Fitness and classes · County · Tennessee
Yoga, Pilates and fitness studios in Madison County, TN
The yoga, Pilates and fitness studios in Madison County, TN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #730 of 777 scored counties
#16 of 16 scored counties in Tennessee
- Listings
- 8
- 2 chain locations (25%)
- Official establishments
- 17
- All fitness and recreational sports centers
- Household spending a year
- $23.6M
- On memberships, classes and admissions · $589 a household
- Spending per listing
- $3M
- 27% below the U.S.
- Listings per 10k households
- 2.0
- 17% below the U.S.
- Population, 2025
- 100,790
- +2.0% since 2020
See the yoga, Pilates and fitness studios around any address in Madison County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Madison County scores 25 (lower middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #730 of 777 scored counties and #16 of 16 scored counties in Tennessee. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 8 yoga, Pilates and fitness studios in Madison County. Of those, 2 are chain locations, or 25%, against 18% across the U.S. Per 10,000 households, that is 2.0, 17% below the U.S. rate of 2.4.
Household spending on memberships, classes and admissions in Madison County comes to about $23.6M a year: $589 per household, 40% below the U.S. average. Spread across 8 yoga, Pilates and fitness studios, that is $3M per studio, 27% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Madison County was 17 in 2023. That is one for every 2,362 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 1 SBA-backed loan worth $760K has gone to businesses classed as fitness and recreational sports centers in Madison County. Between 2020 and 2025, the population of Madison County grew 2.0%, slower than the U.S. (+3.1%).
How Madison County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.0 | 1.6 | 2.4 |
| Spending per listing | $3M | $4.5M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 2,362 | 3,593 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +15.8% | +5.8% |
| Population growth, 2020–2025 | +2.0% | +5.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $589 | $703 | $983 |
| Median household income | $60,042 | $69,595 | $80,734 |
| Groundwork market score | 25 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 17All fitness and recreational sports centers
- Employees, 2023
- 238
- Annual payroll, 2023
- $2.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 82 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $760K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Madison County
- Population, 2025 estimate
- 100,790+2.0% since 2020
- Households
- 40,153
- Median age
- 39.2
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 557 sq. mi.
- People per square mile
- 178
- Median household income
- $60,042+24.7% vs. 2015–2019, before inflation
- Average household income
- $80,863
- Median home value
- $211,800
- Jobs located here
- 61,474
- Daytime population
- 118,262Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for yoga, Pilates and fitness studios, numbered among those based in Tennessee, with Madison County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wilson County, TN | 78 | 9 | 1.5 | $6M | +17.8% | #29 of 777 |
| 2Rutherford County, TN | 72 | 13 | 1.0 | $7.8M | +12.6% | #67 of 777 |
| 3Maury County, TN | 67 | 6 | 1.4 | $5M | +16.0% | #128 of 777 |
| 4Sullivan County, TN | 63 | 7 | 1.0 | $6M | +3.5% | #170 of 777 |
| 5Blount County, TN | 61 | 11 | 2.0 | $3.7M | +6.0% | #201 of 777 |
| 6Montgomery County, TN | 56 | 16 | 1.8 | $3.7M | +13.0% | #270 of 777 |
| 7Knox County, TN | 51 | 34 | 1.7 | $4.5M | +6.5% | #371 of 777 |
| 8Sumner County, TN | 48 | 19 | 2.4 | $3.5M | +9.2% | #423 of 777 |
| 9Washington County, TN | 47 | 11 | 1.9 | $3.3M | +6.0% | #449 of 777 |
| 10Williamson County, TN | 46 | 41 | 4.4 | $3M | +9.0% | #469 of 777 |
| 16Madison County, TN | 25 | 8 | 2.0 | $3M | +2.0% | #730 of 777 |
Other business types in Madison County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes28
- Gyms21
- Yoga, Pilates and fitness studios25
- Martial arts and dance studios53
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Madison County, TN?
Madison County has 8 yoga, Pilates and fitness studios on map listings as of September 2026. 2 of them (25%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 17 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Madison County, TN spend on memberships, classes and admissions?
About $23.6M a year, or $589 per household. That is 40% below the U.S. average (an index of 60, where 100 is the U.S. average). Spread across the 8 yoga, Pilates and fitness studios on map listings, it comes to $3M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 40,153 households in Madison County and national spending patterns by income.
How does Madison County, TN compare with the U.S. for yoga, Pilates and fitness studios?
Madison County has 2.0 yoga, Pilates and fitness studios per 10,000 households, 17% below the U.S. rate of 2.4. Spending per studio is $3M, 27% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Madison County would have about 6, against 8 on map listings. There is one business with payroll in the industry for every 2,362 households, against one for every 3,109 across the U.S.
How fast is Madison County, TN growing?
Population estimates put Madison County at 100,790 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 40,153 households. Median household income in Madison County is $60,042, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 25 for yoga, Pilates and fitness studios (lower middle), #730 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Madison County
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.