Groundwork

Real estate · Metro area · Indiana

Mortgage brokers and lenders in the Muncie, IN metro area

Competitor counts, household spending and official business counts for mortgage brokers and lenders in the Muncie, IN metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 55 out of 100: Upper middle

Ranked #140 of 373 scored metro areas
#6 of 12 scored metro areas based in Indiana

Listings
9
5 chain locations (56%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$575.3M
On rent and homeowner costs · $12,438 a household
Housing spending per listing (U.S. = 100)
164
64% above the U.S.
Listings per 10k households
1.9
56% below the U.S.
Population, 2025
113,106
+1.2% since 2020

See the mortgage brokers and lenders around any address in the Muncie metro area

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muncie metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Muncie metro area spend about $575.3M a year on rent and homeowner costs, or $12,438 per household, 25% below the U.S. average. Housing spending per office is 64% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.

There are 9 mortgage brokers and lenders on map listings in the Muncie metro area as of September 2026. Of those, 5 are chain locations, or 56%, against 21% across the U.S. That comes to 1.9 for every 10,000 households, 56% below the U.S. rate of 4.3.

Official counts show 4 businesses with payroll classed as mortgage brokers and real estate lenders in the Muncie metro area in 2023. That is one for every 11,564 households, against one for every 4,897 across the U.S.

Population estimates show the Muncie metro area grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Muncie metro area scores 55 (upper middle) on the Groundwork market score for mortgage brokers and lenders, ranking #140 of 373 scored metro areas and #6 of 12 scored metro areas based in Indiana.

How the Muncie metro area compares

The same measures for Indiana and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Muncie, IN metro area compared with Indiana and the U.S.
MeasureMuncie metro areaIndianaU.S.
Listings per 10k households1.93.14.3
Housing spending per listing (U.S. = 100)164114100
Households per official establishment11,5647,8724,897
Official establishment growth, 2019–2023n/a+10.6%+9.5%
Population growth, 2020–2025+1.2%+2.7%+3.1%
Spending per household on rent and homeowner costs$12,438$13,818$16,661
Median household income$58,127$71,957$80,734
Groundwork market score5550

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
20
Annual payroll, 2023
$1.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
95 chain locations
Listings at the U.S. rate for this spending
15The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in the Muncie metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Muncie metro area

Population, 2025 estimate
113,106+1.2% since 2020
Households
46,256
Median age
38.6
Homes lived in by their owners
66%
Vehicles per household
1.8
Land area
392 sq. mi.
People per square mile
286
Median household income
$58,127+33.6% vs. 2015–2019, before inflation
Average household income
$73,454
Median home value
$139,400
Jobs located here
44,237
Daytime population
112,299Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Muncie metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of the Muncie metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Mortgage brokers and lenders across Indiana

Every Indiana market ranked →

The highest-scoring metro areas in Indiana for mortgage brokers and lenders, numbered among those based in Indiana (a market based in another state is listed without a number), with the Muncie metro area marked.

Top metro areas in Indiana

Metro areas in Indiana ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1South Bend-Mishawaka, IN-MI61211.6213+0.1%#87 of 373
2Terre Haute, IN60111.6198+0.3%#93 of 373
3Evansville, IN57252.2159+1.6%#119 of 373
4Bloomington, IN57182.7129+2.0%#121 of 373
5Lafayette-West Lafayette, IN56171.9180+2.1%#133 of 373
6Muncie, IN5591.9164+1.2%#140 of 373
7Columbus, IN55123.6102+4.3%#146 of 373
8Kokomo, IN4992.5132+0.4%#190 of 373
Cincinnati, OH-KY-IN473243.6106+2.7%#207 of 373
9Michigan City-La Porte, IN4581.8189−0.9%#219 of 373

Other business types in the Muncie metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in the Muncie, IN metro area?

As of September 2026, map listings count 9 mortgage brokers and lenders in the Muncie metro area. 5 of them (56%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 4 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.

How much do households in the Muncie, IN metro area spend on rent and homeowner costs?

About $575.3M a year, or $12,438 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). For the 9 mortgage brokers and lenders on map listings, housing spending per office is 64% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 46,256 households in the Muncie metro area and national spending patterns by income.

How does the Muncie, IN metro area compare with the U.S. for mortgage brokers and lenders?

The Muncie metro area has 1.9 mortgage brokers and lenders per 10,000 households, 56% below the U.S. rate of 4.3. The index of housing spending per office is 164, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, the Muncie metro area would have about 15, against 9 on map listings. There is one business with payroll in the industry for every 11,564 households, against one for every 4,897 across the U.S.

How fast is the Muncie, IN metro area growing?

Population estimates put the Muncie metro area at 113,106 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 46,256 households. Median household income in the Muncie metro area is $58,127, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muncie metro area scores 55 for mortgage brokers and lenders (upper middle), #140 of 373 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Muncie metro area. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in the Muncie metro area

Screening a site or an acquisition in the Muncie metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Muncie metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.