Fitness and classes · County · Connecticut
Yoga, Pilates and fitness studios in the Northwest Hills Planning Region, CT
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in the Northwest Hills Planning Region, CT, set against other counties and the U.S.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #581 of 777 scored counties
#8 of 9 scored counties in Connecticut
- Listings
- 24
- 0 chain locations (0%)
- Official establishments
- 17
- All fitness and recreational sports centers
- Household spending a year
- $52.8M
- On memberships, classes and admissions · $1,105 a household
- Spending per listing
- $2.2M
- 46% below the U.S.
- Listings per 10k households
- 5.0
- 2.1 times the U.S.
- Population, 2025
- 114,690
- +2.2% since 2020
See the yoga, Pilates and fitness studios around any address in the Northwest Hills Planning Region
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 24 yoga, Pilates and fitness studios in the Northwest Hills Planning Region. None of them are chain locations, against 18% across the U.S. That is 5.0 per 10,000 households, 2.1 times the U.S. rate of 2.4.
Household spending on memberships, classes and admissions in the Northwest Hills Planning Region comes to about $52.8M a year: $1,105 per household, 12% above the U.S. average. Spread across 24 yoga, Pilates and fitness studios, that is $2.2M per studio, 46% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
In 2023, official counts showed 17 businesses with payroll in the Northwest Hills Planning Region classed as fitness and recreational sports centers. That is one for every 2,814 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as fitness and recreational sports centers in the Northwest Hills Planning Region.
Population estimates show the Northwest Hills Planning Region grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Northwest Hills Planning Region scores 39 (lower middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #581 of 777 scored counties and #8 of 9 scored counties in Connecticut.
How the Northwest Hills Planning Region compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Northwest Hills Planning Region | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.0 | 3.7 | 2.4 |
| Spending per listing | $2.2M | $3.2M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 2,814 | 2,481 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | −7.2% | +5.8% |
| Population growth, 2020–2025 | +2.2% | +3.0% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,105 | $1,158 | $983 |
| Median household income | $93,551 | $95,781 | $80,734 |
| Groundwork market score | 39 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17All fitness and recreational sports centers
- Employees, 2023
- 204
- Annual payroll, 2023
- $3.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 240 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Northwest Hills Planning Region, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in the Northwest Hills Planning Region
- Population, 2025 estimate
- 114,690+2.2% since 2020
- Households
- 47,845
- Median age
- 47.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 787 sq. mi.
- People per square mile
- 144
- Median household income
- $93,551
- Average household income
- $131,679
- Median home value
- $335,600
- Jobs located here
- 36,871
- Daytime population
- 93,666Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Northwest Hills Planning Region?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Connecticut
Every Connecticut market ranked →The highest-scoring counties in Connecticut for yoga, Pilates and fitness studios, numbered among those based in Connecticut, with the Northwest Hills Planning Region marked.
Top counties in Connecticut
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greater Bridgeport Planning Region, CT | 71 | 24 | 2.0 | $5.8M | +4.1% | #79 of 777 |
| 2Naugatuck Valley Planning Region, CT | 70 | 34 | 1.9 | $5.4M | +3.2% | #91 of 777 |
| 3Northeastern Connecticut Planning Region, CT | 58 | 12 | 3.0 | $3.3M | +3.0% | #240 of 777 |
| 4Southeastern Connecticut Planning Region, CT | 49 | 35 | 3.0 | $3.3M | +2.0% | #405 of 777 |
| 5Capitol Planning Region, CT | 47 | 133 | 3.4 | $3.3M | +3.1% | #448 of 777 |
| 6South Central Connecticut Planning Region, CT | 46 | 73 | 3.2 | $3.4M | +2.5% | #466 of 777 |
| 7Lower Connecticut River Valley Planning Region, CT | 44 | 37 | 5.0 | $2.4M | +2.3% | #504 of 777 |
| 8Northwest Hills Planning Region, CT | 39 | 24 | 5.0 | $2.2M | +2.2% | #581 of 777 |
| 9Western Connecticut Planning Region, CT | 38 | 153 | 6.5 | $2.4M | +3.5% | #595 of 777 |
Other business types in the Northwest Hills Planning Region
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes53
- Gyms67
- Yoga, Pilates and fitness studios39
- Martial arts and dance studios58
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in the Northwest Hills Planning Region, CT?
The Northwest Hills Planning Region has 24 yoga, Pilates and fitness studios on map listings as of September 2026. None of them are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 17 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in the Northwest Hills Planning Region, CT spend on memberships, classes and admissions?
About $52.8M a year, or $1,105 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 24 yoga, Pilates and fitness studios on map listings, it comes to $2.2M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 47,845 households in the Northwest Hills Planning Region and national spending patterns by income.
How does the Northwest Hills Planning Region, CT compare with the U.S. for yoga, Pilates and fitness studios?
The Northwest Hills Planning Region has 5.0 yoga, Pilates and fitness studios per 10,000 households, 2.1 times the U.S. rate of 2.4. Spending per studio is $2.2M, 46% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, the Northwest Hills Planning Region would have about 13, against 24 on map listings. There is one business with payroll in the industry for every 2,814 households, against one for every 3,109 across the U.S.
How fast is the Northwest Hills Planning Region, CT growing?
Population estimates put the Northwest Hills Planning Region at 114,690 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 47,845 households. Median household income in the Northwest Hills Planning Region is $93,551, 16% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Northwest Hills Planning Region scores 39 for yoga, Pilates and fitness studios (lower middle), #581 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Northwest Hills Planning Region. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Northwest Hills Planning Region
Screening a site or an acquisition in the Northwest Hills Planning Region?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.