Fitness and classes · County · Colorado
Gyms and studios in Montezuma County, CO
The gyms and studios in Montezuma County, CO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #880 of 2,088 scored counties
#22 of 36 scored counties in Colorado
- Listings
- 17
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.9M
- On memberships, classes and admissions · $883 a household
- Spending per listing
- $585K
- 12% below the U.S.
- Listings per 10k households
- 15.1
- In line with the U.S.
- Population, 2025
- 26,678
- +3.0% since 2020
See the gyms and studios around any address in Montezuma County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Montezuma County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Montezuma County comes to about $9.9M a year: $883 per household, 10% below the U.S. average. That is about $585K of household spending for each location on map listings, 12% below the U.S. figure of $662K.
Montezuma County has 17 gyms and studios on map listings as of September 2026. None of them are chain locations, against 20% across the U.S. That comes to 15.1 for every 10,000 households, in line with the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in Montezuma County, since they leave out counts under 3. Since fiscal 2022, 1 SBA-backed loan worth $100K has gone to businesses classed as fitness centers and recreation instruction in Montezuma County.
Between 2020 and 2025, the population of Montezuma County grew 3.0%, in step with the U.S. (+3.1%). For gyms and studios, Montezuma County has a Groundwork market score of 54 (upper middle): #880 of 2,088 scored counties and #22 of 36 scored counties in Colorado.
How Montezuma County compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Montezuma County | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.1 | 18.1 | 14.9 |
| Spending per listing | $585K | $740K | $662K |
| Households per official establishment | n/a | 1,224 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +12.3% | +8.2% |
| Population growth, 2020–2025 | +3.0% | +3.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $883 | $1,337 | $983 |
| Median household income | $65,244 | $95,470 | $80,734 |
| Groundwork market score | 54 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 170 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $100K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Montezuma County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Montezuma County
- Population, 2025 estimate
- 26,678+3.0% since 2020
- Households
- 11,269
- Median age
- 46.6
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 2,029 sq. mi.
- People per square mile
- 13
- Median household income
- $65,244+31.9% vs. 2015–2019, before inflation
- Average household income
- $84,506
- Median home value
- $331,400
- Jobs located here
- 9,333
- Daytime population
- 25,163Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Montezuma County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Montezuma County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Colorado
Every Colorado market ranked →The highest-scoring counties in Colorado for gyms and studios, numbered among those based in Colorado, with Montezuma County marked.
Top counties in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Park County, CO | 93 | 5 | 5.6 | $2.4M | +5.1% | #2 of 2,088 |
| 2Elbert County, CO | 84 | 12 | 12.0 | $1.4M | +16.5% | #31 of 2,088 |
| 3Weld County, CO | 82 | 153 | 12.3 | $1M | +14.2% | #51 of 2,088 |
| 4Adams County, CO | 81 | 205 | 10.9 | $1.2M | +6.6% | #56 of 2,088 |
| 5Teller County, CO | 79 | 8 | 6.7 | $1.7M | 0.0% | #76 of 2,088 |
| 6Morgan County, CO | 74 | 10 | 9.0 | $941K | +4.2% | #159 of 2,088 |
| 7Douglas County, CO | 72 | 259 | 18.5 | $1.1M | +10.9% | #196 of 2,088 |
| 8Montrose County, CO | 69 | 27 | 14.9 | $633K | +4.1% | #293 of 2,088 |
| 9Grand County, CO | 66 | 14 | 18.7 | $620K | +4.8% | #390 of 2,088 |
| 10Pueblo County, CO | 64 | 83 | 12.1 | $722K | +0.6% | #463 of 2,088 |
| 22Montezuma County, CO | 54 | 17 | 15.1 | $585K | +3.0% | #880 of 2,088 |
Other business types in Montezuma County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes54
- Gyms71
- Yoga, Pilates and fitness studios33
- Martial arts and dance studios61
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Montezuma County, CO?
Map listings as of September 2026 show 17 gyms and studios in Montezuma County. None of them are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Montezuma County: counts under 3 are left out.
How much do households in Montezuma County, CO spend on memberships, classes and admissions?
About $9.9M a year, or $883 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 17 gyms and studios on map listings, it comes to $585K per location. It is estimated from the incomes of the 11,269 households in Montezuma County and national spending patterns by income.
How does Montezuma County, CO compare with the U.S. for gyms and studios?
Montezuma County has 15.1 gyms and studios per 10,000 households, in line with the U.S. rate of 14.9. Spending per location is $585K, 12% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Montezuma County would have about 15, against 17 on map listings.
How fast is Montezuma County, CO growing?
Population estimates put Montezuma County at 26,678 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 11,269 households. The median household income in Montezuma County is $65,244 a year, 19% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Montezuma County scores 54 for gyms and studios (upper middle), #880 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montezuma County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Montezuma County
Screening a site or an acquisition in Montezuma County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Montezuma County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.