Fitness and classes · County · Washington
Yoga, Pilates and fitness studios in Whatcom County, WA
How Whatcom County, WA compares with other counties and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #424 of 777 scored counties
#15 of 18 scored counties in Washington
- Listings
- 32
- 2 chain locations (6%)
- Official establishments
- 39
- All fitness and recreational sports centers · +5.4% since 2019
- Household spending a year
- $106.4M
- On memberships, classes and admissions · $1,132 a household
- Spending per listing
- $3.3M
- 18% below the U.S.
- Listings per 10k households
- 3.4
- 42% above the U.S.
- Population, 2025
- 236,392
- +3.9% since 2020
See the yoga, Pilates and fitness studios around any address in Whatcom County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Whatcom County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 32 yoga, Pilates and fitness studios in Whatcom County. Chain locations make up 6% of them, against 18% across the U.S. That is 3.4 per 10,000 households, 42% above the U.S. rate of 2.4.
At $1,132 per household (15% above the U.S. average), households in Whatcom County spend about $106.4M a year on memberships, classes and admissions. Spread across 32 yoga, Pilates and fitness studios, that is $3.3M per studio, 18% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Whatcom County was 39 in 2023, up 5.4% from 2019. That is one for every 2,411 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 5 SBA-backed loans worth $2.2M have gone to businesses classed as fitness and recreational sports centers in Whatcom County.
Population estimates put the population change in Whatcom County from 2020 to 2025 at +3.9%, faster than the U.S. (+3.1%). Whatcom County scores 48 (lower middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #424 of 777 scored counties and #15 of 18 scored counties in Washington.
How Whatcom County compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Whatcom County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.4 | 2.8 | 2.4 |
| Spending per listing | $3.3M | $4.9M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 2,411 | 2,908 | 3,109 |
| Official establishment growth, 2019–2023 | +5.4% | +6.9% | +5.8% |
| Population growth, 2020–2025 | +3.9% | +3.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,132 | $1,386 | $983 |
| Median household income | $81,784 | $98,141 | $80,734 |
| Groundwork market score | 48 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 37 → 39All fitness and recreational sports centers · +5.4% over the period
- Employees, 2023
- 602
- Annual payroll, 2023
- $9.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 322 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $2.2M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Whatcom County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Whatcom County
- Population, 2025 estimate
- 236,392+3.9% since 2020
- Households
- 94,021
- Median age
- 39.9
- Homes lived in by their owners
- 64%
- Vehicles per household
- 2.0
- Land area
- 2,108 sq. mi.
- People per square mile
- 109
- Median household income
- $81,784+29.9% vs. 2015–2019, before inflation
- Average household income
- $109,611
- Median home value
- $585,800
- Jobs located here
- 90,570
- Daytime population
- 221,278Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Whatcom County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Whatcom County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Washington
Every Washington market ranked →The highest-scoring counties in Washington for yoga, Pilates and fitness studios, numbered among those based in Washington, with Whatcom County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Snohomish County, WA | 81 | 70 | 2.2 | $6.9M | +4.9% | #15 of 777 |
| 2Thurston County, WA | 77 | 25 | 2.1 | $5.8M | +2.8% | #36 of 777 |
| 3Pierce County, WA | 73 | 74 | 2.1 | $6.3M | +2.5% | #60 of 777 |
| 4Clark County, WA | 72 | 46 | 2.3 | $5.6M | +5.3% | #69 of 777 |
| 5Kitsap County, WA | 69 | 26 | 2.4 | $5.8M | +2.7% | #100 of 777 |
| 6Yakima County, WA | 68 | 13 | 1.5 | $6.1M | +1.0% | #111 of 777 |
| 7Benton County, WA | 67 | 15 | 1.9 | $6.3M | +6.9% | #123 of 777 |
| 8Skagit County, WA | 59 | 16 | 3.1 | $3.9M | +2.4% | #219 of 777 |
| 9King County, WA | 56 | 402 | 4.3 | $4.1M | +3.1% | #267 of 777 |
| 10Spokane County, WA | 55 | 52 | 2.4 | $4.5M | +3.2% | #280 of 777 |
| 15Whatcom County, WA | 48 | 32 | 3.4 | $3.3M | +3.9% | #424 of 777 |
Other business types in Whatcom County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes59
- Gyms65
- Yoga, Pilates and fitness studios48
- Martial arts and dance studios63
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Whatcom County, WA?
There are 32 yoga, Pilates and fitness studios on map listings in Whatcom County as of September 2026. 2 of them (6%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 39 businesses with payroll classed as fitness and recreational sports centers in 2023, up 5.4% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Whatcom County, WA spend on memberships, classes and admissions?
About $106.4M a year, or $1,132 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 32 yoga, Pilates and fitness studios on map listings, it comes to $3.3M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 94,021 households in Whatcom County and national spending patterns by income.
How does Whatcom County, WA compare with the U.S. for yoga, Pilates and fitness studios?
Whatcom County has 3.4 yoga, Pilates and fitness studios per 10,000 households, 42% above the U.S. rate of 2.4. Spending per studio is $3.3M, 18% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Whatcom County would have about 26, against 32 on map listings. There is one business with payroll in the industry for every 2,411 households, against one for every 3,109 across the U.S. The official count rose 5.4% from 2019 to 2023, against +5.8% for the U.S.
How fast is Whatcom County, WA growing?
Population estimates put Whatcom County at 236,392 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 94,021 households. Median household income in Whatcom County is $81,784, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Whatcom County scores 48 for yoga, Pilates and fitness studios (lower middle), #424 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Whatcom County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Whatcom County
Screening a site or an acquisition in Whatcom County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Whatcom County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.