Groundwork

Real estate · County · Georgia

Mortgage brokers and lenders in Cobb County, GA

How Cobb County, GA compares with other counties and the U.S. for mortgage brokers and lenders: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 32 out of 100: Lower middle

Ranked #754 of 887 scored counties
#38 of 43 scored counties in Georgia

Listings
222
32 chain locations (14%)
Official establishments
111
+33.7% since 2019
Household spending a year
$5.2B
On rent and homeowner costs · $17,509 a household
Housing spending per listing (U.S. = 100)
60
40% below the U.S.
Listings per 10k households
7.5
74% above the U.S.
Population, 2025
793,345
+3.5% since 2020

See the mortgage brokers and lenders around any address in Cobb County

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cobb County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Cobb County scores 32 (lower middle) on the Groundwork market score for mortgage brokers and lenders, ranking #754 of 887 scored counties and #38 of 43 scored counties in Georgia. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 222 mortgage brokers and lenders in Cobb County. Chain locations make up 14% of them, against 21% across the U.S. Per 10,000 households, that is 7.5, 74% above the U.S. rate of 4.3.

At $17,509 per household (5% above the U.S. average), households in Cobb County spend about $5.2B a year on rent and homeowner costs. Housing spending per office is 40% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.

Official counts show 111 businesses with payroll classed as mortgage brokers and real estate lenders in Cobb County in 2023, up 33.7% from 2019. That is one for every 2,664 households, against one for every 4,897 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $640K have gone to businesses classed as mortgage brokers and real estate lenders in Cobb County. Population estimates show Cobb County grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%).

How Cobb County compares

The same measures for Georgia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Cobb County, GA compared with Georgia and the U.S.
MeasureCobb CountyGeorgiaU.S.
Listings per 10k households7.53.94.3
Housing spending per listing (U.S. = 100)60102100
Households per official establishment2,6644,6194,897
Official establishment growth, 2019–2023+33.7%+8.0%+9.5%
Population growth, 2020–2025+3.5%+5.3%+3.1%
Spending per household on rent and homeowner costs$17,509$15,525$16,661
Median household income$102,738$77,353$80,734
Groundwork market score3249

Official counts and lending

Businesses

Official establishments, 2019 to 2023
83 → 111+33.7% over the period
Employees, 2023
793
Annual payroll, 2023
$73M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
22232 chain locations
Listings at the U.S. rate for this spending
133The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$640K

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Cobb County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Cobb County

Population, 2025 estimate
793,345+3.5% since 2020
Households
295,714
Median age
38.7
Homes lived in by their owners
67%
Vehicles per household
1.8
Land area
340 sq. mi.
People per square mile
2,282
Median household income
$102,738+31.8% vs. 2015–2019, before inflation
Average household income
$136,477
Median home value
$407,200
Jobs located here
414,080
Daytime population
823,370Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Cobb County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of Cobb County. Signed out, you see a blurred preview; on an account, each report is one action.

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Mortgage brokers and lenders across Georgia

Every Georgia market ranked →

The highest-scoring counties in Georgia for mortgage brokers and lenders, numbered among those based in Georgia, with Cobb County marked.

Top counties in Georgia

Counties in Georgia ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Paulding County, GA9050.8510+12.7%#3 of 887
2Bryan County, GA7753.0145+15.6%#55 of 887
3Newton County, GA74102.4157+11.2%#76 of 887
4Cherokee County, GA68313.1147+11.6%#138 of 887
5Spalding County, GA6751.9188+4.9%#145 of 887
6Floyd County, GA6651.4271+2.8%#157 of 887
7Douglas County, GA65132.5159+6.6%#166 of 887
8Gordon County, GA6552.3157+6.9%#167 of 887
9Oconee County, GA6574.7103+6.9%#177 of 887
10Clayton County, GA6480.8464−0.6%#178 of 887
38Cobb County, GA322227.560+3.5%#754 of 887

Other business types in Cobb County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in Cobb County, GA?

Cobb County has 222 mortgage brokers and lenders on map listings as of September 2026. 32 of them (14%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 111 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, up 33.7% from 2019.

How much do households in Cobb County, GA spend on rent and homeowner costs?

About $5.2B a year, or $17,509 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). For the 222 mortgage brokers and lenders on map listings, housing spending per office is 40% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 295,714 households in Cobb County and national spending patterns by income.

How does Cobb County, GA compare with the U.S. for mortgage brokers and lenders?

Cobb County has 7.5 mortgage brokers and lenders per 10,000 households, 74% above the U.S. rate of 4.3. The index of housing spending per office is 60, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Cobb County would have about 133, against 222 on map listings. There is one business with payroll in the industry for every 2,664 households, against one for every 4,897 across the U.S. The official count rose 33.7% from 2019 to 2023, against +9.5% for the U.S.

How fast is Cobb County, GA growing?

Population estimates put Cobb County at 793,345 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 295,714 households. The median household income in Cobb County is $102,738 a year, 27% above the U.S. median of $80,734. That rose 31.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cobb County scores 32 for mortgage brokers and lenders (lower middle), #754 of 887 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Cobb County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Cobb County

Screening a site or an acquisition in Cobb County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Cobb County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.