Otero County: counts under 3 are left out.
How much do households in Otero County, CO spend on memberships, classes and admissions?
About $5.3M a year, or $702 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 12 gyms and studios on map listings, it comes to $444K per location. It is estimated from the incomes of the 7,584 households in Otero County and national spending patterns by income.
How does Otero County, CO compare with the U.S. for gyms and studios?
Otero County has 15.8 gyms and studios per 10,000 households, 6% above the U.S. rate of 14.9. Spending per location is $444K, 33% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Otero County would have about 8, against 12 on map listings.
How fast is Otero County, CO growing?
Population estimates put Otero County at 17,683 people in 2025, down 5.2% since 2020, against +3.1% for the U.S. It has 7,584 households. The median household income in Otero County is $54,037 a year, 33% below the U.S. median of $80,734. That rose 41.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County scores 17 for gyms and studios (low), #2,000 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.