Groundwork

Market rankings · Maine

Gyms in Maine

Markets across Maine ranked by the Groundwork market score for gyms, with competitor counts and household spending for each.

Listings
491
102 chain locations (21%)
Official establishments
189
All fitness and recreational sports centers · +9.9% since 2019
Household spending a year
$512.4M
On memberships, classes and admissions
Listings per 10k households
8.2
8% above the U.S.
Spending per listing
$1M
20% below the U.S.
Rank among states
#35 of 51
Market score 41 · Lower middle

A site report maps the gyms on map listings around any address in Maine by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 491 gyms in Maine. 102 of them (21%) are chain locations, against 28% across the U.S. Per 10,000 households, that is 8.2, 8% above the U.S. rate of 7.6.

Households in Maine spend about $512.4M a year on memberships, classes and admissions, or $858 per household, 13% below the U.S. average. Spread across 491 gyms, that is $1M per gym, 20% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

The official count of businesses with payroll classed as fitness and recreational sports centers in Maine was 189 in 2023, up 9.9% from 2019. That is one for every 3,160 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 35 SBA-backed loans worth $6.5M have gone to businesses classed as fitness and recreational sports centers in Maine.

Among the 50 states and DC, Maine ranks #35 for gyms, with a Groundwork market score of 41 (lower middle). Of the 3 scored metro areas in or partly in Maine, the Lewiston-Auburn metro area scores highest (61). The one scored small-town market in or partly in Maine, the Augusta-Waterville area, scores 45.

Every market in Maine for gyms

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Maine, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Maine, ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lewiston-Auburn, ME61306.4$1.2M+4.8%#95 of 387
2Bangor, ME48538.1$945K+3.8%#219 of 387
3Portland-South Portland, ME442339.7$1.1M+4.5%#256 of 387

Small-town markets

Small-town markets reaching Maine, ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Augusta-Waterville, ME45468.5$900K+3.5%#310 of 506

Counties

Counties in Maine, ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lincoln County, ME7674.2$2M+3.8%#119 of 1,792
2York County, ME73697.5$1.3M+4.8%#174 of 1,792
3Sagadahoc County, ME7095.5$1.7M+3.4%#226 of 1,792
4Waldo County, ME6695.2$1.5M+2.6%#316 of 1,792
5Androscoggin County, ME64306.4$1.2M+4.8%#404 of 1,792
6Somerset County, ME6293.9$1.6M+2.3%#447 of 1,792
7Oxford County, ME53156.2$1.1M+4.2%#809 of 1,792
8Penobscot County, ME52538.1$945K+3.8%#858 of 1,792
9Hancock County, ME47197.4$1.1M+3.0%#1,027 of 1,792
10Cumberland County, ME4415511.7$934K+4.5%#1,139 of 1,792
11Kennebec County, ME41468.5$900K+3.5%#1,220 of 1,792
12Aroostook County, ME41248.0$806K−0.7%#1,225 of 1,792
13Knox County, ME36179.2$949K+1.1%#1,351 of 1,792
14Franklin County, ME34129.5$714K+4.6%#1,412 of 1,792
15Washington County, ME22139.2$698K+0.8%#1,644 of 1,792
Piscataquis County, MENot scored44.8$1.4M+3.5%

Markets with fewer than 5 gyms on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many gyms are in Maine?

Maine has 491 gyms on map listings as of September 2026. 102 of them (21%) are chain locations. The listings count gyms and fitness centers. Official counts show 189 businesses with payroll classed as fitness and recreational sports centers in 2023, up 9.9% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

How much do households in Maine spend on memberships, classes and admissions?

About $512.4M a year, or $858 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 491 gyms on map listings, it comes to $1M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 597,159 households in Maine and national spending patterns by income.

How does Maine compare with the U.S. for gyms?

Maine has 8.2 gyms per 10,000 households, 8% above the U.S. rate of 7.6. Spending per gym is $1M, 20% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Maine would have about 394, against 491 on map listings. There is one business with payroll in the industry for every 3,160 households, against one for every 3,109 across the U.S. The official count rose 9.9% from 2019 to 2023, against +5.8% for the U.S.

Which market in Maine has the highest market score for gyms?

Among 3 scored metro areas in or partly in Maine, the Lewiston-Auburn metro area scores highest, at 61 (upper middle). The one scored small-town market in or partly in Maine is the Augusta-Waterville area, at 45 (lower middle). Among 15 scored counties in Maine, Lincoln County scores highest, at 76 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maine scores 41 for gyms (lower middle), #35 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Maine. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Gyms in other states

All 51 states

Top markets for gyms across the U.S. · All business types in Maine

Screening a site or an acquisition in Maine?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

Run a site report See plans
Free10 actions over 3 days, no card

Screening many markets at once? Talk to us

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.