Real estate · County · Georgia
Mortgage brokers and lenders in Whitfield County, GA
The mortgage brokers and lenders in Whitfield County, GA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #580 of 887 scored counties
#35 of 43 scored counties in Georgia
- Listings
- 14
- 9 chain locations (64%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $527.1M
- On rent and homeowner costs · $14,310 a household
- Housing spending per listing (U.S. = 100)
- 96
- 4% below the U.S.
- Listings per 10k households
- 3.8
- 12% below the U.S.
- Population, 2025
- 106,212
- +3.3% since 2020
See the mortgage brokers and lenders around any address in Whitfield County
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Whitfield County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 14 mortgage brokers and lenders in Whitfield County. 9 of them (64%) are chain locations, against 21% across the U.S. That is 3.8 per 10,000 households, 12% below the U.S. rate of 4.3.
Household spending on rent and homeowner costs in Whitfield County comes to about $527.1M a year: $14,310 per household, 14% below the U.S. average. Housing spending per office is 4% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.
There is no official count of businesses with payroll classed as mortgage brokers and real estate lenders in Whitfield County: counts under 3 aren’t published.
Between 2020 and 2025, the population of Whitfield County grew 3.3%, in step with the U.S. (+3.1%). For mortgage brokers and lenders, Whitfield County has a Groundwork market score of 42 (lower middle): #580 of 887 scored counties and #35 of 43 scored counties in Georgia.
How Whitfield County compares
The same measures for Georgia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Whitfield County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.8 | 3.9 | 4.3 |
| Housing spending per listing (U.S. = 100) | 96 | 102 | 100 |
| Households per official establishment | n/a | 4,619 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | +8.0% | +9.5% |
| Population growth, 2020–2025 | +3.3% | +5.3% | +3.1% |
| Spending per household on rent and homeowner costs | $14,310 | $15,525 | $16,661 |
| Median household income | $67,070 | $77,353 | $80,734 |
| Groundwork market score | 42 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 149 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Whitfield County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Whitfield County
- Population, 2025 estimate
- 106,212+3.3% since 2020
- Households
- 36,834
- Median age
- 37.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 290 sq. mi.
- People per square mile
- 357
- Median household income
- $67,070+37.9% vs. 2015–2019, before inflation
- Average household income
- $87,834
- Median home value
- $218,000
- Jobs located here
- 59,533
- Daytime population
- 114,456Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Whitfield County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of Whitfield County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for mortgage brokers and lenders, numbered among those based in Georgia, with Whitfield County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Paulding County, GA | 90 | 5 | 0.8 | 510 | +12.7% | #3 of 887 |
| 2Bryan County, GA | 77 | 5 | 3.0 | 145 | +15.6% | #55 of 887 |
| 3Newton County, GA | 74 | 10 | 2.4 | 157 | +11.2% | #76 of 887 |
| 4Cherokee County, GA | 68 | 31 | 3.1 | 147 | +11.6% | #138 of 887 |
| 5Spalding County, GA | 67 | 5 | 1.9 | 188 | +4.9% | #145 of 887 |
| 6Floyd County, GA | 66 | 5 | 1.4 | 271 | +2.8% | #157 of 887 |
| 7Douglas County, GA | 65 | 13 | 2.5 | 159 | +6.6% | #166 of 887 |
| 8Gordon County, GA | 65 | 5 | 2.3 | 157 | +6.9% | #167 of 887 |
| 9Oconee County, GA | 65 | 7 | 4.7 | 103 | +6.9% | #177 of 887 |
| 10Clayton County, GA | 64 | 8 | 0.8 | 464 | −0.6% | #178 of 887 |
| 35Whitfield County, GA | 42 | 14 | 3.8 | 96 | +3.3% | #580 of 887 |
Other business types in Whitfield County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate61
- Real estate agents and brokers68
- Property management61
- Mortgage brokers and lenders42
- Home inspectors
Funeral services
Questions
How many mortgage brokers and lenders are in Whitfield County, GA?
There are 14 mortgage brokers and lenders on map listings in Whitfield County as of September 2026. 9 of them (64%) are chain locations. The listings count mortgage brokers and mortgage lenders. No official count is published for mortgage brokers and real estate lenders in Whitfield County: counts under 3 are left out.
How much do households in Whitfield County, GA spend on rent and homeowner costs?
About $527.1M a year, or $14,310 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). For the 14 mortgage brokers and lenders on map listings, housing spending per office is 4% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 36,834 households in Whitfield County and national spending patterns by income.
How does Whitfield County, GA compare with the U.S. for mortgage brokers and lenders?
Whitfield County has 3.8 mortgage brokers and lenders per 10,000 households, 12% below the U.S. rate of 4.3. The index of housing spending per office is 96, where 100 is the U.S. The count on map listings matches the U.S. ratio of mortgage brokers and lenders to household spending.
How fast is Whitfield County, GA growing?
Population estimates put Whitfield County at 106,212 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 36,834 households. The median household income in Whitfield County is $67,070 a year, 17% below the U.S. median of $80,734. That rose 37.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Whitfield County scores 42 for mortgage brokers and lenders (lower middle), #580 of 887 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Whitfield County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Whitfield County
Screening a site or an acquisition in Whitfield County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Whitfield County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.