Groundwork

Real estate · Metro area · Alabama

Mortgage brokers and lenders in the Montgomery, AL metro area

Competitor counts, household spending and official business counts for mortgage brokers and lenders in the Montgomery, AL metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #275 of 373 scored metro areas
#8 of 12 scored metro areas based in Alabama

Listings
68
19 chain locations (28%)
Official establishments
16
−28.6% since 2019
Household spending a year
$2.2B
On rent and homeowner costs · $14,298 a household
Housing spending per listing (U.S. = 100)
82
18% below the U.S.
Listings per 10k households
4.5
5% above the U.S.
Population, 2025
388,747
+0.9% since 2020

See the mortgage brokers and lenders around any address in the Montgomery metro area

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Montgomery metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 68 mortgage brokers and lenders in the Montgomery metro area. Chain locations make up 28% of them, against 21% across the U.S. Per 10,000 households, that is 4.5, 5% above the U.S. rate of 4.3.

Households in the Montgomery metro area spend about $2.2B a year on rent and homeowner costs, or $14,298 per household, 14% below the U.S. average. Housing spending per office is 18% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.

In 2023, official counts showed 16 businesses with payroll in the Montgomery metro area classed as mortgage brokers and real estate lenders, down 28.6% from 2019. That is one for every 9,465 households, against one for every 4,897 across the U.S.

Population estimates show the Montgomery metro area grew 0.9% from 2020 to 2025, slower than the U.S. (+3.1%). The Montgomery metro area scores 39 (lower middle) on the Groundwork market score for mortgage brokers and lenders, ranking #275 of 373 scored metro areas and #8 of 12 scored metro areas based in Alabama.

How the Montgomery metro area compares

The same measures for Alabama and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Montgomery, AL metro area compared with Alabama and the U.S.
MeasureMontgomery metro areaAlabamaU.S.
Listings per 10k households4.53.64.3
Housing spending per listing (U.S. = 100)82102100
Households per official establishment9,4656,8634,897
Official establishment growth, 2019–2023−28.6%+5.8%+9.5%
Population growth, 2020–2025+0.9%+3.2%+3.1%
Spending per household on rent and homeowner costs$14,298$14,375$16,661
Median household income$64,010$63,999$80,734
Groundwork market score3950

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16−28.6% over the period
Employees, 2023
110
Annual payroll, 2023
$13.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
6819 chain locations
Listings at the U.S. rate for this spending
56The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in the Montgomery metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Montgomery metro area

Population, 2025 estimate
388,747+0.9% since 2020
Households
151,438
Median age
38.8
Homes lived in by their owners
65%
Vehicles per household
1.9
Land area
2,714 sq. mi.
People per square mile
142
Median household income
$64,010+21.6% vs. 2015–2019, before inflation
Average household income
$88,716
Median home value
$191,900
Jobs located here
168,224
Daytime population
403,321Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Montgomery metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of the Montgomery metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Mortgage brokers and lenders across Alabama

Every Alabama market ranked →

The highest-scoring metro areas in Alabama for mortgage brokers and lenders, numbered among those based in Alabama (a market based in another state is listed without a number), with the Montgomery metro area marked.

Top metro areas in Alabama

Metro areas in Alabama ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Dothan, AL69101.6215+3.4%#35 of 373
2Decatur, AL69152.4155+2.5%#36 of 373
3Tuscaloosa, AL67242.3159+2.9%#43 of 373
4Florence-Muscle Shoals, AL65132.0175+3.5%#58 of 373
5Huntsville, AL48984.887+12.5%#203 of 373
6Mobile, AL41483.0120−0.7%#252 of 373
7Auburn-Opelika, AL40385.074+7.1%#269 of 373
8Montgomery, AL39684.582+0.9%#275 of 373
9Daphne-Fairhope-Foley, AL38707.156+14.8%#287 of 373
Columbus, GA-AL35503.991−1.3%#315 of 373

Other business types in the Montgomery metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in the Montgomery, AL metro area?

The Montgomery metro area has 68 mortgage brokers and lenders on map listings as of September 2026. 19 of them (28%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 16 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, down 28.6% from 2019.

How much do households in the Montgomery, AL metro area spend on rent and homeowner costs?

About $2.2B a year, or $14,298 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). For the 68 mortgage brokers and lenders on map listings, housing spending per office is 18% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 151,438 households in the Montgomery metro area and national spending patterns by income.

How does the Montgomery, AL metro area compare with the U.S. for mortgage brokers and lenders?

The Montgomery metro area has 4.5 mortgage brokers and lenders per 10,000 households, 5% above the U.S. rate of 4.3. The index of housing spending per office is 82, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, the Montgomery metro area would have about 56, against 68 on map listings. There is one business with payroll in the industry for every 9,465 households, against one for every 4,897 across the U.S. The official count fell 28.6% from 2019 to 2023, against +9.5% for the U.S.

How fast is the Montgomery, AL metro area growing?

Population estimates put the Montgomery metro area at 388,747 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 151,438 households. The median household income in the Montgomery metro area is $64,010 a year, 21% below the U.S. median of $80,734. That rose 21.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Montgomery metro area scores 39 for mortgage brokers and lenders (lower middle), #275 of 373 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Montgomery metro area. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in the Montgomery metro area

Screening a site or an acquisition in the Montgomery metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Montgomery metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.