Real estate · County · West Virginia
Mortgage brokers and lenders in Kanawha County, WV
The mortgage brokers and lenders in Kanawha County, WV, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #290 of 887 scored counties
#2 of 10 scored counties in West Virginia
- Listings
- 17
- 5 chain locations (29%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $1.1B
- On rent and homeowner costs · $13,977 a household
- Housing spending per listing (U.S. = 100)
- 161
- 61% above the U.S.
- Listings per 10k households
- 2.2
- 49% below the U.S.
- Population, 2025
- 172,381
- −4.3% since 2020
See the mortgage brokers and lenders around any address in Kanawha County
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kanawha County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 17 mortgage brokers and lenders in Kanawha County. Chain locations make up 29% of them, against 21% across the U.S. That comes to 2.2 for every 10,000 households, 49% below the U.S. rate of 4.3.
At $13,977 per household (16% below the U.S. average), households in Kanawha County spend about $1.1B a year on rent and homeowner costs. Housing spending per office is 61% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.
Official counts show 4 businesses with payroll classed as mortgage brokers and real estate lenders in Kanawha County in 2023. That is one for every 19,115 households, against one for every 4,897 across the U.S.
Population estimates put the population change in Kanawha County from 2020 to 2025 at −4.3%, against +3.1% for the U.S. For mortgage brokers and lenders, Kanawha County has a Groundwork market score of 57 (upper middle): #290 of 887 scored counties and #2 of 10 scored counties in West Virginia.
How Kanawha County compares
The same measures for West Virginia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Kanawha County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.2 | 1.9 | 4.3 |
| Housing spending per listing (U.S. = 100) | 161 | 192 | 100 |
| Households per official establishment | 19,115 | 13,248 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | −9.8% | +9.5% |
| Population growth, 2020–2025 | −4.3% | −1.4% | +3.1% |
| Spending per household on rent and homeowner costs | $13,977 | $13,873 | $16,661 |
| Median household income | $60,943 | $59,608 | $80,734 |
| Groundwork market score | 57 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 4
- Employees, 2023
- 13
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 175 chain locations
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Kanawha County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kanawha County
- Population, 2025 estimate
- 172,381−4.3% since 2020
- Households
- 76,459
- Median age
- 43.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.6
- Land area
- 902 sq. mi.
- People per square mile
- 196
- Median household income
- $60,943+30.7% vs. 2015–2019, before inflation
- Average household income
- $84,041
- Median home value
- $147,300
- Jobs located here
- 104,812
- Daytime population
- 206,412Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kanawha County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of Kanawha County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for mortgage brokers and lenders, numbered among those based in West Virginia, with Kanawha County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 61 | 6 | 2.6 | 163 | +9.2% | #231 of 887 |
| 2Kanawha County, WV | 57 | 17 | 2.2 | 161 | −4.3% | #290 of 887 |
| 3Monongalia County, WV | 54 | 15 | 3.4 | 113 | +2.0% | #357 of 887 |
| 4Berkeley County, WV | 54 | 18 | 3.5 | 111 | +13.7% | #359 of 887 |
| 5Wood County, WV | 50 | 5 | 1.4 | 252 | −2.1% | #432 of 887 |
| 6Harrison County, WV | 49 | 5 | 1.9 | 191 | −2.5% | #454 of 887 |
| 7Cabell County, WV | 34 | 15 | 3.8 | 92 | −3.2% | #722 of 887 |
| 8Ohio County, WV | 30 | 6 | 3.3 | 109 | −4.4% | #776 of 887 |
| 9Raleigh County, WV | 25 | 9 | 3.1 | 108 | −3.5% | #834 of 887 |
| 10Putnam County, WV | 21 | 16 | 6.9 | 58 | −1.0% | #866 of 887 |
Other business types in Kanawha County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate46
- Real estate agents and brokers53
- Property management45
- Mortgage brokers and lenders57
- Home inspectors13
Funeral services
Questions
How many mortgage brokers and lenders are in Kanawha County, WV?
Kanawha County has 17 mortgage brokers and lenders on map listings as of September 2026. 5 of them (29%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 4 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.
How much do households in Kanawha County, WV spend on rent and homeowner costs?
About $1.1B a year, or $13,977 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). For the 17 mortgage brokers and lenders on map listings, housing spending per office is 61% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 76,459 households in Kanawha County and national spending patterns by income.
How does Kanawha County, WV compare with the U.S. for mortgage brokers and lenders?
Kanawha County has 2.2 mortgage brokers and lenders per 10,000 households, 49% below the U.S. rate of 4.3. The index of housing spending per office is 161, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Kanawha County would have about 27, against 17 on map listings. There is one business with payroll in the industry for every 19,115 households, against one for every 4,897 across the U.S.
How fast is Kanawha County, WV growing?
Population estimates put Kanawha County at 172,381 people in 2025, down 4.3% since 2020, against +3.1% for the U.S. It has 76,459 households. The median household income in Kanawha County is $60,943 a year, 25% below the U.S. median of $80,734. That rose 30.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kanawha County scores 57 for mortgage brokers and lenders (upper middle), #290 of 887 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kanawha County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Kanawha County
Screening a site or an acquisition in Kanawha County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kanawha County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.