Groundwork

Market rankings · Vermont

Gyms in Vermont

Markets across Vermont ranked by the Groundwork market score for gyms, with competitor counts and household spending for each.

Listings
187
44 chain locations (24%)
Official establishments
92
All fitness and recreational sports centers · +1.1% since 2019
Household spending a year
$253.4M
On memberships, classes and admissions
Listings per 10k households
6.8
11% below the U.S.
Spending per listing
$1.4M
4% above the U.S.
Rank among states
#30 of 51
Market score 43 · Lower middle

A site report maps the gyms on map listings around any address in Vermont by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 187 gyms in Vermont. Chain locations make up 24% of them, against 28% across the U.S. Per 10,000 households, that is 6.8, 11% below the U.S. rate of 7.6.

Households in Vermont spend about $253.4M a year on memberships, classes and admissions, or $927 per household, 6% below the U.S. average. That is about $1.4M of household spending for each gym on map listings, 4% above the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

Official counts show 92 businesses with payroll classed as fitness and recreational sports centers in Vermont in 2023, up 1.1% from 2019. That is one for every 2,972 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 13 SBA-backed loans worth $1.4M have gone to businesses classed as fitness and recreational sports centers in Vermont.

Among the 50 states and DC, Vermont ranks #30 for gyms, with a Groundwork market score of 43 (lower middle). The one scored metro area in or partly in Vermont, the Burlington-South Burlington metro area, scores 55. Of the 5 scored small-town markets in or partly in Vermont, the Lebanon-Claremont area scores highest (62).

Every market in Vermont for gyms

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Vermont, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Vermont, ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Burlington-South Burlington, VT55656.9$1.5M+0.9%#136 of 387

Small-town markets

Small-town markets reaching Vermont, ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Lebanon-Claremont, NH-VT62687.4$1.3M+1.5%#126 of 506
1Barre, VT51207.7$1.2M−0.2%#243 of 506
2Brattleboro, VT49157.6$1.1M−1.4%#264 of 506
3Rutland, VT44239.1$865K−1.4%#325 of 506
4Bennington, VT38138.7$1M−1.8%#378 of 506

Counties

Counties in Vermont, ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Franklin County, VT7294.5$1.9M+2.3%#179 of 1,792
2Windsor County, VT69135.1$1.8M−0.7%#240 of 1,792
3Orleans County, VT6854.1$1.9M+0.7%#262 of 1,792
4Addison County, VT67106.7$1.4M+1.8%#294 of 1,792
5Chittenden County, VT53567.8$1.4M+0.4%#792 of 1,792
6Washington County, VT45207.7$1.2M−0.2%#1,089 of 1,792
7Windham County, VT45157.6$1.1M−1.4%#1,090 of 1,792
8Rutland County, VT42239.1$865K−1.4%#1,200 of 1,792
9Caledonia County, VT39107.6$1M+0.8%#1,260 of 1,792
10Lamoille County, VT36119.2$962K+1.4%#1,350 of 1,792
11Bennington County, VT32138.7$1M−1.8%#1,438 of 1,792
Orange County, VTNot scored21.6$5.6M+2.4%
Grand Isle County, VTNot scored00.0n/a+3.2%
Essex County, VTNot scored00.0n/a+2.2%

Markets with fewer than 5 gyms on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many gyms are in Vermont?

There are 187 gyms on map listings in Vermont as of September 2026. 44 of them (24%) are chain locations. The listings count gyms and fitness centers. Official counts show 92 businesses with payroll classed as fitness and recreational sports centers in 2023, up 1.1% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

How much do households in Vermont spend on memberships, classes and admissions?

About $253.4M a year, or $927 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 187 gyms on map listings, it comes to $1.4M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 273,416 households in Vermont and national spending patterns by income.

How does Vermont compare with the U.S. for gyms?

Vermont has 6.8 gyms per 10,000 households, 11% below the U.S. rate of 7.6. Spending per gym is $1.4M, 4% above the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Vermont would have about 195, against 187 on map listings. There is one business with payroll in the industry for every 2,972 households, against one for every 3,109 across the U.S. The official count rose 1.1% from 2019 to 2023, against +5.8% for the U.S.

Which market in Vermont has the highest market score for gyms?

The one scored metro area in or partly in Vermont is the Burlington-South Burlington metro area, at 55 (upper middle). Among 5 scored small-town markets in or partly in Vermont, the Lebanon-Claremont area scores highest, at 62 (upper middle). Among 11 scored counties in Vermont, Franklin County scores highest, at 72 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vermont scores 43 for gyms (lower middle), #30 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Vermont. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Gyms in other states

All 51 states

Top markets for gyms across the U.S. · All business types in Vermont

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.