Groundwork

Real estate · County · Idaho

Mortgage brokers and lenders in Ada County, ID

The mortgage brokers and lenders in Ada County, ID, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #684 of 887 scored counties
#9 of 11 scored counties in Idaho

Listings
220
44 chain locations (20%)
Official establishments
97
0.0% since 2019
Household spending a year
$3.9B
On rent and homeowner costs · $19,140 a household
Housing spending per listing (U.S. = 100)
45
55% below the U.S.
Listings per 10k households
10.9
2.5 times the U.S.
Population, 2025
546,141
+9.6% since 2020

See the mortgage brokers and lenders around any address in Ada County

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ada County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Ada County scores 37 (lower middle) on the Groundwork market score for mortgage brokers and lenders, ranking #684 of 887 scored counties and #9 of 11 scored counties in Idaho. That puts it in the bottom quarter of counties.

At $19,140 per household (15% above the U.S. average), households in Ada County spend about $3.9B a year on rent and homeowner costs. Housing spending per office is 55% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.

There are 220 mortgage brokers and lenders on map listings in Ada County as of September 2026. 44 of them (20%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 10.9, 2.5 times the U.S. rate of 4.3.

Official counts show 97 businesses with payroll classed as mortgage brokers and real estate lenders in Ada County in 2023, unchanged from 2019. That is one for every 2,088 households, against one for every 4,897 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as mortgage brokers and real estate lenders in Ada County. Population estimates put the population change in Ada County from 2020 to 2025 at +9.6%, faster than the U.S. (+3.1%).

How Ada County compares

The same measures for Idaho and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Ada County, ID compared with Idaho and the U.S.
MeasureAda CountyIdahoU.S.
Listings per 10k households10.96.14.3
Housing spending per listing (U.S. = 100)4574100
Households per official establishment2,0883,3634,897
Official establishment growth, 2019–20230.0%+7.6%+9.5%
Population growth, 2020–2025+9.6%+9.8%+3.1%
Spending per household on rent and homeowner costs$19,140$17,677$16,661
Median household income$91,502$77,800$80,734
Groundwork market score3739

Official counts and lending

Businesses

Official establishments, 2019 to 2023
97 → 970.0% over the period
Employees, 2023
581
Annual payroll, 2023
$67.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
22044 chain locations
Listings at the U.S. rate for this spending
99The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$150K

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Ada County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Ada County

Population, 2025 estimate
546,141+9.6% since 2020
Households
202,543
Median age
39.5
Homes lived in by their owners
71%
Vehicles per household
2.0
Land area
1,052 sq. mi.
People per square mile
493
Median household income
$91,502+38.0% vs. 2015–2019, before inflation
Average household income
$124,631
Median home value
$512,300
Jobs located here
294,737
Daytime population
566,160Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Ada County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of Ada County. Signed out, you see a blurred preview; on an account, each report is one action.

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Mortgage brokers and lenders across Idaho

Every Idaho market ranked →

The highest-scoring counties in Idaho for mortgage brokers and lenders, numbered among those based in Idaho, with Ada County marked.

Top counties in Idaho

Counties in Idaho ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Latah County, ID6753.1137+5.6%#152 of 887
2Bannock County, ID59154.595+4.9%#272 of 887
3Canyon County, ID54414.893+18.1%#366 of 887
4Bonner County, ID4994.498+14.8%#460 of 887
5Twin Falls County, ID45267.557+7.9%#538 of 887
6Bonneville County, ID44255.781+8.9%#554 of 887
7Blaine County, ID4376.773+4.8%#574 of 887
8Kootenai County, ID41517.264+11.0%#609 of 887
9Ada County, ID3722010.945+9.6%#684 of 887
10Nez Perce County, ID32116.468+1.8%#753 of 887

Other business types in Ada County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in Ada County, ID?

As of September 2026, map listings count 220 mortgage brokers and lenders in Ada County. 44 of them (20%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 97 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, unchanged from 2019.

How much do households in Ada County, ID spend on rent and homeowner costs?

About $3.9B a year, or $19,140 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). For the 220 mortgage brokers and lenders on map listings, housing spending per office is 55% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 202,543 households in Ada County and national spending patterns by income.

How does Ada County, ID compare with the U.S. for mortgage brokers and lenders?

Ada County has 10.9 mortgage brokers and lenders per 10,000 households, 2.5 times the U.S. rate of 4.3. The index of housing spending per office is 45, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, Ada County would have about 99, against 220 on map listings. There is one business with payroll in the industry for every 2,088 households, against one for every 4,897 across the U.S. The official count held level from 2019 to 2023, against +9.5% for the U.S.

How fast is Ada County, ID growing?

Population estimates put Ada County at 546,141 people in 2025, up 9.6% since 2020, faster than the U.S. (+3.1%). It has 202,543 households. Median household income in Ada County is $91,502, 13% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ada County scores 37 for mortgage brokers and lenders (lower middle), #684 of 887 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Ada County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Ada County

Screening a site or an acquisition in Ada County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Ada County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.