Fitness and classes · Metro area · Washington
Yoga, Pilates and fitness studios in the Walla Walla, WA metro area
The yoga, Pilates and fitness studios in the Walla Walla, WA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #178 of 347 scored metro areas
#8 of 10 scored metro areas based in Washington
- Listings
- 7
- 0 chain locations (0%)
- Official establishments
- 5
- All fitness and recreational sports centers
- Household spending a year
- $23.9M
- On memberships, classes and admissions · $1,018 a household
- Spending per listing
- $3.4M
- 16% below the U.S.
- Listings per 10k households
- 3.0
- 25% above the U.S.
- Population, 2025
- 62,361
- −0.4% since 2020
See the yoga, Pilates and fitness studios around any address in the Walla Walla metro area
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Walla Walla metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 7 yoga, Pilates and fitness studios in the Walla Walla metro area. None of them are chain locations, against 18% across the U.S. That is 3.0 per 10,000 households, 25% above the U.S. rate of 2.4.
Household spending on memberships, classes and admissions in the Walla Walla metro area comes to about $23.9M a year: $1,018 per household, 3% above the U.S. average. That works out to $3.4M per studio, 16% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in the Walla Walla metro area was 5 in 2023. That is one for every 4,689 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 2 SBA-backed loans worth $750K have gone to businesses classed as fitness and recreational sports centers in the Walla Walla metro area.
Between 2020 and 2025, the population of the Walla Walla metro area declined 0.4%, against +3.1% for the U.S. For yoga, Pilates and fitness studios, the Walla Walla metro area has a Groundwork market score of 49 (lower middle): #178 of 347 scored metro areas and #8 of 10 scored metro areas based in Washington.
How the Walla Walla metro area compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Walla Walla metro area | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.0 | 2.8 | 2.4 |
| Spending per listing | $3.4M | $4.9M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 4,689 | 2,908 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +6.9% | +5.8% |
| Population growth, 2020–2025 | −0.4% | +3.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,018 | $1,386 | $983 |
| Median household income | $74,202 | $98,141 | $80,734 |
| Groundwork market score | 49 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5All fitness and recreational sports centers
- Employees, 2023
- 150
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 70 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $750K
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Walla Walla metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in the Walla Walla metro area
- Population, 2025 estimate
- 62,361−0.4% since 2020
- Households
- 23,447
- Median age
- 39.2
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 1,270 sq. mi.
- People per square mile
- 49
- Median household income
- $74,202+28.3% vs. 2015–2019, before inflation
- Average household income
- $98,236
- Median home value
- $408,900
- Jobs located here
- 26,913
- Daytime population
- 66,232Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Walla Walla metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of the Walla Walla metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Washington
Every Washington market ranked →The highest-scoring metro areas in Washington for yoga, Pilates and fitness studios, numbered among those based in Washington (a market based in another state is listed without a number), with the Walla Walla metro area marked.
Top metro areas in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Olympia-Lacey-Tumwater, WA | 77 | 25 | 2.1 | $5.8M | +2.8% | #10 of 347 |
| 2Kennewick-Richland, WA | 72 | 16 | 1.5 | $8.1M | +6.5% | #26 of 347 |
| 3Yakima, WA | 69 | 13 | 1.5 | $6.1M | +1.0% | #39 of 347 |
| 4Bremerton-Silverdale-Port Orchard, WA | 67 | 26 | 2.4 | $5.8M | +2.7% | #45 of 347 |
| 5Seattle-Tacoma-Bellevue, WA | 59 | 546 | 3.4 | $4.8M | +3.3% | #94 of 347 |
| Lewiston, ID-WA | 56 | 7 | 2.6 | $3.7M | +1.5% | #118 of 347 |
| 6Spokane-Spokane Valley, WA | 54 | 53 | 2.2 | $4.7M | +3.5% | #128 of 347 |
| Portland-Vancouver-Hillsboro, OR-WA | 54 | 289 | 2.9 | $4.7M | +1.0% | #129 of 347 |
| 7Mount Vernon-Anacortes, WA | 54 | 16 | 3.1 | $3.9M | +2.4% | #132 of 347 |
| 8Walla Walla, WA | 49 | 7 | 3.0 | $3.4M | −0.4% | #178 of 347 |
Other business types in the Walla Walla metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes46
- Gyms50
- Yoga, Pilates and fitness studios49
- Martial arts and dance studios49
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in the Walla Walla, WA metro area?
There are 7 yoga, Pilates and fitness studios on map listings in the Walla Walla metro area as of September 2026. None of them are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in the Walla Walla, WA metro area spend on memberships, classes and admissions?
About $23.9M a year, or $1,018 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 7 yoga, Pilates and fitness studios on map listings, it comes to $3.4M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 23,447 households in the Walla Walla metro area and national spending patterns by income.
How does the Walla Walla, WA metro area compare with the U.S. for yoga, Pilates and fitness studios?
The Walla Walla metro area has 3.0 yoga, Pilates and fitness studios per 10,000 households, 25% above the U.S. rate of 2.4. Spending per studio is $3.4M, 16% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, the Walla Walla metro area would have about 6, against 7 on map listings. There is one business with payroll in the industry for every 4,689 households, against one for every 3,109 across the U.S.
How fast is the Walla Walla, WA metro area growing?
Population estimates put the Walla Walla metro area at 62,361 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 23,447 households. Median household income in the Walla Walla metro area is $74,202, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Walla Walla metro area scores 49 for yoga, Pilates and fitness studios (lower middle), #178 of 347 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Walla Walla metro area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Walla Walla metro area
Screening a site or an acquisition in the Walla Walla metro area?
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.