Market rankings · Colorado
Gyms in Colorado
Every metro area, small-town market and county in Colorado, ranked by the Groundwork market score for gyms, with competitor counts and household spending for each.
- Listings
- 2,026
- 581 chain locations (29%)
- Official establishments
- 972
- All fitness and recreational sports centers · +10.5% since 2019
- Household spending a year
- $3.2B
- On memberships, classes and admissions
- Listings per 10k households
- 8.5
- 12% above the U.S.
- Spending per listing
- $1.6M
- 20% above the U.S.
- Rank among states
- #7 of 51
- Market score 65 · Upper middle
A site report maps the gyms on map listings around any address in Colorado by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Colorado has 2,026 gyms on map listings as of September 2026. 581 of them (29%) are chain locations, against 28% across the U.S. That comes to 8.5 for every 10,000 households, 12% above the U.S. rate of 7.6.
Households in Colorado spend about $3.2B a year on memberships, classes and admissions, or $1,337 per household, 36% above the U.S. average. That works out to $1.6M per gym, 20% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
The official count of businesses with payroll classed as fitness and recreational sports centers in Colorado was 972 in 2023, up 10.5% from 2019. That is one for every 2,443 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 158 SBA-backed loans worth $82.1M have gone to businesses classed as fitness and recreational sports centers in Colorado.
Among the 50 states and DC, Colorado ranks #7 for gyms, with a Groundwork market score of 65 (upper middle). Of the 7 scored metro areas in or partly in Colorado, the Greeley metro area scores highest (89). Of the 8 scored small-town markets in or partly in Colorado, the Montrose area scores highest (82).
Every market in Colorado for gyms
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Colorado, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greeley, CO | 89 | 78 | 6.3 | $2M | +14.2% | #1 of 387 |
| 2Colorado Springs, CO | 71 | 225 | 7.4 | $1.6M | +3.1% | #34 of 387 |
| 3Denver-Aurora-Centennial, CO | 67 | 1,069 | 8.8 | $1.7M | +4.1% | #52 of 387 |
| 4Pueblo, CO | 65 | 45 | 6.6 | $1.3M | +0.6% | #65 of 387 |
| 5Fort Collins-Loveland, CO | 63 | 132 | 8.6 | $1.5M | +4.8% | #73 of 387 |
| 6Grand Junction, CO | 63 | 54 | 8.2 | $1.2M | +4.4% | #81 of 387 |
| 7Boulder, CO | 47 | 158 | 11.5 | $1.3M | −0.7% | #222 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Montrose, CO | 82 | 10 | 5.5 | $1.7M | +4.1% | #12 of 506 |
| 2Cañon City, CO | 72 | 13 | 7.2 | $1.2M | +2.4% | #40 of 506 |
| 3Breckenridge, CO | 65 | 15 | 9.6 | $1.6M | +1.1% | #88 of 506 |
| 4Durango, CO | 60 | 23 | 9.4 | $1.3M | +2.2% | #146 of 506 |
| 5Steamboat Springs, CO | 59 | 16 | 9.6 | $1.4M | +0.9% | #159 of 506 |
| 6Rifle, CO | 49 | 40 | 12.3 | $1M | +1.2% | #267 of 506 |
| 7Alamosa, CO | 42 | 10 | 8.7 | $825K | +2.1% | #348 of 506 |
| 8Edwards, CO | 36 | 35 | 15.9 | $930K | −2.4% | #403 of 506 |
| Fort Morgan, CO | Not scored | 4 | 3.6 | $2.4M | +4.2% | |
| Sterling, CO | Not scored | 3 | 3.7 | $2M | −2.7% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Elbert County, CO | 99 | 6 | 6.0 | $2.9M | +16.5% | #1 of 1,792 |
| 2Weld County, CO | 87 | 78 | 6.3 | $2M | +14.2% | #26 of 1,792 |
| 3Adams County, CO | 84 | 111 | 5.9 | $2.1M | +6.6% | #40 of 1,792 |
| 4Montrose County, CO | 79 | 10 | 5.5 | $1.7M | +4.1% | #79 of 1,792 |
| 5Douglas County, CO | 74 | 115 | 8.2 | $2.4M | +10.9% | #139 of 1,792 |
| 6Grand County, CO | 73 | 7 | 9.4 | $1.2M | +4.8% | #175 of 1,792 |
| 7El Paso County, CO | 71 | 222 | 7.7 | $1.6M | +3.2% | #205 of 1,792 |
| 8Montezuma County, CO | 71 | 7 | 6.2 | $1.4M | +3.0% | #211 of 1,792 |
| 9Pueblo County, CO | 68 | 45 | 6.6 | $1.3M | +0.6% | #277 of 1,792 |
| 10Delta County, CO | 66 | 8 | 6.2 | $1.3M | +3.6% | #326 of 1,792 |
| 11Larimer County, CO | 65 | 132 | 8.6 | $1.5M | +4.8% | #358 of 1,792 |
| 12Mesa County, CO | 65 | 54 | 8.2 | $1.2M | +4.4% | #373 of 1,792 |
| 13Fremont County, CO | 65 | 13 | 7.2 | $1.2M | +2.4% | #376 of 1,792 |
| 14Routt County, CO | 63 | 9 | 8.0 | $1.9M | +2.0% | #412 of 1,792 |
| 15Summit County, CO | 63 | 11 | 8.8 | $1.8M | +0.9% | #414 of 1,792 |
| 16Broomfield County, CO | 63 | 43 | 13.5 | $1.3M | +6.3% | #430 of 1,792 |
| 17Gunnison County, CO | 63 | 9 | 10.6 | $1.1M | +2.9% | #440 of 1,792 |
| 18Arapahoe County, CO | 62 | 248 | 9.6 | $1.5M | +2.8% | #451 of 1,792 |
| 19Denver County, CO | 61 | 322 | 9.6 | $1.4M | +3.2% | #490 of 1,792 |
| 20Jefferson County, CO | 59 | 221 | 9.1 | $1.7M | −0.5% | #548 of 1,792 |
| 21Archuleta County, CO | 59 | 5 | 8.4 | $1.3M | +6.6% | #565 of 1,792 |
| 22Chaffee County, CO | 56 | 12 | 12.2 | $920K | +6.9% | #709 of 1,792 |
| 23La Plata County, CO | 54 | 23 | 9.4 | $1.3M | +2.2% | #758 of 1,792 |
| 24Boulder County, CO | 49 | 158 | 11.5 | $1.3M | −0.7% | #943 of 1,792 |
| 25Garfield County, CO | 46 | 28 | 12.0 | $1M | +2.7% | #1,063 of 1,792 |
Show all 64 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Pitkin County, CO | 39 | 12 | 13.0 | $1.2M | −4.2% | #1,256 of 1,792 |
| 27Eagle County, CO | 33 | 35 | 15.9 | $930K | −2.4% | #1,422 of 1,792 |
| 28Moffat County, CO | 28 | 7 | 13.0 | $681K | −1.1% | #1,547 of 1,792 |
| 29Alamosa County, CO | 26 | 7 | 10.5 | $703K | +1.9% | #1,580 of 1,792 |
| 30Las Animas County, CO | 25 | 6 | 9.2 | $795K | −0.7% | #1,594 of 1,792 |
| 31Prowers County, CO | 21 | 6 | 12.7 | $603K | −1.1% | #1,660 of 1,792 |
| 32Otero County, CO | 17 | 7 | 9.2 | $760K | −5.2% | #1,696 of 1,792 |
| Morgan County, CO | Not scored | 4 | 3.6 | $2.4M | +4.2% | |
| Teller County, CO | Not scored | 3 | 2.5 | $4.4M | 0.0% | |
| Logan County, CO | Not scored | 3 | 3.7 | $2M | −2.7% | |
| Park County, CO | Not scored | 2 | 2.2 | $5.9M | +5.1% | |
| Rio Grande County, CO | Not scored | 3 | 5.8 | $1.5M | −3.9% | |
| Yuma County, CO | Not scored | 3 | 7.4 | $1.2M | −0.8% | |
| Clear Creek County, CO | Not scored | 1 | 2.1 | $6.7M | −3.9% | |
| San Miguel County, CO | Not scored | 2 | 4.3 | $3M | −3.7% | |
| Conejos County, CO | Not scored | 2 | 6.3 | $1.2M | +1.0% | |
| Lake County, CO | Not scored | 4 | 13.2 | $913K | +1.9% | |
| Kit Carson County, CO | Not scored | 2 | 6.9 | $1.3M | +0.1% | |
| Huerfano County, CO | Not scored | 1 | 3.2 | $2.3M | +2.7% | |
| Saguache County, CO | Not scored | 0 | 0.0 | n/a | +5.3% | |
| Rio Blanco County, CO | Not scored | 1 | 3.6 | $2.2M | +2.5% | |
| Gilpin County, CO | Not scored | 0 | 0.0 | n/a | +4.4% | |
| Crowley County, CO | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Lincoln County, CO | Not scored | 0 | 0.0 | n/a | −0.4% | |
| Bent County, CO | Not scored | 0 | 0.0 | n/a | +4.5% | |
| Custer County, CO | Not scored | 3 | 11.2 | $900K | +18.3% | |
| Ouray County, CO | Not scored | 3 | 11.4 | $1M | +7.9% | |
| Washington County, CO | Not scored | 1 | 4.8 | $1.8M | −1.6% | |
| Phillips County, CO | Not scored | 3 | 15.4 | $716K | −2.4% | |
| Costilla County, CO | Not scored | 1 | 6.1 | $1M | +5.1% | |
| Baca County, CO | Not scored | 1 | 6.0 | $1.1M | −3.8% | |
| Dolores County, CO | Not scored | 0 | 0.0 | n/a | +5.8% | |
| Sedgwick County, CO | Not scored | 2 | 19.6 | $374K | −6.0% | |
| Cheyenne County, CO | Not scored | 1 | 12.7 | $731K | −1.9% | |
| Kiowa County, CO | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Jackson County, CO | Not scored | 1 | 15.2 | $489K | −12.2% | |
| Hinsdale County, CO | Not scored | 1 | 19.6 | $508K | −4.6% | |
| Mineral County, CO | Not scored | 0 | 0.0 | n/a | +4.6% | |
| San Juan County, CO | Not scored | 1 | 25.1 | $322K | +14.5% |
Markets with fewer than 5 gyms on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms are in Colorado?
Map listings as of September 2026 show 2,026 gyms in Colorado. 581 of them (29%) are chain locations. The listings count gyms and fitness centers. Official counts show 972 businesses with payroll classed as fitness and recreational sports centers in 2023, up 10.5% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Colorado spend on memberships, classes and admissions?
About $3.2B a year, or $1,337 per household. That is 36% above the U.S. average (an index of 136, where 100 is the U.S. average). Spread across the 2,026 gyms on map listings, it comes to $1.6M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 2,374,218 households in Colorado and national spending patterns by income.
How does Colorado compare with the U.S. for gyms?
Colorado has 8.5 gyms per 10,000 households, 12% above the U.S. rate of 7.6. Spending per gym is $1.6M, 20% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Colorado would have about 2,440, against 2,026 on map listings. There is one business with payroll in the industry for every 2,443 households, against one for every 3,109 across the U.S. The official count rose 10.5% from 2019 to 2023, against +5.8% for the U.S.
Which market in Colorado has the highest market score for gyms?
Among 7 scored metro areas in or partly in Colorado, the Greeley metro area scores highest, at 89 (high). Among 8 scored small-town markets in or partly in Colorado, the Montrose area scores highest, at 82 (high). Among 32 scored counties in Colorado, Elbert County scores highest, at 99 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Colorado scores 65 for gyms (upper middle), #7 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Colorado. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for gyms across the U.S. · All business types in Colorado
Related business types in Colorado
- Gyms, studios and classes4,289 listings
- Yoga, Pilates and fitness studios947 listings
- Martial arts and dance studios1,316 listings
Screening a site or an acquisition in Colorado?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.