Groundwork

Fitness and classes · County · Connecticut

Yoga, Pilates and fitness studios in the Capitol Planning Region, CT

The yoga, Pilates and fitness studios in the Capitol Planning Region, CT, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #448 of 777 scored counties
#5 of 9 scored counties in Connecticut

Listings
133
15 chain locations (11%)
Official establishments
153
All fitness and recreational sports centers
Household spending a year
$435.2M
On memberships, classes and admissions · $1,113 a household
Spending per listing
$3.3M
19% below the U.S.
Listings per 10k households
3.4
42% above the U.S.
Population, 2025
994,115
+3.1% since 2020

See the yoga, Pilates and fitness studios around any address in the Capitol Planning Region

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Capitol Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Capitol Planning Region spend about $435.2M a year on memberships, classes and admissions, or $1,113 per household, 13% above the U.S. average. That is about $3.3M of household spending for each studio on map listings, 19% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

The Capitol Planning Region has 133 yoga, Pilates and fitness studios on map listings as of September 2026. 15 of them (11%) are chain locations, against 18% across the U.S. Per 10,000 households, that is 3.4, 42% above the U.S. rate of 2.4.

Official counts show 153 businesses with payroll classed as fitness and recreational sports centers in the Capitol Planning Region in 2023. That is one for every 2,556 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 17 SBA-backed loans worth $12.8M have gone to businesses classed as fitness and recreational sports centers in the Capitol Planning Region.

Population estimates show the Capitol Planning Region grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for yoga, Pilates and fitness studios in the Capitol Planning Region is 47 (lower middle), #448 of 777 scored counties and #5 of 9 scored counties in Connecticut.

How the Capitol Planning Region compares

The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Capitol Planning Region, CT compared with Connecticut and the U.S.
MeasureCapitol Planning RegionConnecticutU.S.
Listings per 10k households3.43.72.4
Spending per listing$3.3M$3.2M$4.1M
Households per official establishment (all fitness and recreational sports centers)2,5562,4813,109
Official establishment growth, 2019–2023n/a−7.2%+5.8%
Population growth, 2020–2025+3.1%+3.0%+3.1%
Spending per household on memberships, classes and admissions$1,113$1,158$983
Median household income$93,394$95,781$80,734
Groundwork market score4737

Official counts and lending

Businesses

Official establishments, 2019 to 2023
153All fitness and recreational sports centers
Employees, 2023
2,769
Annual payroll, 2023
$57.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
13315 chain locations
Listings at the U.S. rate for this spending
107The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
17
Amount
$12.8M

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Capitol Planning Region, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in the Capitol Planning Region

Population, 2025 estimate
994,115+3.1% since 2020
Households
391,113
Median age
41.4
Homes lived in by their owners
66%
Vehicles per household
1.7
Land area
1,027 sq. mi.
People per square mile
951
Median household income
$93,394
Average household income
$125,849
Median home value
$323,700
Jobs located here
527,329
Daytime population
1,033,267Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Capitol Planning Region?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of the Capitol Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across Connecticut

Every Connecticut market ranked →

The highest-scoring counties in Connecticut for yoga, Pilates and fitness studios, numbered among those based in Connecticut, with the Capitol Planning Region marked.

Top counties in Connecticut

Counties in Connecticut ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Greater Bridgeport Planning Region, CT71242.0$5.8M+4.1%#79 of 777
2Naugatuck Valley Planning Region, CT70341.9$5.4M+3.2%#91 of 777
3Northeastern Connecticut Planning Region, CT58123.0$3.3M+3.0%#240 of 777
4Southeastern Connecticut Planning Region, CT49353.0$3.3M+2.0%#405 of 777
5Capitol Planning Region, CT471333.4$3.3M+3.1%#448 of 777
6South Central Connecticut Planning Region, CT46733.2$3.4M+2.5%#466 of 777
7Lower Connecticut River Valley Planning Region, CT44375.0$2.4M+2.3%#504 of 777
8Northwest Hills Planning Region, CT39245.0$2.2M+2.2%#581 of 777
9Western Connecticut Planning Region, CT381536.5$2.4M+3.5%#595 of 777

Other business types in the Capitol Planning Region

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in the Capitol Planning Region, CT?

Map listings as of September 2026 show 133 yoga, Pilates and fitness studios in the Capitol Planning Region. 15 of them (11%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 153 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

How much do households in the Capitol Planning Region, CT spend on memberships, classes and admissions?

About $435.2M a year, or $1,113 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 133 yoga, Pilates and fitness studios on map listings, it comes to $3.3M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 391,113 households in the Capitol Planning Region and national spending patterns by income.

How does the Capitol Planning Region, CT compare with the U.S. for yoga, Pilates and fitness studios?

The Capitol Planning Region has 3.4 yoga, Pilates and fitness studios per 10,000 households, 42% above the U.S. rate of 2.4. Spending per studio is $3.3M, 19% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, the Capitol Planning Region would have about 107, against 133 on map listings. There is one business with payroll in the industry for every 2,556 households, against one for every 3,109 across the U.S.

How fast is the Capitol Planning Region, CT growing?

Population estimates put the Capitol Planning Region at 994,115 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 391,113 households. The median household income in the Capitol Planning Region is $93,394 a year, 16% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Capitol Planning Region scores 47 for yoga, Pilates and fitness studios (lower middle), #448 of 777 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Capitol Planning Region. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Capitol Planning Region

Screening a site or an acquisition in the Capitol Planning Region?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Capitol Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.