Groundwork

Real estate · Small-town market · Alabama

Mortgage brokers and lenders in the Selma, AL area

Competitor counts, household spending and official business counts for mortgage brokers and lenders in the Selma, AL area, set against other small-town markets and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
2 chain locations (100%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$187.2M
On rent and homeowner costs · $11,740 a household
Housing spending per listing (U.S. = 100)
240
Too few listings to compare
Listings per 10k households
1.3
Too few listings to compare
Population, 2025
35,140
−7.9% since 2020

See the mortgage brokers and lenders around any address in the Selma area

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Selma area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 2 mortgage brokers and lenders in the Selma area. That is 1.3 per 10,000 households.

Household spending on rent and homeowner costs in the Selma area comes to about $187.2M a year: $11,740 per household, 30% below the U.S. average. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.

There is no official count of businesses with payroll classed as mortgage brokers and real estate lenders in the Selma area: counts under 3 aren’t published.

Population estimates put the population change in the Selma area from 2020 to 2025 at −7.9%, against +3.1% for the U.S. With 2 mortgage brokers and lenders on map listings, the Selma area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Selma area compares

The same measures for Alabama and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Selma, AL area compared with Alabama and the U.S.
MeasureSelma areaAlabamaU.S.
Listings per 10k households1.33.64.3
Housing spending per listing (U.S. = 100)240102100
Households per official establishmentn/a6,8634,897
Official establishment growth, 2019–2023n/a+5.8%+9.5%
Population growth, 2020–2025−7.9%+3.2%+3.1%
Spending per household on rent and homeowner costs$11,740$14,375$16,661
Median household income$35,627$63,999$80,734
Groundwork market scoreNot scored50

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
22 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in the Selma area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Selma area

Population, 2025 estimate
35,140−7.9% since 2020
Households
15,947
Median age
41.1
Homes lived in by their owners
64%
Vehicles per household
1.6
Land area
979 sq. mi.
People per square mile
38
Median household income
$35,627+5.3% vs. 2015–2019, before inflation
Average household income
$53,885
Median home value
$94,600
Jobs located here
11,268
Daytime population
34,961Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Selma area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of the Selma area. Signed out, you see a blurred preview; on an account, each report is one action.

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Mortgage brokers and lenders across Alabama

Every Alabama market ranked →

The highest-scoring small-town markets in Alabama for mortgage brokers and lenders, numbered among those based in Alabama (a market based in another state is listed without a number), with the Selma area marked.

Top small-town markets in Alabama

Small-town markets in Alabama ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Talladega-Sylacauga, AL6671.81860.0%#27 of 177
LaGrange, GA-AL58102.5140+3.0%#60 of 177
2Albertville, AL58133.6102+6.0%#64 of 177
3Cullman, AL55113.1116+6.7%#73 of 177
4Enterprise, AL5194.386+6.3%#89 of 177
5Alexander City, AL2784.775−0.8%#162 of 177
6Troy, AL2764.870+2.4%#163 of 177
Selma, ALNot scored21.3240−7.9%

Other business types in the Selma area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in the Selma, AL area?

The Selma area has 2 mortgage brokers and lenders on map listings as of September 2026. The listings count mortgage brokers and mortgage lenders. No official count is published for mortgage brokers and real estate lenders in the Selma area: counts under 3 are left out.

How much do households in the Selma, AL area spend on rent and homeowner costs?

About $187.2M a year, or $11,740 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 15,947 households in the Selma area and national spending patterns by income.

How does the Selma, AL area compare with the U.S. for mortgage brokers and lenders?

The Selma area has 2 mortgage brokers and lenders on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of mortgage brokers and lenders to household spending, the Selma area would have about 5, against 2 on map listings.

How fast is the Selma, AL area growing?

Population estimates put the Selma area at 35,140 people in 2025, down 7.9% since 2020, against +3.1% for the U.S. It has 15,947 households. The median household income in the Selma area is $35,627 a year, 56% below the U.S. median of $80,734. That rose 5.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Selma area has no market score for mortgage brokers and lenders: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Selma area. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in the Selma area

Screening a site or an acquisition in the Selma area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Selma area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.