Fitness and classes · County · Tennessee
Yoga, Pilates and fitness studios in Wilson County, TN
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Wilson County, TN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #29 of 777 scored counties
#1 of 16 scored counties in Tennessee
- Listings
- 9
- 2 chain locations (22%)
- Official establishments
- 14
- All fitness and recreational sports centers
- Household spending a year
- $53.7M
- On memberships, classes and admissions · $907 a household
- Spending per listing
- $6M
- 47% above the U.S.
- Listings per 10k households
- 1.5
- 37% below the U.S.
- Population, 2025
- 175,033
- +17.8% since 2020
See the yoga, Pilates and fitness studios around any address in Wilson County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wilson County scores 78 (high) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #29 of 777 scored counties and #1 of 16 scored counties in Tennessee. That puts it in the top 10% of counties for yoga, Pilates and fitness studios.
Households in Wilson County spend about $53.7M a year on memberships, classes and admissions, or $907 per household, 8% below the U.S. average. Spread across 9 yoga, Pilates and fitness studios, that is $6M per studio, 47% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
Wilson County has 9 yoga, Pilates and fitness studios on map listings as of September 2026. Chain locations make up 22% of them, against 18% across the U.S. Per 10,000 households, that is 1.5, 37% below the U.S. rate of 2.4.
The official count of businesses with payroll classed as fitness and recreational sports centers in Wilson County was 14 in 2023. That is one for every 4,224 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 6 SBA-backed loans worth $2.2M have gone to businesses classed as fitness and recreational sports centers in Wilson County. Between 2020 and 2025, the population of Wilson County grew 17.8%, faster than the U.S. (+3.1%).
How Wilson County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilson County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.5 | 1.6 | 2.4 |
| Spending per listing | $6M | $4.5M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 4,224 | 3,593 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +15.8% | +5.8% |
| Population growth, 2020–2025 | +17.8% | +5.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $907 | $703 | $983 |
| Median household income | $95,839 | $69,595 | $80,734 |
| Groundwork market score | 78 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19 → 14All fitness and recreational sports centers
- Employees, 2023
- 151
- Annual payroll, 2023
- $3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 92 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $2.2M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Wilson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Wilson County
- Population, 2025 estimate
- 175,033+17.8% since 2020
- Households
- 59,139
- Median age
- 40.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 571 sq. mi.
- People per square mile
- 278
- Median household income
- $95,839+26.1% vs. 2015–2019, before inflation
- Average household income
- $123,252
- Median home value
- $428,000
- Jobs located here
- 61,176
- Daytime population
- 139,995Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wilson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for yoga, Pilates and fitness studios, numbered among those based in Tennessee, with Wilson County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wilson County, TN | 78 | 9 | 1.5 | $6M | +17.8% | #29 of 777 |
| 2Rutherford County, TN | 72 | 13 | 1.0 | $7.8M | +12.6% | #67 of 777 |
| 3Maury County, TN | 67 | 6 | 1.4 | $5M | +16.0% | #128 of 777 |
| 4Sullivan County, TN | 63 | 7 | 1.0 | $6M | +3.5% | #170 of 777 |
| 5Blount County, TN | 61 | 11 | 2.0 | $3.7M | +6.0% | #201 of 777 |
| 6Montgomery County, TN | 56 | 16 | 1.8 | $3.7M | +13.0% | #270 of 777 |
| 7Knox County, TN | 51 | 34 | 1.7 | $4.5M | +6.5% | #371 of 777 |
| 8Sumner County, TN | 48 | 19 | 2.4 | $3.5M | +9.2% | #423 of 777 |
| 9Washington County, TN | 47 | 11 | 1.9 | $3.3M | +6.0% | #449 of 777 |
| 10Williamson County, TN | 46 | 41 | 4.4 | $3M | +9.0% | #469 of 777 |
Other business types in Wilson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes56
- Gyms65
- Yoga, Pilates and fitness studios78
- Martial arts and dance studios53
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Wilson County, TN?
Map listings as of September 2026 show 9 yoga, Pilates and fitness studios in Wilson County. 2 of them (22%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 14 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Wilson County, TN spend on memberships, classes and admissions?
About $53.7M a year, or $907 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 9 yoga, Pilates and fitness studios on map listings, it comes to $6M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 59,139 households in Wilson County and national spending patterns by income.
How does Wilson County, TN compare with the U.S. for yoga, Pilates and fitness studios?
Wilson County has 1.5 yoga, Pilates and fitness studios per 10,000 households, 37% below the U.S. rate of 2.4. Spending per studio is $6M, 47% above the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Wilson County would have about 13, against 9 on map listings. There is one business with payroll in the industry for every 4,224 households, against one for every 3,109 across the U.S.
How fast is Wilson County, TN growing?
Population estimates put Wilson County at 175,033 people in 2025, up 17.8% since 2020, faster than the U.S. (+3.1%). It has 59,139 households. The median household income in Wilson County is $95,839 a year, 19% above the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wilson County scores 78 for yoga, Pilates and fitness studios (high), #29 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wilson County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Wilson County
Screening a site or an acquisition in Wilson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.