Fitness and classes · Small-town market · Colorado
Gyms and studios in the Edwards, CO area
How the Edwards, CO area compares with other small-town markets and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #447 of 535 scored small-town markets
#10 of 10 scored small-town markets based in Colorado
- Listings
- 64
- 7 chain locations (11%)
- Official establishments
- 26
- +13.0% since 2019
- Household spending a year
- $32.6M
- On memberships, classes and admissions · $1,476 a household
- Spending per listing
- $509K
- 23% below the U.S.
- Listings per 10k households
- 29.0
- 95% above the U.S.
- Population, 2025
- 54,291
- −2.4% since 2020
See the gyms and studios around any address in the Edwards area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Edwards area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Edwards area scores 33 (lower middle) on the Groundwork market score for gyms and studios, ranking #447 of 535 scored small-town markets and #10 of 10 scored small-town markets based in Colorado. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 64 gyms and studios in the Edwards area. Chain locations make up 11% of them, against 20% across the U.S. Per 10,000 households, that is 29.0, 95% above the U.S. rate of 14.9.
Households in the Edwards area spend about $32.6M a year on memberships, classes and admissions, or $1,476 per household, 50% above the U.S. average. Spread across 64 gyms and studios, that is $509K per location, 23% below the U.S. figure of $662K.
In 2023, official counts showed 26 businesses with payroll in the Edwards area classed as fitness centers and recreation instruction, up 13.0% from 2019. That is one for every 848 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $111K has gone to businesses classed as fitness centers and recreation instruction in the Edwards area. Population estimates show the Edwards area declined 2.4% from 2020 to 2025, against +3.1% for the U.S.
How the Edwards area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Edwards area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.0 | 18.1 | 14.9 |
| Spending per listing | $509K | $740K | $662K |
| Households per official establishment | 848 | 1,224 | 1,641 |
| Official establishment growth, 2019–2023 | +13.0% | +12.3% | +8.2% |
| Population growth, 2020–2025 | −2.4% | +3.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,476 | $1,337 | $983 |
| Median household income | $104,096 | $95,470 | $80,734 |
| Groundwork market score | 33 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 26+13.0% over the period
- Employees, 2023
- 226
- Annual payroll, 2023
- $6.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 647 chain locations
- Listings at the U.S. rate for this spending
- 49The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $111K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Edwards area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Edwards area
- Population, 2025 estimate
- 54,291−2.4% since 2020
- Households
- 22,058
- Median age
- 39.8
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 1,685 sq. mi.
- People per square mile
- 33
- Median household income
- $104,096+22.8% vs. 2015–2019, before inflation
- Average household income
- $149,170
- Median home value
- $839,500
- Jobs located here
- 36,343
- Daytime population
- 60,203Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Edwards area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Edwards area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for gyms and studios, numbered among those based in Colorado, with the Edwards area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fort Morgan, CO | 75 | 10 | 9.0 | $941K | +4.2% | #27 of 535 |
| 2Montrose, CO | 72 | 27 | 14.9 | $633K | +4.1% | #40 of 535 |
| 3Cañon City, CO | 64 | 28 | 15.6 | $543K | +2.4% | #115 of 535 |
| 4Sterling, CO | 63 | 6 | 7.3 | $1M | −2.7% | #116 of 535 |
| 5Breckenridge, CO | 60 | 30 | 19.3 | $789K | +1.1% | #148 of 535 |
| 6Alamosa, CO | 60 | 13 | 11.3 | $635K | +2.1% | #156 of 535 |
| 7Durango, CO | 48 | 51 | 20.9 | $564K | +2.2% | #310 of 535 |
| 8Steamboat Springs, CO | 44 | 39 | 23.4 | $559K | +0.9% | #346 of 535 |
| 9Rifle, CO | 39 | 89 | 27.3 | $472K | +1.2% | #403 of 535 |
| 10Edwards, CO | 33 | 64 | 29.0 | $509K | −2.4% | #447 of 535 |
Other business types in the Edwards area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes33
- Gyms36
- Yoga, Pilates and fitness studios27
- Martial arts and dance studios59
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Edwards, CO area?
There are 64 gyms and studios on map listings in the Edwards area as of September 2026. 7 of them (11%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 26 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 13.0% from 2019.
How much do households in the Edwards, CO area spend on memberships, classes and admissions?
About $32.6M a year, or $1,476 per household. That is 50% above the U.S. average (an index of 150, where 100 is the U.S. average). Spread across the 64 gyms and studios on map listings, it comes to $509K per location. It is estimated from the incomes of the 22,058 households in the Edwards area and national spending patterns by income.
How does the Edwards, CO area compare with the U.S. for gyms and studios?
The Edwards area has 29.0 gyms and studios per 10,000 households, 95% above the U.S. rate of 14.9. Spending per location is $509K, 23% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Edwards area would have about 49, against 64 on map listings. There is one business with payroll in the industry for every 848 households, against one for every 1,641 across the U.S. The official count rose 13.0% from 2019 to 2023, against +8.2% for the U.S.
How fast is the Edwards, CO area growing?
Population estimates put the Edwards area at 54,291 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 22,058 households. Median household income in the Edwards area is $104,096, 29% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Edwards area scores 33 for gyms and studios (lower middle), #447 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Edwards area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Edwards area
Screening a site or an acquisition in the Edwards area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Edwards area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.