Real estate · County · Idaho
Mortgage brokers and lenders in Latah County, ID
How Latah County, ID compares with other counties and the U.S. for mortgage brokers and lenders: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #152 of 887 scored counties
#1 of 11 scored counties in Idaho
- Listings
- 5
- 3 chain locations (60%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $267.7M
- On rent and homeowner costs · $16,456 a household
- Housing spending per listing (U.S. = 100)
- 137
- 37% above the U.S.
- Listings per 10k households
- 3.1
- 28% below the U.S.
- Population, 2025
- 41,842
- +5.6% since 2020
See the mortgage brokers and lenders around any address in Latah County
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Latah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 5 mortgage brokers and lenders in Latah County. Of those, 3 are chain locations, or 60%, against 21% across the U.S. That comes to 3.1 for every 10,000 households, 28% below the U.S. rate of 4.3.
Households in Latah County spend about $267.7M a year on rent and homeowner costs, or $16,456 per household, in line with the U.S. average. Housing spending per office is 37% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.
There is no official count of businesses with payroll classed as mortgage brokers and real estate lenders in Latah County: counts under 3 aren’t published.
Population estimates show Latah County grew 5.6% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for mortgage brokers and lenders in Latah County is 67 (upper middle), #152 of 887 scored counties and #1 of 11 scored counties in Idaho. That puts it in the top quarter of counties.
How Latah County compares
The same measures for Idaho and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Latah County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.1 | 6.1 | 4.3 |
| Housing spending per listing (U.S. = 100) | 137 | 74 | 100 |
| Households per official establishment | n/a | 3,363 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | +7.6% | +9.5% |
| Population growth, 2020–2025 | +5.6% | +9.8% | +3.1% |
| Spending per household on rent and homeowner costs | $16,456 | $17,677 | $16,661 |
| Median household income | $65,424 | $77,800 | $80,734 |
| Groundwork market score | 67 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 53 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Latah County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Latah County
- Population, 2025 estimate
- 41,842+5.6% since 2020
- Households
- 16,270
- Median age
- 35.8
- Homes lived in by their owners
- 59%
- Vehicles per household
- 2.0
- Land area
- 1,080 sq. mi.
- People per square mile
- 38
- Median household income
- $65,424+33.1% vs. 2015–2019, before inflation
- Average household income
- $88,649
- Median home value
- $368,600
- Jobs located here
- 14,414
- Daytime population
- 38,792Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Latah County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of Latah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for mortgage brokers and lenders, numbered among those based in Idaho, with Latah County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Latah County, ID | 67 | 5 | 3.1 | 137 | +5.6% | #152 of 887 |
| 2Bannock County, ID | 59 | 15 | 4.5 | 95 | +4.9% | #272 of 887 |
| 3Canyon County, ID | 54 | 41 | 4.8 | 93 | +18.1% | #366 of 887 |
| 4Bonner County, ID | 49 | 9 | 4.4 | 98 | +14.8% | #460 of 887 |
| 5Twin Falls County, ID | 45 | 26 | 7.5 | 57 | +7.9% | #538 of 887 |
| 6Bonneville County, ID | 44 | 25 | 5.7 | 81 | +8.9% | #554 of 887 |
| 7Blaine County, ID | 43 | 7 | 6.7 | 73 | +4.8% | #574 of 887 |
| 8Kootenai County, ID | 41 | 51 | 7.2 | 64 | +11.0% | #609 of 887 |
| 9Ada County, ID | 37 | 220 | 10.9 | 45 | +9.6% | #684 of 887 |
| 10Nez Perce County, ID | 32 | 11 | 6.4 | 68 | +1.8% | #753 of 887 |
Other business types in Latah County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate47
- Real estate agents and brokers48
- Property management47
- Mortgage brokers and lenders67
- Home inspectors
Funeral services
Questions
How many mortgage brokers and lenders are in Latah County, ID?
There are 5 mortgage brokers and lenders on map listings in Latah County as of September 2026. 3 of them (60%) are chain locations. The listings count mortgage brokers and mortgage lenders. No official count is published for mortgage brokers and real estate lenders in Latah County: counts under 3 are left out.
How much do households in Latah County, ID spend on rent and homeowner costs?
About $267.7M a year, or $16,456 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). For the 5 mortgage brokers and lenders on map listings, housing spending per office is 37% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 16,270 households in Latah County and national spending patterns by income.
How does Latah County, ID compare with the U.S. for mortgage brokers and lenders?
Latah County has 3.1 mortgage brokers and lenders per 10,000 households, 28% below the U.S. rate of 4.3. The index of housing spending per office is 137, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Latah County would have about 7, against 5 on map listings.
How fast is Latah County, ID growing?
Population estimates put Latah County at 41,842 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 16,270 households. The median household income in Latah County is $65,424 a year, 19% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Latah County scores 67 for mortgage brokers and lenders (upper middle), #152 of 887 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Latah County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Latah County
Screening a site or an acquisition in Latah County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Latah County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.