Fitness and classes · Metro area · Colorado
Gyms and studios in the Pueblo, CO metro area
How the Pueblo, CO metro area compares with other metro areas and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #52 of 387 scored metro areas
#2 of 7 scored metro areas based in Colorado
- Listings
- 83
- 7 chain locations (8%)
- Official establishments
- 19
- Businesses with payroll, 2023
- Household spending a year
- $59.9M
- On memberships, classes and admissions · $874 a household
- Spending per listing
- $722K
- 9% above the U.S.
- Listings per 10k households
- 12.1
- 19% below the U.S.
- Population, 2025
- 169,277
- +0.6% since 2020
See the gyms and studios around any address in the Pueblo metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pueblo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 83 gyms and studios in the Pueblo metro area. Of those, 7 are chain locations, or 8%, against 20% across the U.S. Per 10,000 households, that is 12.1, 19% below the U.S. rate of 14.9.
At $874 per household (11% below the U.S. average), households in the Pueblo metro area spend about $59.9M a year on memberships, classes and admissions. That is about $722K of household spending for each location on map listings, 9% above the U.S. figure of $662K.
In 2023, official counts showed 19 businesses with payroll in the Pueblo metro area classed as fitness centers and recreation instruction. That is one for every 3,606 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $20K has gone to businesses classed as fitness centers and recreation instruction in the Pueblo metro area.
Population estimates show the Pueblo metro area grew 0.6% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for gyms and studios in the Pueblo metro area is 67 (upper middle), #52 of 387 scored metro areas and #2 of 7 scored metro areas based in Colorado. That puts it in the top quarter of metro areas.
How the Pueblo metro area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pueblo metro area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.1 | 18.1 | 14.9 |
| Spending per listing | $722K | $740K | $662K |
| Households per official establishment | 3,606 | 1,224 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +12.3% | +8.2% |
| Population growth, 2020–2025 | +0.6% | +3.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $874 | $1,337 | $983 |
| Median household income | $64,010 | $95,470 | $80,734 |
| Groundwork market score | 67 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19
- Employees, 2023
- 330
- Annual payroll, 2023
- $4.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 837 chain locations
- Listings at the U.S. rate for this spending
- 91The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $20K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Pueblo metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pueblo metro area
- Population, 2025 estimate
- 169,277+0.6% since 2020
- Households
- 68,523
- Median age
- 41.0
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 2,387 sq. mi.
- People per square mile
- 71
- Median household income
- $64,010+36.8% vs. 2015–2019, before inflation
- Average household income
- $84,458
- Median home value
- $291,300
- Jobs located here
- 56,090
- Daytime population
- 161,514Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pueblo metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Pueblo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Colorado
Every Colorado market ranked →The highest-scoring metro areas in Colorado for gyms and studios, numbered among those based in Colorado, with the Pueblo metro area marked.
Top metro areas in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greeley, CO | 87 | 153 | 12.3 | $1M | +14.2% | #1 of 387 |
| 2Pueblo, CO | 67 | 83 | 12.1 | $722K | +0.6% | #52 of 387 |
| 3Denver-Aurora-Centennial, CO | 65 | 2,235 | 18.3 | $803K | +4.1% | #61 of 387 |
| 4Grand Junction, CO | 64 | 98 | 14.9 | $668K | +4.4% | #73 of 387 |
| 5Colorado Springs, CO | 62 | 499 | 16.5 | $743K | +3.1% | #85 of 387 |
| 6Fort Collins-Loveland, CO | 59 | 292 | 18.9 | $683K | +4.8% | #102 of 387 |
| 7Boulder, CO | 34 | 380 | 27.7 | $553K | −0.7% | #326 of 387 |
Other business types in the Pueblo metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes67
- Gyms65
- Yoga, Pilates and fitness studios72
- Martial arts and dance studios59
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Pueblo, CO metro area?
The Pueblo metro area has 83 gyms and studios on map listings as of September 2026. 7 of them (8%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 19 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Pueblo, CO metro area spend on memberships, classes and admissions?
About $59.9M a year, or $874 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 83 gyms and studios on map listings, it comes to $722K per location. It is estimated from the incomes of the 68,523 households in the Pueblo metro area and national spending patterns by income.
How does the Pueblo, CO metro area compare with the U.S. for gyms and studios?
The Pueblo metro area has 12.1 gyms and studios per 10,000 households, 19% below the U.S. rate of 14.9. Spending per location is $722K, 9% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Pueblo metro area would have about 91, against 83 on map listings. There is one business with payroll in the industry for every 3,606 households, against one for every 1,641 across the U.S.
How fast is the Pueblo, CO metro area growing?
Population estimates put the Pueblo metro area at 169,277 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 68,523 households. Median household income in the Pueblo metro area is $64,010, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pueblo metro area scores 67 for gyms and studios (upper middle), #52 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pueblo metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Pueblo metro area
Screening a site or an acquisition in the Pueblo metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pueblo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.