Groundwork

Fitness and classes · County · Colorado

Gyms and studios in Douglas County, CO

Competitor counts, household spending and official business counts for gyms and studios in Douglas County, CO, set against other counties and the U.S.

Groundwork market score · out of 100

Score 72 out of 100: Upper middle

Ranked #196 of 2,088 scored counties
#7 of 36 scored counties in Colorado

Listings
259
76 chain locations (29%)
Official establishments
175
+23.2% since 2019
Household spending a year
$274.9M
On memberships, classes and admissions · $1,964 a household
Spending per listing
$1.1M
60% above the U.S.
Listings per 10k households
18.5
24% above the U.S.
Population, 2025
399,396
+10.9% since 2020

See the gyms and studios around any address in Douglas County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for gyms and studios in Douglas County is 72 (upper middle), #196 of 2,088 scored counties and #7 of 36 scored counties in Colorado. That puts it in the top 10% of counties for gyms and studios.

Map listings as of September 2026 show 259 gyms and studios in Douglas County. Of those, 76 are chain locations, or 29%, against 20% across the U.S. Per 10,000 households, that is 18.5, 24% above the U.S. rate of 14.9.

Households in Douglas County spend about $274.9M a year on memberships, classes and admissions, or $1,964 per household, twice the U.S. average. That is about $1.1M of household spending for each location on map listings, 60% above the U.S. figure of $662K.

The official count of businesses with payroll classed as fitness centers and recreation instruction in Douglas County was 175 in 2023, up 23.2% from 2019. That is one for every 800 households, against one for every 1,641 across the U.S. Since fiscal 2022, 22 SBA-backed loans worth $10.8M have gone to businesses classed as fitness centers and recreation instruction in Douglas County. Population estimates show Douglas County grew 10.9% from 2020 to 2025, faster than the U.S. (+3.1%).

How Douglas County compares

The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Douglas County, CO compared with Colorado and the U.S.
MeasureDouglas CountyColoradoU.S.
Listings per 10k households18.518.114.9
Spending per listing$1.1M$740K$662K
Households per official establishment8001,2241,641
Official establishment growth, 2019–2023+23.2%+12.3%+8.2%
Population growth, 2020–2025+10.9%+3.9%+3.1%
Spending per household on memberships, classes and admissions$1,964$1,337$983
Median household income$149,594$95,470$80,734
Groundwork market score7264

Official counts and lending

Businesses

Official establishments, 2019 to 2023
142 → 175+23.2% over the period
Employees, 2023
2,622
Annual payroll, 2023
$47.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
25976 chain locations
Listings at the U.S. rate for this spending
415The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
22
Amount
$10.8M

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Douglas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Douglas County

Population, 2025 estimate
399,396+10.9% since 2020
Households
139,960
Median age
40.6
Homes lived in by their owners
77%
Vehicles per household
2.1
Land area
840 sq. mi.
People per square mile
449
Median household income
$149,594+24.9% vs. 2015–2019, before inflation
Average household income
$183,544
Median home value
$713,600
Jobs located here
144,461
Daytime population
321,562Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Douglas County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Colorado

Every Colorado market ranked →

The highest-scoring counties in Colorado for gyms and studios, numbered among those based in Colorado, with Douglas County marked.

Top counties in Colorado

Counties in Colorado ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Park County, CO9355.6$2.4M+5.1%#2 of 2,088
2Elbert County, CO841212.0$1.4M+16.5%#31 of 2,088
3Weld County, CO8215312.3$1M+14.2%#51 of 2,088
4Adams County, CO8120510.9$1.2M+6.6%#56 of 2,088
5Teller County, CO7986.7$1.7M0.0%#76 of 2,088
6Morgan County, CO74109.0$941K+4.2%#159 of 2,088
7Douglas County, CO7225918.5$1.1M+10.9%#196 of 2,088
8Montrose County, CO692714.9$633K+4.1%#293 of 2,088
9Grand County, CO661418.7$620K+4.8%#390 of 2,088
10Pueblo County, CO648312.1$722K+0.6%#463 of 2,088

Other business types in Douglas County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Douglas County, CO?

There are 259 gyms and studios on map listings in Douglas County as of September 2026. 76 of them (29%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 175 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 23.2% from 2019.

How much do households in Douglas County, CO spend on memberships, classes and admissions?

About $274.9M a year, or $1,964 per household. That is twice the U.S. average (an index of 200, where 100 is the U.S. average). Spread across the 259 gyms and studios on map listings, it comes to $1.1M per location. It is estimated from the incomes of the 139,960 households in Douglas County and national spending patterns by income.

How does Douglas County, CO compare with the U.S. for gyms and studios?

Douglas County has 18.5 gyms and studios per 10,000 households, 24% above the U.S. rate of 14.9. Spending per location is $1.1M, 60% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Douglas County would have about 415, against 259 on map listings. There is one business with payroll in the industry for every 800 households, against one for every 1,641 across the U.S. The official count rose 23.2% from 2019 to 2023, against +8.2% for the U.S.

How fast is Douglas County, CO growing?

Population estimates put Douglas County at 399,396 people in 2025, up 10.9% since 2020, faster than the U.S. (+3.1%). It has 139,960 households. Median household income in Douglas County is $149,594, 85% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Douglas County scores 72 for gyms and studios (upper middle), #196 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Douglas County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Douglas County

Screening a site or an acquisition in Douglas County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.