Real estate · County · Alabama
Mortgage brokers and lenders in Houston County, AL
Competitor counts, household spending and official business counts for mortgage brokers and lenders in Houston County, AL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #215 of 887 scored counties
#6 of 24 scored counties in Alabama
- Listings
- 10
- 3 chain locations (30%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $601.6M
- On rent and homeowner costs · $13,894 a household
- Housing spending per listing (U.S. = 100)
- 154
- 54% above the U.S.
- Listings per 10k households
- 2.3
- 47% below the U.S.
- Population, 2025
- 110,318
- +2.8% since 2020
See the mortgage brokers and lenders around any address in Houston County
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on rent and homeowner costs in Houston County comes to about $601.6M a year: $13,894 per household, 17% below the U.S. average. Housing spending per office is 54% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.
Houston County has 10 mortgage brokers and lenders on map listings as of September 2026. 3 of them (30%) are chain locations, against 21% across the U.S. That comes to 2.3 for every 10,000 households, 47% below the U.S. rate of 4.3.
In 2023, official counts showed 4 businesses with payroll in Houston County classed as mortgage brokers and real estate lenders. That is one for every 10,826 households, against one for every 4,897 across the U.S.
Population estimates put the population change in Houston County from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%). For mortgage brokers and lenders, Houston County has a Groundwork market score of 62 (upper middle): #215 of 887 scored counties and #6 of 24 scored counties in Alabama. That puts it in the top quarter of counties.
How Houston County compares
The same measures for Alabama and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Houston County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.3 | 3.6 | 4.3 |
| Housing spending per listing (U.S. = 100) | 154 | 102 | 100 |
| Households per official establishment | 10,826 | 6,863 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | +5.8% | +9.5% |
| Population growth, 2020–2025 | +2.8% | +3.2% | +3.1% |
| Spending per household on rent and homeowner costs | $13,894 | $14,375 | $16,661 |
| Median household income | $58,626 | $63,999 | $80,734 |
| Groundwork market score | 62 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 4
- Employees, 2023
- 18
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 103 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Houston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Houston County
- Population, 2025 estimate
- 110,318+2.8% since 2020
- Households
- 43,302
- Median age
- 40.5
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 580 sq. mi.
- People per square mile
- 187
- Median household income
- $58,626+23.2% vs. 2015–2019, before inflation
- Average household income
- $81,747
- Median home value
- $183,300
- Jobs located here
- 51,974
- Daytime population
- 116,184Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Houston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for mortgage brokers and lenders, numbered among those based in Alabama, with Houston County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Limestone County, AL | 83 | 7 | 1.7 | 238 | +18.0% | #19 of 887 |
| 2St. Clair County, AL | 72 | 7 | 2.0 | 190 | +7.1% | #94 of 887 |
| 3Elmore County, AL | 68 | 7 | 2.1 | 181 | +4.2% | #134 of 887 |
| 4Tuscaloosa County, AL | 66 | 24 | 2.7 | 138 | +3.8% | #161 of 887 |
| 5Morgan County, AL | 65 | 13 | 2.7 | 142 | +2.6% | #172 of 887 |
| 6Houston County, AL | 62 | 10 | 2.3 | 154 | +2.8% | #215 of 887 |
| 7Lauderdale County, AL | 59 | 11 | 2.8 | 130 | +3.3% | #266 of 887 |
| 8Talladega County, AL | 57 | 7 | 2.1 | 165 | +0.3% | #288 of 887 |
| 9Marshall County, AL | 52 | 13 | 3.6 | 102 | +6.0% | #400 of 887 |
| 10Cullman County, AL | 50 | 11 | 3.1 | 116 | +6.7% | #441 of 887 |
Other business types in Houston County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate42
- Real estate agents and brokers44
- Property management68
- Mortgage brokers and lenders62
- Home inspectors
Funeral services
Questions
How many mortgage brokers and lenders are in Houston County, AL?
Map listings as of September 2026 show 10 mortgage brokers and lenders in Houston County. 3 of them (30%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 4 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.
How much do households in Houston County, AL spend on rent and homeowner costs?
About $601.6M a year, or $13,894 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). For the 10 mortgage brokers and lenders on map listings, housing spending per office is 54% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 43,302 households in Houston County and national spending patterns by income.
How does Houston County, AL compare with the U.S. for mortgage brokers and lenders?
Houston County has 2.3 mortgage brokers and lenders per 10,000 households, 47% below the U.S. rate of 4.3. The index of housing spending per office is 154, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, Houston County would have about 15, against 10 on map listings. There is one business with payroll in the industry for every 10,826 households, against one for every 4,897 across the U.S.
How fast is Houston County, AL growing?
Population estimates put Houston County at 110,318 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 43,302 households. Median household income in Houston County is $58,626, 27% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Houston County scores 62 for mortgage brokers and lenders (upper middle), #215 of 887 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Houston County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Houston County
Screening a site or an acquisition in Houston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.