Groundwork

Fitness and classes · Metro area · Washington

Yoga, Pilates and fitness studios in the Spokane-Spokane Valley, WA metro area

How the Spokane-Spokane Valley, WA metro area compares with other metro areas and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 54 out of 100: Upper middle

Ranked #128 of 347 scored metro areas
#6 of 10 scored metro areas based in Washington

Listings
53
7 chain locations (13%)
Official establishments
91
All fitness and recreational sports centers · +30.0% since 2019
Household spending a year
$251.3M
On memberships, classes and admissions · $1,057 a household
Spending per listing
$4.7M
17% above the U.S.
Listings per 10k households
2.2
8% below the U.S.
Population, 2025
608,012
+3.5% since 2020

See the yoga, Pilates and fitness studios around any address in the Spokane-Spokane Valley metro area

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Spokane-Spokane Valley metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Spokane-Spokane Valley metro area spend about $251.3M a year on memberships, classes and admissions, or $1,057 per household, 7% above the U.S. average. That works out to $4.7M per studio, 17% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

There are 53 yoga, Pilates and fitness studios on map listings in the Spokane-Spokane Valley metro area as of September 2026. Of those, 7 are chain locations, or 13%, against 18% across the U.S. Per 10,000 households, that is 2.2, 8% below the U.S. rate of 2.4.

Official counts show 91 businesses with payroll classed as fitness and recreational sports centers in the Spokane-Spokane Valley metro area in 2023, up 30.0% from 2019. That is one for every 2,613 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 12 SBA-backed loans worth $7.8M have gone to businesses classed as fitness and recreational sports centers in the Spokane-Spokane Valley metro area.

Population estimates put the population change in the Spokane-Spokane Valley metro area from 2020 to 2025 at +3.5%, in step with the U.S. (+3.1%). For yoga, Pilates and fitness studios, the Spokane-Spokane Valley metro area has a Groundwork market score of 54 (upper middle): #128 of 347 scored metro areas and #6 of 10 scored metro areas based in Washington.

How the Spokane-Spokane Valley metro area compares

The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Spokane-Spokane Valley, WA metro area compared with Washington and the U.S.
MeasureSpokane-Spokane Valley metro areaWashingtonU.S.
Listings per 10k households2.22.82.4
Spending per listing$4.7M$4.9M$4.1M
Households per official establishment (all fitness and recreational sports centers)2,6132,9083,109
Official establishment growth, 2019–2023+30.0%+6.9%+5.8%
Population growth, 2020–2025+3.5%+3.6%+3.1%
Spending per household on memberships, classes and admissions$1,057$1,386$983
Median household income$77,488$98,141$80,734
Groundwork market score5463

Official counts and lending

Businesses

Official establishments, 2019 to 2023
91All fitness and recreational sports centers · +30.0% over the period
Employees, 2023
1,466
Annual payroll, 2023
$25.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
537 chain locations
Listings at the U.S. rate for this spending
62The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
12
Amount
$7.8M

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Spokane-Spokane Valley metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in the Spokane-Spokane Valley metro area

Population, 2025 estimate
608,012+3.5% since 2020
Households
237,769
Median age
40.3
Homes lived in by their owners
66%
Vehicles per household
2.0
Land area
4,241 sq. mi.
People per square mile
141
Median household income
$77,488+37.4% vs. 2015–2019, before inflation
Average household income
$102,458
Median home value
$405,300
Jobs located here
253,696
Daytime population
597,141Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Spokane-Spokane Valley metro area?

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Yoga, Pilates and fitness studios across Washington

Every Washington market ranked →

The highest-scoring metro areas in Washington for yoga, Pilates and fitness studios, numbered among those based in Washington (a market based in another state is listed without a number), with the Spokane-Spokane Valley metro area marked.

Top metro areas in Washington

Metro areas in Washington ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Olympia-Lacey-Tumwater, WA77252.1$5.8M+2.8%#10 of 347
2Kennewick-Richland, WA72161.5$8.1M+6.5%#26 of 347
3Yakima, WA69131.5$6.1M+1.0%#39 of 347
4Bremerton-Silverdale-Port Orchard, WA67262.4$5.8M+2.7%#45 of 347
5Seattle-Tacoma-Bellevue, WA595463.4$4.8M+3.3%#94 of 347
Lewiston, ID-WA5672.6$3.7M+1.5%#118 of 347
6Spokane-Spokane Valley, WA54532.2$4.7M+3.5%#128 of 347
Portland-Vancouver-Hillsboro, OR-WA542892.9$4.7M+1.0%#129 of 347
7Mount Vernon-Anacortes, WA54163.1$3.9M+2.4%#132 of 347
8Walla Walla, WA4973.0$3.4M−0.4%#178 of 347

Other business types in the Spokane-Spokane Valley metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in the Spokane-Spokane Valley, WA metro area?

As of September 2026, map listings count 53 yoga, Pilates and fitness studios in the Spokane-Spokane Valley metro area. 7 of them (13%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 91 businesses with payroll classed as fitness and recreational sports centers in 2023, up 30.0% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

How much do households in the Spokane-Spokane Valley, WA metro area spend on memberships, classes and admissions?

About $251.3M a year, or $1,057 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 53 yoga, Pilates and fitness studios on map listings, it comes to $4.7M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 237,769 households in the Spokane-Spokane Valley metro area and national spending patterns by income.

How does the Spokane-Spokane Valley, WA metro area compare with the U.S. for yoga, Pilates and fitness studios?

The Spokane-Spokane Valley metro area has 2.2 yoga, Pilates and fitness studios per 10,000 households, 8% below the U.S. rate of 2.4. Spending per studio is $4.7M, 17% above the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, the Spokane-Spokane Valley metro area would have about 62, against 53 on map listings. There is one business with payroll in the industry for every 2,613 households, against one for every 3,109 across the U.S. The official count rose 30.0% from 2019 to 2023, against +5.8% for the U.S.

How fast is the Spokane-Spokane Valley, WA metro area growing?

Population estimates put the Spokane-Spokane Valley metro area at 608,012 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 237,769 households. The median household income in the Spokane-Spokane Valley metro area is $77,488 a year, 4% below the U.S. median of $80,734. That rose 37.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Spokane-Spokane Valley metro area scores 54 for yoga, Pilates and fitness studios (upper middle), #128 of 347 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Spokane-Spokane Valley metro area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Spokane-Spokane Valley metro area

Screening a site or an acquisition in the Spokane-Spokane Valley metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Spokane-Spokane Valley metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.