Groundwork

Market rankings · Alabama

Real estate agents and brokers in Alabama

Markets across Alabama ranked by the Groundwork market score for real estate agents and brokers, with competitor counts and household spending for each.

Listings
5,429
212 chain locations (4%)
Official establishments
1,582
+30.3% since 2019
Household spending a year
$28.7B
On rent and homeowner costs
Listings per 10k households
27.2
11% below the U.S.
Housing spending per listing (U.S. = 100)
97
3% below the U.S.
Rank among states
#23 of 51
Market score 51 · Upper middle

A site report maps the real estate agents and brokers on map listings around any address in Alabama by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 5,429 real estate agents and brokers in Alabama. 212 of them (4%) are chain locations, against 4% across the U.S. That comes to 27.2 for every 10,000 households, 11% below the U.S. rate of 30.6.

Households in Alabama spend about $28.7B a year on rent and homeowner costs, or $14,375 per household, 14% below the U.S. average. Housing spending per office is 3% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.

In 2023, official counts showed 1,582 businesses with payroll in Alabama classed as offices of real estate agents and brokers, up 30.3% from 2019. That is one for every 1,262 households, against one for every 788 across the U.S. Across the U.S., the count rose 20.1% over the same years. Since fiscal 2022, 9 SBA-backed loans worth $726K have gone to businesses classed as offices of real estate agents and brokers in Alabama.

Among the 50 states and DC, Alabama ranks #23 for real estate agents and brokers, with a Groundwork market score of 51 (upper middle). Of the 13 scored metro areas in or partly in Alabama, the Decatur metro area scores highest (71). Of the 13 scored small-town markets in or partly in Alabama, the Talladega-Sylacauga area scores highest (74).

Every market in Alabama for real estate agents and brokers

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Alabama, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Alabama, ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Decatur, AL719615.3174+2.5%#35 of 387
2Tuscaloosa, AL6019518.5140+2.9%#88 of 387
3Auburn-Opelika, AL5716821.9120+7.1%#120 of 387
4Dothan, AL5612320.2125+3.4%#126 of 387
5Gadsden, AL547418.8130+0.4%#137 of 387
6Florence-Muscle Shoals, AL5415624.5105+3.5%#141 of 387
7Anniston-Oxford, AL528017.8138−0.3%#159 of 387
8Huntsville, AL4578438.178+12.5%#240 of 387
9Montgomery, AL4142227.994+0.9%#269 of 387
Columbus, GA-AL3925720.2127−1.3%#290 of 387
10Birmingham, AL351,50832.485+1.4%#339 of 387
11Daphne-Fairhope-Foley, AL3376677.736+14.8%#357 of 387
12Mobile, AL3144127.394−0.7%#366 of 387

Small-town markets

Small-town markets reaching Alabama, ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Talladega-Sylacauga, AL74256.63740.0%#26 of 533
2Scottsboro, AL74209.2266+3.3%#27 of 533
3Ozark, AL73126.1403+1.3%#32 of 533
4Russellville, AL6754.2573+1.1%#64 of 533
5Fort Payne, AL613714.1168+3.4%#123 of 533
6Cullman, AL586719.0136+6.7%#158 of 533
7Albertville, AL5010528.891+6.0%#267 of 533
LaGrange, GA-AL496917.1145+3.0%#275 of 533
8Enterprise, AL484320.5129+6.3%#294 of 533
9Troy, AL432016.0149+2.4%#351 of 533
10Selma, AL40159.4229−7.9%#379 of 533
11Eufaula, AL-GA381413.7169−1.2%#411 of 533
12Alexander City, AL295733.475−0.8%#508 of 533

Counties

Counties in Alabama, ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Henry County, AL7568.5297+7.1%#81 of 2,176
2Blount County, AL722611.7220+1.8%#157 of 2,176
3Chilton County, AL722212.3208+5.9%#158 of 2,176
4Dale County, AL71126.1403+1.3%#168 of 2,176
5Jackson County, AL71209.2266+3.3%#176 of 2,176
6Autauga County, AL713515.3182+5.1%#189 of 2,176
7St. Clair County, AL715916.8162+7.1%#194 of 2,176
8Talladega County, AL70247.1345+0.3%#200 of 2,176
9Cleburne County, AL68610.0243+6.0%#269 of 2,176
10Limestone County, AL687317.8163+18.0%#283 of 2,176
11Winston County, AL631111.7210+1.4%#424 of 2,176
12Franklin County, AL6254.2573+1.1%#446 of 2,176
13Colbert County, AL624217.3146+3.8%#488 of 2,176
14Bibb County, AL6179.1263+0.4%#505 of 2,176
15Chambers County, AL60107.4318−0.9%#541 of 2,176
16DeKalb County, AL603714.1168+3.4%#559 of 2,176
17Cullman County, AL606719.0136+6.7%#570 of 2,176
18Morgan County, AL589218.8143+2.6%#657 of 2,176
19Elmore County, AL586519.8139+4.2%#660 of 2,176
20Clarke County, AL5778.3289−4.2%#669 of 2,176
21Russell County, AL572811.7204−0.6%#678 of 2,176
22Clay County, AL5658.6282−0.1%#719 of 2,176
23Cherokee County, AL541716.7149+5.8%#830 of 2,176
24Randolph County, AL541617.3141+4.8%#835 of 2,176
25Marion County, AL52109.4253−0.3%#917 of 2,176
Show all 67 counties
Counties in Alabama, ranked for real estate agents and brokers by Groundwork market score, continued
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
26Coffee County, AL514320.5129+6.3%#1,003 of 2,176
27Escambia County, AL501511.71990.0%#1,026 of 2,176
28Lee County, AL5016423.6112+8.6%#1,065 of 2,176
29Marshall County, AL5010528.891+6.0%#1,068 of 2,176
30Covington County, AL492416.4150+1.2%#1,091 of 2,176
31Tuscaloosa County, AL4919321.4123+3.8%#1,112 of 2,176
32Etowah County, AL487418.8130+0.4%#1,167 of 2,176
33Monroe County, AL46912.2185−3.8%#1,262 of 2,176
34Pike County, AL462016.0149+2.4%#1,269 of 2,176
35Lauderdale County, AL4611429.089+3.3%#1,296 of 2,176
36Marengo County, AL44810.1237−5.0%#1,353 of 2,176
37Calhoun County, AL448017.8138−0.3%#1,373 of 2,176
38Houston County, AL4411326.198+2.8%#1,386 of 2,176
39Shelby County, AL4330234.890+6.5%#1,440 of 2,176
40Walker County, AL425521.71130.0%#1,474 of 2,176
41Madison County, AL4271143.169+11.0%#1,496 of 2,176
42Butler County, AL40810.5222−4.8%#1,553 of 2,176
43Dallas County, AL38159.4229−7.9%#1,677 of 2,176
44Barbour County, AL351314.2164−1.4%#1,835 of 2,176
45Baldwin County, AL3476677.736+14.8%#1,925 of 2,176
46Mobile County, AL3144127.394−0.7%#1,998 of 2,176
47Tallapoosa County, AL305733.475−0.8%#2,030 of 2,176
48Montgomery County, AL2832035.073−1.1%#2,082 of 2,176
49Jefferson County, AL271,03738.471−1.3%#2,097 of 2,176
Lawrence County, ALNot scored42.9880+2.3%
Geneva County, ALNot scored43.8642+3.2%
Pickens County, ALNot scored11.51,608−3.9%
Macon County, ALNot scored45.5418−6.8%
Fayette County, ALNot scored34.8500−2.8%
Washington County, ALNot scored11.71,565−3.3%
Hale County, ALNot scored11.81,283+2.9%
Lamar County, ALNot scored12.01,185−2.6%
Crenshaw County, ALNot scored47.63100.0%
Choctaw County, ALNot scored23.8616−5.7%
Sumter County, ALNot scored48.3260−5.0%
Conecuh County, ALNot scored24.5502−5.7%
Coosa County, ALNot scored12.31,072−1.7%
Wilcox County, ALNot scored12.6865−8.3%
Bullock County, ALNot scored410.8191−4.5%
Lowndes County, ALNot scored24.7473−9.0%
Perry County, ALNot scored12.9711−12.2%
Greene County, ALNot scored00.0n/a−8.2%

Markets with fewer than 5 real estate agents and brokers on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many real estate agents and brokers are in Alabama?

There are 5,429 real estate agents and brokers on map listings in Alabama as of September 2026. 212 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 1,582 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 30.3% from 2019.

How much do households in Alabama spend on rent and homeowner costs?

About $28.7B a year, or $14,375 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). For the 5,429 real estate agents and brokers on map listings, housing spending per office is 3% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 1,997,247 households in Alabama and national spending patterns by income.

How does Alabama compare with the U.S. for real estate agents and brokers?

Alabama has 27.2 real estate agents and brokers per 10,000 households, 11% below the U.S. rate of 30.6. The index of housing spending per office is 97, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Alabama would have about 5,266, against 5,429 on map listings. There is one business with payroll in the industry for every 1,262 households, against one for every 788 across the U.S. The official count rose 30.3% from 2019 to 2023, against +20.1% for the U.S.

Which market in Alabama has the highest market score for real estate agents and brokers?

Among 13 scored metro areas in or partly in Alabama, the Decatur metro area scores highest, at 71 (upper middle). Among 13 scored small-town markets in or partly in Alabama, the Talladega-Sylacauga area scores highest, at 74 (upper middle). Among 49 scored counties in Alabama, Henry County scores highest, at 75 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Alabama scores 51 for real estate agents and brokers (upper middle), #23 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Alabama. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Real estate agents and brokers in other states

All 51 states

Top markets for real estate agents and brokers across the U.S. · All business types in Alabama

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A site report maps the competitors on map listings near an address and sizes the households and spending around it.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.