Fitness and classes · County · Maine
Yoga, Pilates and fitness studios in Kennebec County, ME
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Kennebec County, ME, set against other counties and the U.S.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #619 of 777 scored counties
#5 of 10 scored counties in Maine
- Listings
- 15
- 0 chain locations (0%)
- Official establishments
- 19
- All fitness and recreational sports centers
- Household spending a year
- $41.4M
- On memberships, classes and admissions · $762 a household
- Spending per listing
- $2.8M
- 32% below the U.S.
- Listings per 10k households
- 2.8
- 17% above the U.S.
- Population, 2025
- 129,067
- +3.5% since 2020
See the yoga, Pilates and fitness studios around any address in Kennebec County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Kennebec County scores 36 (lower middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #619 of 777 scored counties and #5 of 10 scored counties in Maine. That puts it in the bottom quarter of counties.
Household spending on memberships, classes and admissions in Kennebec County comes to about $41.4M a year: $762 per household, 22% below the U.S. average. That is about $2.8M of household spending for each studio on map listings, 32% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
Kennebec County has 15 yoga, Pilates and fitness studios on map listings as of September 2026. None of them are chain locations, against 18% across the U.S. Per 10,000 households, that is 2.8, 17% above the U.S. rate of 2.4.
Official counts show 19 businesses with payroll classed as fitness and recreational sports centers in Kennebec County in 2023. That is one for every 2,859 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 2 SBA-backed loans worth $552K have gone to businesses classed as fitness and recreational sports centers in Kennebec County. Population estimates put the population change in Kennebec County from 2020 to 2025 at +3.5%, in step with the U.S. (+3.1%).
How Kennebec County compares
The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kennebec County | Maine | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 3.4 | 2.4 |
| Spending per listing | $2.8M | $2.5M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 2,859 | 3,160 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +9.9% | +5.8% |
| Population growth, 2020–2025 | +3.5% | +3.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $762 | $858 | $983 |
| Median household income | $69,077 | $74,733 | $80,734 |
| Groundwork market score | 36 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 19All fitness and recreational sports centers
- Employees, 2023
- 332
- Annual payroll, 2023
- $7.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 150 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $552K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Kennebec County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Kennebec County
- Population, 2025 estimate
- 129,067+3.5% since 2020
- Households
- 54,312
- Median age
- 43.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 868 sq. mi.
- People per square mile
- 146
- Median household income
- $69,077+24.8% vs. 2015–2019, before inflation
- Average household income
- $88,742
- Median home value
- $238,200
- Jobs located here
- 65,677
- Daytime population
- 134,017Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kennebec County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Maine
Every Maine market ranked →The highest-scoring counties in Maine for yoga, Pilates and fitness studios, numbered among those based in Maine, with Kennebec County marked.
Top counties in Maine
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Penobscot County, ME | 58 | 12 | 1.8 | $4.2M | +3.8% | #238 of 777 |
| 2York County, ME | 58 | 30 | 3.3 | $2.9M | +4.8% | #241 of 777 |
| 3Sagadahoc County, ME | 47 | 5 | 3.0 | $3M | +3.4% | #451 of 777 |
| 4Lincoln County, ME | 45 | 6 | 3.6 | $2.3M | +3.8% | #487 of 777 |
| 5Kennebec County, ME | 36 | 15 | 2.8 | $2.8M | +3.5% | #619 of 777 |
| 6Cumberland County, ME | 32 | 84 | 6.4 | $1.7M | +4.5% | #667 of 777 |
| 7Waldo County, ME | 31 | 5 | 2.9 | $2.7M | +2.6% | #678 of 777 |
| 8Oxford County, ME | 27 | 9 | 3.7 | $1.9M | +4.2% | #722 of 777 |
| 9Hancock County, ME | 27 | 16 | 6.3 | $1.3M | +3.0% | #725 of 777 |
| 10Knox County, ME | 21 | 11 | 6.0 | $1.5M | +1.1% | #754 of 777 |
Other business types in Kennebec County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes37
- Gyms41
- Yoga, Pilates and fitness studios36
- Martial arts and dance studios43
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Kennebec County, ME?
Map listings as of September 2026 show 15 yoga, Pilates and fitness studios in Kennebec County. None of them are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 19 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Kennebec County, ME spend on memberships, classes and admissions?
About $41.4M a year, or $762 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 15 yoga, Pilates and fitness studios on map listings, it comes to $2.8M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 54,312 households in Kennebec County and national spending patterns by income.
How does Kennebec County, ME compare with the U.S. for yoga, Pilates and fitness studios?
Kennebec County has 2.8 yoga, Pilates and fitness studios per 10,000 households, 17% above the U.S. rate of 2.4. Spending per studio is $2.8M, 32% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Kennebec County would have about 10, against 15 on map listings. There is one business with payroll in the industry for every 2,859 households, against one for every 3,109 across the U.S.
How fast is Kennebec County, ME growing?
Population estimates put Kennebec County at 129,067 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 54,312 households. The median household income in Kennebec County is $69,077 a year, 14% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kennebec County scores 36 for yoga, Pilates and fitness studios (lower middle), #619 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kennebec County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Kennebec County
Screening a site or an acquisition in Kennebec County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.